{"id":944,"date":"2024-06-04T00:00:00","date_gmt":"2024-06-04T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/"},"modified":"2026-04-29T11:26:55","modified_gmt":"2026-04-29T11:26:55","slug":"how-to-do-business-swot-analysis-template","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/","title":{"rendered":"What is a SWOT analysis? Plus a SWOT analysis template"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A SWOT analysis can help you to determine the direction of your business, either at the business plan stage or at a later date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of a SWOT analysis is to help you make informed decisions about your business \u2013 such as where to focus your efforts, how to utilise your strengths, and find areas of improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide we explain the benefits of a business SWOT analysis \u2013 as well as how to do one (with help from a free downloadable SWOT analysis template).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#what-is-a-swot-analysis\">What is a SWOT analysis?<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#swot-analysis-template\">SWOT analysis template<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#advantages-and-disadvantages-of-a-swot-analysis\">Advantages and disadvantages of a SWOT analysis<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#howtodoaswotanalysis\">How to do a SWOT analysis<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#SWOT-analysis-example\">SWOT analysis example<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#personalswotanalysis\">Personal SWOT analysis<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-swot-analysis\">What is a SWOT analysis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A SWOT analysis is a technique to help you gain a better <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/small-business-strategy-examples\/\" data-type=\"knowledge\" data-id=\"17765\">strategic understanding of your business<\/a>. The acronym stands for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Strengths<\/strong> \u2013 what you do well<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Weaknesses<\/strong> \u2013 what you could improve on<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Opportunities <\/strong>\u2013 new trends to explore or external opportunities to leverage<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Threats <\/strong>\u2013 any potential risks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Completing a SWOT analysis gives you a better handle on all of these factors and the ways in which they could impact your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SWOT analysis is often part of <a href=\"\/knowledge\/strategy\/how-to-write-a-business-plan\/\" data-type=\"knowledge\" data-id=\"1199\">writing a business plan<\/a>. You can also use it to guide your <a href=\"\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\" data-type=\"knowledge\" data-id=\"1456\">marketing plan<\/a>, financial strategy, or to understand a specific project.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"724\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?w=1024\" alt=\"SWOT analysis example free template\" class=\"wp-image-3749\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg 1754w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?resize=800,566 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?resize=768,543 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?resize=1024,724 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?resize=1536,1086 1536w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-example.jpg?resize=150,106 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-lead-50-color has-alpha-channel-opacity has-lead-50-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT analysis template<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here we\u2019ll explain more about how to do a SWOT analysis. Why not download your free SWOT analysis template, which includes a selection of designed and editable SWOT analysis examples? You can fill it in as you read through our step-by-step guide.<\/p>\n\n\n\n<div class=\"wp-block-button has-size-medium\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/swot-analysis-template-PDF.pdf\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-lead-50-color has-alpha-channel-opacity has-lead-50-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-and-disadvantages-of-a-swot-analysis\">Advantages and disadvantages of a SWOT analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For new businesses, a SWOT analysis can give you a simple framework to analyse your business idea and get it off the ground. While a SWOT analysis of a company that\u2019s already up and running can offer an overview of performance and growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">simple to create<\/li>\n\n\n\n<li class=\"wp-block-list-item\">informs strategic planning<\/li>\n\n\n\n<li class=\"wp-block-list-item\">helps you evaluate existing products or decide new ones<\/li>\n\n\n\n<li class=\"wp-block-list-item\">identifies risks and opportunities<\/li>\n\n\n\n<li class=\"wp-block-list-item\">explores market changes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">provides a framework for presenting to <a href=\"\/knowledge\/management\/stakeholder-meaning\/\" data-type=\"knowledge\" data-id=\"1071\">stakeholders<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disadvantages<\/strong><\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">process can be overly simplistic<\/li>\n\n\n\n<li class=\"wp-block-list-item\">external factors (threats and opportunities) are outside your control<\/li>\n\n\n\n<li class=\"wp-block-list-item\">difficult to be objective \u2013 for example, threats may be based on perception rather than data<\/li>\n\n\n\n<li class=\"wp-block-list-item\">little space for in-depth analysis or commentary<\/li>\n\n\n\n<li class=\"wp-block-list-item\">it\u2019s just one component, it needs to accompany a wider business plan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">there\u2019s no hierarchy so can be hard to know what to focus on first<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodoaswotanalysis\">How to do a SWOT analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start, gather as many different perspectives as possible. Speaking to your suppliers, customers, and employees (if you have any) can help you evaluate your business from all angles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to use data in your analysis, so collect any useful information such as reviews and customer feedback as well as financial reports and growth trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use one of the editable templates in our SWOT analysis PDF download above and write down the strengths, weaknesses, opportunities, and threats of your business. The following sections outline key questions to explore as you go through this process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use this process to analyse your key competitors as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"724\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?w=1024\" alt=\"Competitor SWOT analysis free template\" class=\"wp-image-3173\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg 1754w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?resize=800,566 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?resize=768,543 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?resize=1024,724 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?resize=1536,1086 1536w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/competitor-swot-analysis-template.jpg?resize=150,106 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"strengths\">Strengths<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, look at your strengths and determine your unique selling point as a business. What is it that makes you stand out from the crowd? Consider your assets \u2013 this might include your knowledge, any existing intellectual property, business connections, qualifications, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"weaknesses\">Weaknesses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you need to concentrate on areas of your business that are holding you back or need developing so you can be successful. Think about factors that are within your control \u2013 what can you improve internally to make sure that you\u2019re competitive? Do you need more staff, better technology, or new skills?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opportunities\">Opportunities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, consider what external factors could benefit your business. For example, is your market growing? Are there new trends or emerging technologies that you can explore to make yourself more competitive or profitable? Think about what your competitors are doing and how you can get ahead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"threats\">Threats<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may not be able to control external risks and threats, but being aware of them can help you prepare your business for potential challenges. For example, what if one of your competitors takes a bigger share of the market? What if demand starts to shrink? Have you considered environmental or consumer factors that might change suddenly and what that might mean for your business?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"SWOT-analysis-example\"><strong>SWOT analysis example<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a little more inspiration, here\u2019s a SWOT analysis example for a <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/freelance\/how-to-become-a-makeup-artist-uk\/\" type=\"knowledge\" id=\"1110\">freelance makeup artist<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strengths<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>experience and education:<\/strong> six years of experience \u2013 including formal training and salon work before going freelance, which establishes reputation and skill<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>strong social media presence:<\/strong> strong engagement on TikTok and Instagram through posting before\/after videos, works as free marketing and attracts clients<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>niche market:<\/strong> as the only makeup artist in town there\u2019s less direct competition<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>mobile service:<\/strong> travelling to clients is often more convenient, especially in a smaller community<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Weaknesses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>limited geographic reach:<\/strong> working in a small town might restrict the potential client base<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>lack of physical premises:<\/strong> not having a salon can be a disadvantage for clients who prefer that setting or for larger group bookings<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>potential for burnout:<\/strong> travelling to clients and working alone can be tiring and isolating<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>expansion potential:<\/strong> working near a larger town could offer a broader client base and opportunities for networking<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>salon ownership:<\/strong> with the ultimate goal of having a physical premises, there\u2019s a clear path for growth \u2013 as well as establishing a more permanent brand presence<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>diversification:<\/strong> potential to offer additional services (such as makeup lessons, special occasion packages, product sales) to increase revenue<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>collaborations:<\/strong> opportunity to partner with photographers, hairstylists, or event planners to expand reach and offer bundled services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Threats<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>potential competition:<\/strong> while there are currently no other makeup artists in the area, others could move in or start offering similar services<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>economic factors:<\/strong> the economic climate can impact client spending on beauty services<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>changing trends:<\/strong> the beauty industry evolves quickly, so staying updated on techniques and styles is essential<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>market saturation:<\/strong> nearby larger cities, which are home to more established makeup artists, could make it harder to break into that market<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalswotanalysis\">Personal SWOT analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also possible to do SWOT analysis of a person. Using the same framework for self SWOT analysis can help you identify your skills and areas for growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a new business owner, you might find this helpful to make sure you\u2019re using your strengths to your advantage and that your business and personal goals are aligned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personal SWOT analysis examples:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strengths:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">what personal strengths do you have?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">do you have the relevant knowledge?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Weaknesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">have you built up a cash reserve to support your business getting up and running?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">are there any gaps in your skills?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">is there any new technology you can use \u2013 for example an <a href=\"\/knowledge\/tech\/best-invoice-app-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1337\">invoicing app<\/a> to help with accounting?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">do you have existing business contacts in your network?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Threats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">are your personal commitments distracting you from your business?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">what\u2019s the current economic situation?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So doing a SWOT analysis, for either your small business or yourself, can help you understand where to direct your efforts as you plan for future growth. But it must form part of a larger strategy and ongoing analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How has SWOT analysis informed your business plan? Let us know in the comments.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Useful guides for small business owners<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/starting-out\/how-to-become-self-employed\/\" data-type=\"knowledge\" data-id=\"1418\">A guide to going self-employed in the UK<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-write-a-vision-statement\/\" data-type=\"knowledge\" data-id=\"1458\">How to write a vision statement \u2013 a guide for SMEs<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/starting-out\/how-to-start-a-home-business\/\" data-type=\"knowledge\" data-id=\"1015\">A guide to starting a business from home<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-do-market-research\/\" data-type=\"knowledge\" data-id=\"982\">How to do market research: an affordable guide for small businesses<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/faq\/what-type-of-business-insurance-do-i-need\/\" data-type=\"page\" data-id=\"372\" >What type of business insurance do I need?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"readytosetupyourcover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\">business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\" data-type=\"page\" data-id=\"734\" >public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gain a strategic understanding of your business with a SWOT analysis template. Learn how to create one and download your free template here.<\/p>\n","protected":false},"author":3,"featured_media":3748,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[341,111,110],"hidden-category":[],"coauthors":[24],"class_list":["post-944","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-strategy","category-marketing","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a SWOT analysis? Plus a SWOT analysis template<\/title>\n<meta name=\"description\" content=\"What is SWOT analysis and how do you do one? Get a SWOT analysis example and a free downloadable template to help your small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a business SWOT analysis?\" \/>\n<meta property=\"og:description\" content=\"Gain a strategic understanding of your business with a SWOT analysis. Learn how to create one and download your free template in this guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T11:26:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/how-to-do-swot-analysis-template.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is a SWOT analysis? Plus a SWOT analysis template\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Rosanna Parrish\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-do-business-swot-analysis-template\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Rosanna Parrish\",\"description\":\"Rosanna Parrish is a Copywriter at Simply Business specialising in side hustles \u2013 as well as all things freelance, social media, and ecommerce. 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