{"id":46144,"date":"2026-02-02T08:58:55","date_gmt":"2026-02-02T08:58:55","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?post_type=knowledge&#038;p=46144"},"modified":"2026-04-10T13:50:05","modified_gmt":"2026-04-10T13:50:05","slug":"abbie-franks-proper-good-business-journey","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/abbie-franks-proper-good-business-journey\/","title":{"rendered":"I quit my job to chase a creative dream \u2013 here\u2019s what no one warned me about"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Abbie Franks, artist and owner of <a href=\"https:\/\/wearepropergood.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Proper Good<\/a>, never planned to run her own business \u2013 but one conversation changed everything. Going from junior designer to the founder of her own design studio, she quickly learnt that turning creativity into a sustainable business takes more than talent alone.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I didn\u2019t set out to start a business. I was working as a graphic designer in the fashion industry when I began selling prints on the side \u2013 a creative outlet alongside my day job. A year later, everything changed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was my nan who gave me the push I needed. \u201cYou work more than you live \u2013 if you never try, you\u2019ll never know.\u201d I quit my job the next day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the five lessons I\u2019ve learned about running a business.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#one\">Expect the first few months to feel hard<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#two\">Becoming a \u201cbusiness person\u201d takes time<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#three\">Let your business model evolve<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol start=\"4\" class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#four\">You don\u2019t need a lot of money to begin<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#five\">Use quiet periods to strengthen your business<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I started my business with less than \u00a3500 \u2013 turning my hobby into what today is my full time job. Watch this short video to see how I did it and how you can too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@simplybusiness\/video\/7607874876589821206\" data-video-id=\"7607874876589821206\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@simplybusiness\" href=\"https:\/\/www.tiktok.com\/@simplybusiness?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@simplybusiness<\/a> <p>Success doesn\u2019t happen overnight, it\u2019s the result of small, consistent decisions \ud83d\udcc8 We teamed up with @Ab Franks | Proper Good \ud83e\udea9 to find out how she went from working on her bedroom floor to running her own studio!  \u2b06\ufe0f Click the link in our bio to read Ab\u2019s blog and enter for your chance to win \u00a3500  <a title=\"smallbusiness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusiness?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusiness<\/a> <a title=\"businessgrant\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/businessgrant?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#BusinessGrant<\/a> <a title=\"smallbusinessuk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessuk?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusinessUK<\/a> <a title=\"smallbusinessgrant\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessgrant?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusinessGrant<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#FYP<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Presentation - wouldliker\" href=\"https:\/\/www.tiktok.com\/music\/Presentation-7501680557182633985?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Presentation &#8211; wouldliker<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one\">Tip 1: Expect the first few months to feel hard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first few months after quitting were difficult. I went from being a junior designer, with someone telling me what to do and when to do it, to suddenly making every decision for myself. There was no structure, no routine, and no clear sense of priority. Knowing what to work on \u2013 and when \u2013 felt overwhelming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest shifts came when I got my own studio. Having a physical place to go every day helped to build my routine and treat the business like a job \u2013 not just a hobby. Turning up to \u201cwork\u201d each morning created structure when everything else felt uncertain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, routine came more naturally. Planning for two or three trade shows a year gave me built-in deadlines and something concrete to work towards. At the same time, I was learning that small business life can\u2019t always be tightly scheduled \u2013 opportunities pop up unexpectedly, and staying agile matters just as much as planning ahead.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway: <\/strong>When you go from employment to self-employment, structure often disappears overnight. If you\u2019re struggling to prioritise or find a rhythm, look for ways to recreate it \u2013 whether that\u2019s working from a studio or setting fixed working hours.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"two\">Tip 2: Becoming a \u201cbusiness person\u201d takes time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the hardest transitions for me wasn\u2019t creative \u2013 it was mental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s one thing to design something \u2013 but if you don\u2019t know how to sell, you won\u2019t make money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to run a business meant making mistakes. One early example stands out to me: the first time I sent an order to a <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/international-shipping-from-uk\/\" data-type=\"knowledge\" data-id=\"1307\">stockist outside the UK<\/a>, it was returned because I didn\u2019t know about the additional forms required for international shipping. It was frustrating \u2013 but it taught me more than any guide could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, I\u2019ve had to learn about international trade, cash flow, tax returns, wholesale pricing, and how to work directly with shops around the world. More recently, I\u2019ve also had to learn how to be a manager \u2013 going from working alone to leading a team, putting workflows in place, and supporting other people\u2019s work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of it came naturally at first. But learning by doing was unavoidable \u2013 and essential.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway: <\/strong>You don\u2019t need to understand everything at the start \u2013 many things are learnt through trial and error. Mistakes aren\u2019t a sign you\u2019re failing, they\u2019re often the fastest way to understand how your business actually works.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"847\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-proper-good.jpg\" alt=\"\" class=\"wp-image-46147\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-proper-good.jpg 1000w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-proper-good.jpg?resize=800,678 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-proper-good.jpg?resize=768,650 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-proper-good.jpg?resize=150,127 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Abbie Franks<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"three\">Tip 3: Let your business model evolve<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I first started selling prints, I assumed that I\u2019d mainly be selling to a few customers on Etsy. Wholesale wasn\u2019t part of the plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major turning point for my business model came in January 2023, when I did my first trade show. I\u2019d visited the same trade show three times previously as a customer and even planned to exhibit the year before \u2013 but it had been too expensive at the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I finally took the leap and attended as a trader, my stand felt so small \u2013 which is why I was so shocked when stockists like Oliver Bonas and Anthropologie showed interest in my work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though my stand was small, what made the difference was preparation. By the time I exhibited, I&#8217;d built a strong and clear range \u2013 something stockists need to see<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, selling to customers directly accounts for less than a third of my income. Wholesale became the foundation of the business \u2013 and that\u2019s something I never expected at the start.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway: <\/strong>It\u2019s okay if your business doesn\u2019t end up looking like you first imagined. Pay attention to where demand comes from and allow your business model to evolve with it.<\/p>\n<\/div>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four\">Tip 4: You don\u2019t need a lot of money to begin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My business was self-funded from the start. I began with a \u00a3200 Canon Pixma IP8750 printer, which I paid for by doing a freelance job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping costs under control was essential \u2013 especially early on. Some of the things I started with included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-etsy\/\" data-type=\"knowledge\" data-id=\"1141\">Etsy<\/a>, instead of paying for a website<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-create-a-brand-identity\/\" data-type=\"knowledge\" data-id=\"1114\">branding<\/a> I designed myself<\/li>\n\n\n\n<li class=\"wp-block-list-item\">basic <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/best-eco-friendly-packaging-materials-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1543\">packaging<\/a> like do-not-bend envelopes and cello bags<\/li>\n\n\n\n<li class=\"wp-block-list-item\">branded stickers and postcards<\/li>\n\n\n\n<li class=\"wp-block-list-item\">A4 and A3 paper<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All in, I managed to keep my initial setup under \u00a3500. Already having creative skills meant I could do a lot myself \u2013 and that made a real difference.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway: <\/strong>You don\u2019t need a big budget to get started. Look at what you can do yourself \u2013 whether that\u2019s branding, websites, photography, or marketing \u2013 and build from there. Keeping early costs low can give you the breathing room you need to grow at your own pace.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five\">Tip 5: Use quiet periods to strengthen your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quiet periods can be unsettling \u2013 especially when your income dips. It\u2019s easy to panic when things slow down\u2026but I\u2019ve learned to reframe that time instead of fearing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slower moments are now used to strengthen my business: designing new artwork, sourcing inspiration offline in museums, galleries, shops, or while travelling, planning social media content, working on passion projects, or learning new skills through courses and classes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The work doesn\u2019t stop \u2013 it just changes shape.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway: <\/strong>Slower periods can feel uncomfortable, but they\u2019re often an opportunity in disguise. Progress doesn\u2019t always look like sales \u2013 sometimes it\u2019s preparation.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">So, what\u2019s next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I never expected my business to look like this. I didn\u2019t expect wholesale to become my main income stream or to be selling to stockists around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But by learning as I went, I\u2019ve built something sustainable. And while the transition from creative to business owner wasn\u2019t easy, it\u2019s been essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting and running a small business means constantly learning \u2013 and you don\u2019t have to do it alone.<\/p>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-don-t-forget-your-insurance\">Don&#8217;t forget your insurance<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Whether you&#8217;re still in the planning stage or have already started, don&#8217;t forget to find cover for your business. As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\">business insurance<\/a> providers, we protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Abbie Franks learnt that turning creativity into a sustainable business takes more than talent alone.<\/p>\n","protected":false},"author":56,"featured_media":46148,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":false,"footnotes":""},"categories":[339],"hidden-category":[],"coauthors":[457],"class_list":["post-46144","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-starting-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I quit my job to chase a creative dream \u2013 here\u2019s what no one warned me about - Simply Business UK<\/title>\n<meta name=\"description\" content=\"Abbie Franks, artist and owner of Proper Good, shares the five lessons she\u2019s learnt since starting her own business \u2013 plus the chance for you to win \u00a3500.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/abbie-franks-proper-good-business-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I quit my job to chase a creative dream \u2013 here\u2019s what no one warned me about\" \/>\n<meta property=\"og:description\" content=\"How Abbie Franks learnt that turning creativity into a sustainable business takes more than talent alone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/abbie-franks-proper-good-business-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T13:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/abbie-franks-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1023\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Abbie Franks\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/abbie-franks-proper-good-business-journey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/abbie-franks-proper-good-business-journey\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Abbie Franks\",\"description\":\"Artist Abbie Franks is the owner of Proper Good, a Manchester-based art and gift brand. 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