{"id":942,"date":"2021-01-26T00:00:00","date_gmt":"2021-01-26T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/articles\/how-to-sell-on-instagram-uk\/"},"modified":"2026-01-21T11:13:10","modified_gmt":"2026-01-21T11:13:10","slug":"how-to-sell-on-instagram-uk","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/","title":{"rendered":"How to sell on Instagram in the UK in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram Shops lets you combine your ecommerce platform with your social media strategy \u2013 which means you can focus on building one platform instead of two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you sell on Instagram or even set up a shop in the first place? Our guide explains it all \u2013 plus get the latest 2026 updates.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-instagram-shops-2026-update\">Instagram Shops: 2026 update<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram has phased out its native in\u2011app checkout option \u2013 which may have previously been available to you depending on your shop\u2019s region. As of September 2025, you&#8217;ll need to have updated your checkout method to website checkout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can update your checkout method to a website by adding a checkout URL in the Commerce Manager section. Make sure you also update any copy that mentions you can buy without leaving Instagram directly.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatareinstagramsshoppableposts\">What are Instagram\u2019s shoppable posts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The inability to add external links to posts has long been an issue for Instagram users, not least for small business owners trying to grow their customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that the Instagram shoppable posts and checkout features now make it simple for customers to browse and buy products without ever leaving the app. There\u2019s a bit of setting up to do, but once that\u2019s organised, you simply need to tag your products in a post \u2013 just like you would tag a person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To add shopping tags to your Instagram posts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Make sure you\u2019re set up as a businesses, partner, or qualified public Instagram account<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Create a post as usual (tap the create button and select photos and videos)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tap \u2018tag products\u2019 and search for your chosen products<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Post \u2013 remember you can tag up to 20 products and shops in a photo feed post<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagramsellingwhereshouldyoustart\">Instagram selling: where should you start?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few things you need to do to get your products live on the app and ready for sharing. Not sure where to start? Follow our step-by-step guide for selling on Instagram in the UK.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1findtherightproduct\">1. Find the right product<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to <a href=\"\/knowledge\/retail\/how-to-set-up-an-online-shop\/\" data-type=\"knowledge\" data-id=\"985\">running an online shop<\/a> and are wondering what products to sell, it\u2019s a good idea to think creatively about what naturally lends itself to photography, and any current trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Products that work particularly well on Instagram include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">clothing<\/li>\n\n\n\n<li class=\"wp-block-list-item\">shoes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">food<\/li>\n\n\n\n<li class=\"wp-block-list-item\">plants<\/li>\n\n\n\n<li class=\"wp-block-list-item\">beauty products<\/li>\n\n\n\n<li class=\"wp-block-list-item\">homeware<\/li>\n\n\n\n<li class=\"wp-block-list-item\">sporting goods<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still stuck for ideas, a phenomenon dubbed \u2018the Netflix effect\u2019 has seen certain products soar in popularity \u2013 including a surprising rise in demand for chess sets thanks to The Queen\u2019s Gambit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"646\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?w=646\" alt=\"instagram shoppable posts\" class=\"wp-image-3274\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg 1080w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?resize=505,800 505w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?resize=768,1217 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?resize=646,1024 646w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?resize=970,1536 970w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/instagram-shoppable-posts.jpg?resize=150,238 150w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2setupyourinstagrambusinessaccount\">2. Set up your Instagram business account<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need an Instagram business account to access these tools \u2013 this can easily be switched over in the settings of your personal account.<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to make time to create a profile that clearly describes your business, products and ethos. You want it to reflect your brand, so include your logo and brand colours too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3createyourshop\">3. Create your shop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now this takes a bit of admin time as you need to catalogue and add all your products using Facebook Business Manager. Have a read of Facebook\u2019s how-to guides for this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.facebook.com\/business\/help\/1397294963910848?id=2042840805783715&amp;helpref=faq_content\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">create your catalogue<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.facebook.com\/business\/help\/384041892421495?id=725943027795860&amp;locale=en_GB\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">add items<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you have a 500 by 500 pixel image, product description, price, SKU, and product link for each item.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to set up your shop is to connect your <a href=\"\/knowledge\/marketing\/how-to-create-a-facebook-business-account\/\" data-type=\"knowledge\" data-id=\"1127\">Facebook business page<\/a> with Shopify or BigCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, there\u2019ll be a short wait for Instagram to approve your product catalogue, then you can go ahead and connect it to your profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re all set up, you\u2019ll see a handy Shop tab on your profile where customers can view all your products in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, make sure you\u2019ve turned on Instagram Shopping in your settings, by tapping:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Business<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Shopping<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Connect your product catalogue<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4photographorvideoyourproducts\">4. Photograph or video your products<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re nearly ready to start sharing. But what makes a successful shoppable Instagram feed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line is that people don\u2019t want to feel like they\u2019re being sold to \u2013 it\u2019s a social media channel after all \u2013 so while your content needs to look professional, it also needs to feel authentic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be a challenging balance, so here are some of our top tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>be genuine<\/strong> \u2013 try to avoid sharing photos that look staged and out of place on the feed<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>use UGC (user generated content)<\/strong> \u2013 connect with your audience and show your products in real-life settings, which can help build trust in your brand<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>feature your brand colours<\/strong> \u2013 if you\u2019re using a backdrop in your pictures for example, be consistent with how you use colour and materials<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>tell a story<\/strong> \u2013 this is your chance to be creative and have fun<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5gettaggingandsharing\">5. Get tagging and sharing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time to create your stories and posts with your beautifully photographed products. Use Instagram shoppable tags for each product as if you\u2019re tagging a person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can you tell a story with your caption? Use key dates in your industry\u2019s calendar to find a \u2018hook\u2019. And always include a call to action with what you want your customers to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help with planning, you might want to use a social media management tool like Hootsuite so you can schedule posts ahead of time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6startmarketing\">6. Start marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to marketing your Instagram shop, you might want to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>micro-influencer partnerships<\/strong> \u2013 influencers can help promote your product and are seen as more genuine than other forms of advertising<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>hashtags<\/strong> \u2013 look at your industry and use targeted hashtags to help reach your customers<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>the best time to post<\/strong> \u2013 do your research on when your customers are online, and make sure you\u2019re posting frequently<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>offers and discounts<\/strong> \u2013 Instagram giveaways are a great way to encourage engagement and grow your business<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s free to sell on Instagram, if you have the budget, you could look into boosting sales with paid advertising. This means you can promote certain posts or stories and reach a wider network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll want to have a detailed <a data-type=\"knowledge\" data-id=\"1456\" href=\"\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\">marketing plan<\/a> so you know what to budget for and whether your strategy is working. For more information, read our guide on <a data-type=\"knowledge\" data-id=\"1410\" href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\">advertising your small business<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10checkanylegalregulations\">7. Check any legal regulations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You must sell goods that comply with Instagram regulations \u2013 so make sure you read the <a href=\"https:\/\/www.facebook.com\/legal\/commerce_product_merchant_agreement\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">merchant agreement<\/a> and <a href=\"https:\/\/www.facebook.com\/policies\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">commerce policies<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running your shop from home? You\u2019ll need <a href=\"\/knowledge\/business-structure\/running-a-business-from-a-rental-property\/\" data-type=\"knowledge\" data-id=\"796\">permission from your landlord<\/a> if your home is rented. If you\u2019re a homeowner then you may need to speak to your mortgage lender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure if Instagram is the platform for you? Read our <a data-type=\"knowledge\" data-id=\"1437\" href=\"\/knowledge\/retail\/how-to-make-money-on-pinterest\/\">guide to making money on Pinterest<\/a> for more inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More useful guides for small business owners<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/retail\/online-payment-methods-for-business\/\" data-type=\"knowledge\" data-id=\"1490\">How to take payments online<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/banking\/do-i-need-a-paypal-business-account-for-my-small-business\/\" data-type=\"knowledge\" data-id=\"1034\">Do I need a PayPal business account for my small business?<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"1199\" href=\"\/knowledge\/strategy\/how-to-write-a-business-plan\/\">How to write a business plan<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/retail\/selling-on-amazon-uk-guide-for-small-business\/\" data-type=\"knowledge\" data-id=\"1517\">A quick guide to selling on Amazon in the UK<\/a> <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\">Looking for self-employed insurance?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">With Simply Business you can build a single <a href=\"\/business-insurance\/self-employed-insurance\/\">self employed insurance<\/a> policy combining the covers that are relevant to you. Whether it&#8217;s <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a>, <a href=\"\/business-insurance\/professional-indemnity-insurance\/\">professional indemnity<\/a> or whatever else you need, we&#8217;ll run you a quick quote online, and let you decide if we&#8217;re a good fit.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Combine your ecommerce platform with your social media strategy \u2013 and focus on building one platform instead of two.<\/p>\n","protected":false},"author":3,"featured_media":25505,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"rosanna-parrish","sb_review_date":"2026-01-21T11:13:04","sb_enable_content_gating":true,"footnotes":""},"categories":[111,347],"hidden-category":[],"coauthors":[25],"class_list":["post-942","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to sell on Instagram in the UK in 2026<\/title>\n<meta name=\"description\" content=\"Learn how to use shoppable Instagram posts to sell your products. Read our step-by-step guide to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sell on Instagram in the UK in 2026\" \/>\n<meta property=\"og:description\" content=\"Combine your ecommerce platform with your social media strategy \u2013 and focus on building one platform instead of two.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T11:13:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/how-to-sell-on-instagram-uk.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to sell on Instagram in the UK in 2026\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Catriona Fuller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Catriona Fuller\",\"description\":\"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. 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