{"id":45248,"date":"2026-01-14T09:00:51","date_gmt":"2026-01-14T09:00:51","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?post_type=knowledge&#038;p=45248"},"modified":"2026-04-09T12:25:34","modified_gmt":"2026-04-09T12:25:34","slug":"the-social-plot-business-journey","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/the-social-plot-business-journey\/","title":{"rendered":"I burnt out and started again \u2013 real lessons about building a business that lasts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sometimes the best business lessons come from the moments that don\u2019t go to plan. In this blog, Meg Jane from the Social Plot shares her journey from university drop-out to bakery owner \u2013 to finding her purpose helping women-led businesses grow online.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It\u2019s a story of burnout, rebuilding, and learning that every \u201cwrong turn\u201d can lead you exactly where you\u2019re meant to be \u2013 if you\u2019re willing to start again.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d told me five years ago that I\u2019d end up running my own business (twice!), I probably wouldn\u2019t have believed you. I grew up in South Wales without a clear idea of what I wanted to be. Like a lot of people in their early twenties, I just kept following what felt like the next logical step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, I run my own business helping freelancers and brands build structure, clarity, and systems behind their content. Here\u2019s everything I learnt to get me to where I am today.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#one\">Trust your gut<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#two\">Start where you are<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#three\">Know when to pause<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol start=\"4\" class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#four\">Build on what you\u2019ve already learned<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#five\">Know when to start over<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#six\">Make your business look real<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@simplybusiness\/video\/7597120729255054614\" data-video-id=\"7597120729255054614\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@simplybusiness\" href=\"https:\/\/www.tiktok.com\/@simplybusiness?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@simplybusiness<\/a> <p>From burnout to building something new @Meg | Social Media Manager \ud83d\udc9c Want a little help with your first step? We\u2019re giving away \u00a3500 to one small business to help them grow.  \u2b06\ufe0f Click the link in our bio to read Meg\u2019s full story and enter for your chance to win.  <a title=\"smallbusinessstory\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessstory?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusinessStory<\/a> <a title=\"smallbuisnessgiveaway\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbuisnessgiveaway?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBuisnessGiveaway<\/a> <a title=\"smallbusinessuk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessuk?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusinessUK<\/a> <a title=\"smallbusinessannouncement\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessannouncement?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#SmallBusinessAnnouncement<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#fyp<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Sunset Reflections - Cosmo Kuma\" href=\"https:\/\/www.tiktok.com\/music\/Sunset-Reflections-7449544358666700817?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Sunset Reflections &#8211; Cosmo Kuma<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before I get into my tips \u2013 here&#8217;s the number one thing you need to hear: you have to stop holding yourself back. There isn&#8217;t one ideal moment to start your business, it&#8217;s all about taking one small step to build momentum. In this video, I talk about what that step looked like for me and how you can make your own. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one\">Tip 1: Trust your gut \u2013 your detours often lead you where you\u2019re meant to go<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My first step was university. I started studying Business at the University of Cardiff, but within a month, I realised it wasn\u2019t right for me. Leaving felt like failure at the time, but looking back, it was my first real detour \u2013 and the first sign that the \u2018traditional\u2019 route wasn\u2019t mine to follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I left after a month, I felt like I\u2019d failed before I\u2019d even started. But that decision turned out to be the first time I truly listened to myself.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway:<\/strong> Every entrepreneur has moments where something doesn\u2019t feel quite right \u2013 a product, a job, a direction \u2013 and learning to pivot early can save you years of frustration.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"two\">Tip 2: Start where you are, even if it\u2019s your kitchen table<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next year, I started over at the University of Bath studying Accounting and Finance. I finished my degree, even though deep down I knew it didn\u2019t feel like me. But that degree led me to my first job at a fintech startup after graduation \u2013 right in the middle of lockdown. On paper, it looked like everything was falling into place. In reality, I was miserable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around that time, my partner was furloughed and started baking donuts from home. I joined part-time, helping with content and packaging orders, and before long, it became our full-time focus. What began as a small kitchen project turned into The Happy Donut Bakery\u2014a full-blown business that took over our lives (and our house).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We grew entirely through <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-make-money-on-tiktok\/\" data-type=\"knowledge\" data-id=\"1438\">TikTok<\/a> and Instagram, building a community of over 30,000 people. I spent hours talking with customers in DMs, sharing behind-the-scenes videos, and learning \u2013 without even realising it \u2013 how powerful storytelling and community could be in business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before long, we were working with brands like Lush and Anthropologie, hosting pop-ups that had queues down the street, and even winning Bath\u2019s Best New Business (2021).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It looked like success from the outside. And it was \u2013 but it was also exhausting. Behind the highlights were 3am starts, no balance, and the creeping burnout that comes from doing everything yourself.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway:<\/strong> Don\u2019t wait for perfect conditions. Most businesses start as something small and imperfect. What matters is momentum \u2013 and connecting authentically with the people who care about what you\u2019re building.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"705\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg?w=1024\" alt=\"\" class=\"wp-image-45251\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg 1500w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg?resize=800,551 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg?resize=768,529 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg?resize=1024,705 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-2-scaled.jpg?resize=150,103 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Social Plot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"three\">Tip 3: Know when to pause, not just push through<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, I made one of the hardest decisions: to step away while things were still good. I left behind something that looked successful, but deep down I knew it wasn\u2019t sustainable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That space gave me time to reflect \u2013 and I realised something huge. My favourite part of running the bakery wasn\u2019t just the donuts. It was the content. The community. The storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was my lightbulb moment.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway:<\/strong> Burnout isn\u2019t a badge of honour. Sometimes the most productive thing you can do for your business is stop, reassess, and ask what\u2019s actually working for you.<\/p>\n<\/div>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four\">Tip 4: Build on what you\u2019ve already learned<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So I started again. I launched <a href=\"https:\/\/www.thesocialplot.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">The Social Plot<\/a>, a social media and content strategy business to help other small brands grow online with clarity and structure. I gave myself three months to land a client and used my work from the bakery as my portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the very end of those three months, I landed my first client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next six months were spent back at my mum\u2019s house \u2013 with my partner and cat in tow \u2013 building The Social Plot from scratch. Eventually, I reached a point where I could move to Brighton and go full-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, I help freelancers and women-led brands find the balance I never had in my first business. Together, we create systems, structure, and strategy behind their content \u2013 so they can grow without burning out.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\"><strong>Practical takeaway:<\/strong> You don\u2019t always need to start from zero. The skills and experiences from one chapter often become the foundation for the next. Treat every past project as training for your future success.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five\">Tip 5: Starting over can be the smartest move you make<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back, I can see that every so-called \u201cwrong turn\u201d was actually a redirection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">dropping out of university taught me to trust my gut, even when it feels scary<\/li>\n\n\n\n<li class=\"wp-block-list-item\">running a bakery taught me that community is the heartbeat of every brand<\/li>\n\n\n\n<li class=\"wp-block-list-item\">burning out taught me that success without balance isn\u2019t really success<\/li>\n\n\n\n<li class=\"wp-block-list-item\">starting over taught me that sometimes starting over is actually starting right<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If there\u2019s one piece of advice I\u2019d share with anyone building a business, it\u2019s this: don\u2019t be afraid to begin again. The detour is your direction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"820\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg?w=1024\" alt=\"\" class=\"wp-image-45252\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg 1500w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg?resize=800,641 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg?resize=768,615 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg?resize=1024,820 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2026\/01\/sb-the-social-plot-3-scaled.jpg?resize=150,120 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Social Plot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"six\">Tip 6: One small step can change everything<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I think about what I\u2019d do differently if I were starting today, it\u2019s simple: I&#8217;d invest early in making my business look real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small professional step such as a brand shoot, a proper logo, or a simple website can change how you see yourself, and how others see you too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That one step is usually all it takes to begin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re at that starting point now, a business grant can help you to take that step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More guides for small business owners<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-start-a-business\/\" data-type=\"knowledge\" data-id=\"1444\">How to start a business in 9 steps<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\">How to advertise your business \u2013 the ultimate marketing guide<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\" data-type=\"knowledge\" data-id=\"1456\">How to write a marketing plan for your small business<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-write-a-business-plan\/\" data-type=\"knowledge\" data-id=\"1199\">How to write a business plan in 7 simple steps (and business plan template)<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-don-t-forget-your-insurance\">Don&#8217;t forget your insurance<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Whether you&#8217;re still in the planning stage or have already started, don&#8217;t forget to find cover for your business. As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\">business insurance<\/a> providers, we protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After burning out from running a viral donut bakery, I started over and built a new business.<\/p>\n","protected":false},"author":56,"featured_media":45249,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":false,"footnotes":""},"categories":[339],"hidden-category":[],"coauthors":[451],"class_list":["post-45248","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-starting-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I burnt out and started again \u2013 real lessons about building a business that lasts - Simply Business UK<\/title>\n<meta name=\"description\" content=\"After burning out from running a viral donut bakery, I started over and built a new business. 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