{"id":968,"date":"2024-09-30T14:23:14","date_gmt":"2024-09-30T14:23:14","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/\/knowledge\/articles\/how-to-set-up-an-estate-agency-a-guide\/"},"modified":"2025-09-23T16:32:07","modified_gmt":"2025-09-23T16:32:07","slug":"how-to-become-an-estate-agent","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-become-an-estate-agent\/","title":{"rendered":"How to become an estate agent: the step-by-step guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how to become an estate agent or set up your own estate agency, look no further than this comprehensive guide. We cover everything you need to know, from how to find a premises \u2013 and what insurance you might need.<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#what-do\">What do estate agents do?<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#skills\">Estate agent skills<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#qualifications\">Estate agent qualifications<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#residentialvscommercial\">Becoming a residential estate agent vs a commercial estate agent<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#settingup\">Setting up an estate agency \u2013 4 steps to follow<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#no-experience\">How to become an estate agent with no experience<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#online\">How to become an online estate agent<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do\">What do estate agents do?<\/h2>\n\n<p class=\"wp-block-paragraph\">Estate agents sell or let properties on behalf of clients, with many providing both services. They can focus on either residential or commercial properties.<\/p>\n\n<p class=\"wp-block-paragraph\">Estate agents make money through fees and commission. But this isn\u2019t in return for doing minimal work, as many people think, so you should be prepared to put in maximum effort.<\/p>\n\n<p class=\"wp-block-paragraph\">Working hard will be worth it \u2013 the way the market works means there\u2019s a big opportunity for passionate people. What\u2019s more, you get to be your own boss and become completely self-sufficient.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"skills\"><strong>Estate agent skills<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">You need to have charm and savvy, with the confidence to engage with people on a regular basis. Whether it\u2019s <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/management\/how-to-handle-difficult-conversations\/\" data-type=\"knowledge\" data-id=\"1197\" >negotiating<\/a> prices, dealing with tricky clients or searching for tenants, great communication is vital.<\/p>\n\n<p class=\"wp-block-paragraph\">You\u2019ve got to have patience and perseverance too. Sometimes leads don\u2019t work out, properties don\u2019t sell, and deals fall through. As with any business, you should have the drive and determination to succeed and overcome any setbacks.<\/p>\n\n<p class=\"wp-block-paragraph\">Other than that, estate agents need strong commercial awareness, with a grasp of marketing and sales. Remember, clients depend on you to sell or let their properties, so you need to know how to market them.<\/p>\n\n<p class=\"wp-block-paragraph\">You should be aware of the different marketing channels \u2013 and which ones get the best results.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"qualifications\"><strong>Estate agent qualifications<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re setting up your own business, ideally you&#8217;ll have experience in the industry, as you need the know-how to compete with the major players.<\/p>\n\n<p class=\"wp-block-paragraph\">That being said, you don\u2019t need training or formal qualifications like a degree to become an estate agent. But if you\u2019ve studied anything like business, surveying or civil and structural engineering, you\u2019ll also have an advantage.<\/p>\n\n<p class=\"wp-block-paragraph\">You can take specific courses like <a href=\"https:\/\/www.propertymarkqualifications.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Propertymark Qualifications<\/a>, which offer training in areas including valuation and property management.<\/p>\n\n<p class=\"wp-block-paragraph\">Taking specialist qualifications will help you gain a client\u2019s trust and show authority. You\u2019ll always need to stay on top of laws and regulations, and you\u2019ll have to be thorough and organised when preparing contracts and inventories.<\/p>\n\n<p class=\"wp-block-paragraph\">Estate agents usually need to have a driving licence in order to get from property to property \u2013 and sometimes take your clients, too.<\/p>\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:35px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-becoming-a-residential-estate-agent-vs-a-commercial-estate-agent\">Becoming a residential estate agent vs a commercial estate agent<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"residentialestateagents\">Residential estate agents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In residential sales, you\u2019ll list properties, accompany clients to viewings, and ultimately help get the best outcome for both seller and buyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In residential lettings, you\u2019ll usually be expected to undertake property management. You need to list properties, find tenants, and arrange viewings. You\u2019ll then likely need to handle ongoing communication with tenants and deal with any problems that arise with the property.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Residential estate agents should be good at building relationships with people, as you\u2019ll be dealing with everyone from landlords to tenants and solicitors to plumbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With people still using estate agencies to buy and sell property, and tenants still looking for help to find a place to live, the opportunity for residential estate agents is huge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"commercialestateagents\">Commercial estate agents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial estate agents usually sell and let empty properties used by businesses for a range of purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial property includes shops, offices, and warehouses \u2013 and can even extend to land and specialised areas like forests and quarries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll have to develop detailed and intricate knowledge to specialise in commercial property, because there\u2019s more freehold and leasehold acquisition work for clients. The letting process is complex, and you need to thoroughly understand planning law and landlord and tenant law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This knowledge extends to advising clients on property. They might have lots of questions on price, size and location, so you need to know your stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s more specialised, there\u2019s a breadth of opportunity for commercial estate agents. They can act for both the owners of the property and for the buyer or tenant. Agents are also asked to agree adjustments for the rental, or the terms of a new lease for the existing tenant.<\/p>\n<\/div>\n\n<div id=\"nba-body-001\">\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"settingup\"><strong>Setting up an estate agency \u2013 4 steps to follow<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"1writeabusinessplan\">1. Write a business plan<\/h3>\n\n<p class=\"wp-block-paragraph\">Every new business should have a business plan. It\u2019s the document that establishes what your business is trying to do, and how it will grow and succeed. Whenever you hit a hurdle or need to make a strategic decision, you\u2019ll be able to refer back to your business plan for guidance.<\/p>\n\n<p class=\"wp-block-paragraph\">Writing a business plan makes you think about your competitors and what niche you\u2019re trying to fill.<\/p>\n\n<p class=\"wp-block-paragraph\">We have some <a href=\"\/knowledge\/strategy\/how-to-write-a-business-plan\/\" data-type=\"knowledge\" data-id=\"1199\" >top tips for writing a business plan<\/a>. But a good place to start is to <a href=\"\/knowledge\/starting-out\/sole-trader-vs-limited-company\/\" data-type=\"knowledge\" data-id=\"1532\" >decide on the legal structure for your business<\/a> \u2013 do you want to become an estate agent on a self-employed basis? Or do you want to set up your estate agency as a limited liability company?<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"2findyourbusinesspremises\">2. Find your business premises<\/h3>\n\n<p class=\"wp-block-paragraph\">When it comes to your business premises, you\u2019ll certainly want a prime location with lots of footfall, which means your rent may be expensive.<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure you research potential locations and work out the average rent for different properties in the area. Then, calculate what premises you can afford, keeping your running costs in mind.<\/p>\n\n<p class=\"wp-block-paragraph\">Read our <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/small-business-office-relocation\/\" data-type=\"knowledge\" data-id=\"25324\" >guide to office relocation<\/a> to learn what to look for when choosing a business premises.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"3marketyourestateagency\">3. Market your estate agency<\/h3>\n\n<p class=\"wp-block-paragraph\">You should have a strong presence in the local community to buy, sell and let properties for your clients.<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">give your <strong>brand<\/strong> careful consideration, as image is really important \u2013 your clients have to trust you. <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-create-a-brand-identity\/\" data-type=\"knowledge\" data-id=\"1114\" >Your brand<\/a> can play on your niche, emphasising your unique selling points (make them memorable)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">make sure you know all the channels to advertise properties. You can use <strong>newspapers, leaflets, and websites<\/strong> like Zoopla and Rightmove effectively. Remember, you\u2019re not just promoting properties, you\u2019re also getting your brand front-of-mind for potential clients<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>door to door leafleting<\/strong> can be effective, especially for start-up companies \u2013 it\u2019s often low-cost and highly targeted<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\" ><strong>brush up on online marketing<\/strong><\/a>. You\u2019ll want to have your own website and know how to craft effective SEO (Search Engine Optimisation) and social media strategies<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"4considerinsurance\">4. Consider insurance<\/h3>\n\n<p class=\"wp-block-paragraph\">Building trust with your clients is crucial, and having the right protection in place will help your case.<\/p>\n\n<p class=\"wp-block-paragraph\">The insurance estate agents should think about includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a>, which can protect you against compensation claims from members of the public<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/professional-indemnity-insurance\/\">professional indemnity insurance<\/a>, which can cover you if you give faulty advice or a client suffers a financial loss because of your business<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/employers-liability-insurance\/\">employers\u2019 liability insurance<\/a>, which can cover you if an employee becomes ill or injured as a result of your business<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You can also add other covers like <a href=\"\/business-insurance\/commercial-buildings-insurance\/\">buildings insurance<\/a>, <a href=\"\/business-insurance\/business-interruption-insurance\/\">business interruption insurance<\/a>, and <a href=\"\/business-insurance\/personal-accident-insurance\/\">personal accident insurance<\/a>.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is VAT? A guide to VAT for UK small businesses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vXmTDYWyK-w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"no-experience\">How to become an estate agent with no experience&nbsp;<\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019ve read the above and are nervous about where to start, don\u2019t worry, because you can still become an estate agent with no experience. To help with both gaining experience and confidence, it can be a good idea to work in an established estate agency first.<\/p>\n\n<p class=\"wp-block-paragraph\">As well as helping you learn on the job, you\u2019ll be building up a valuable network of industry contacts to help you later in your career.<\/p>\n\n<p class=\"wp-block-paragraph\">This can also help with your company reputation, as you\u2019ll be able to list your previous work experience and potentially reassure clients.<\/p>\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve gained some industry experience, you can follow the steps above and start your own estate agency business.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"online\">How to <strong>become an online estate agent<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">You could even <a href=\"\/knowledge\/starting-out\/how-to-start-a-home-business\/\" data-type=\"knowledge\" data-id=\"1015\" >start an estate agency from home<\/a>, which means all you need is a laptop, internet access, a phone, and a vehicle (it\u2019ll make it easier to visit clients and arrange viewings). This helps keep your start-up costs low.<\/p>\n\n<p class=\"wp-block-paragraph\">While many of the steps above will be relevant for setting up an online agency, perhaps the most important step here is to <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-create-a-business-website\/\" data-type=\"knowledge\" data-id=\"1424\" >create a website<\/a>. It\u2019ll need to have a simple, unique design that harnesses SEO principles so people can find your site.<\/p>\n\n<p class=\"wp-block-paragraph\">Visitors to your website should be able to find the information they need quickly and easily, both on desktop and mobile. It can also be a good idea to create a customer portal so existing customers can log in and manage their account anytime.<\/p>\n\n<p class=\"wp-block-paragraph\">Online estate agencies like Purplebricks and OpenRent show that it\u2019s possible to achieve success online. These businesses have a fresh offering and innovative technology, so think about how your business could harness the power of the internet, too.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"whatnext\">What next?<\/h2>\n\n<p class=\"wp-block-paragraph\">Setting up your own estate agency will no doubt be an exciting venture, but it won\u2019t be a small undertaking. Think carefully about everything we\u2019ve talked about in this guide, and with the passion and drive, you could start taking your own slice of the market.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If you\u2019re an estate agent, let us know your top tips for starting out in the comments below.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Useful guides for small businesses<\/h2>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/income\/how-to-budget-calculator-and-guide-for-the-self-employed\/\" data-type=\"knowledge\" data-id=\"956\" ><strong>How to budget: a budget calculator and guide for the self-employed<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/starting-out\/how-to-start-a-business\/\" data-type=\"knowledge\" data-id=\"1444\" ><strong>How to start a business<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/small-business-ideas\/\" data-type=\"knowledge\" data-id=\"24127\" >Small business ideas \u2013 best businesses to start yourself<\/a><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/faq\/what-type-of-business-insurance-do-i-need\/\"><strong>What business insurance do I need?<\/strong><\/a><\/li>\n<\/ul>\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"readytosetupyourcover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\" >business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: moodboard\/stock.adobe.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thinking about setting up an estate agency? Here\u2019s everything you need to know.<\/p>\n","protected":false},"author":3,"featured_media":25508,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[110,339],"hidden-category":[],"coauthors":[24],"class_list":["post-968","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-business-news","category-starting-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to become an estate agent: start your own estate agency<\/title>\n<meta name=\"description\" content=\"Wondering how to become an estate agent? 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