{"id":42677,"date":"2025-10-15T13:04:45","date_gmt":"2025-10-15T13:04:45","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?post_type=knowledge&#038;p=42677"},"modified":"2025-10-15T13:05:27","modified_gmt":"2025-10-15T13:05:27","slug":"tiktok-shop-launch-shop-local-scheme","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/tiktok-shop-launch-shop-local-scheme\/","title":{"rendered":"TikTok Shop&#8217;s new \u00a3150k support package for local UK sellers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok Shop is launching Shop Local, a support scheme aimed at connecting UK small businesses with local customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s Shop Local will award five small businesses a support package worth \u00a3150,000, designed to get small businesses up and running on TikTok Shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scheme follows research commissioned by TikTok, which found that eight per cent of people would be more likely to buy British produce if it was more widely available to them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-mean-for-small-businesses\">What does it mean for small businesses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UK small businesses can enter the TikTok Shop Local scheme as long as they sell locally produced goods, aren\u2019t currently trading on TikTok Shop, and have less than 250 employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u00a3150,000 support package includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">guidance on how to sell on TikTok Shop<\/li>\n\n\n\n<li class=\"wp-block-list-item\">mentorship on how to grow sales on the app<\/li>\n\n\n\n<li class=\"wp-block-list-item\">training on selling using TikTok LIVE<\/li>\n\n\n\n<li class=\"wp-block-list-item\">subsidised TikTok marketing support<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u2018featured promotion\u2019 across TikTok Shop to increase reach<\/li>\n\n\n\n<li class=\"wp-block-list-item\">PR and marketing support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The scheme is fronted by TikTok star and owner of Jimmy\u2019s Farm, Jimmy Doherty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To enter, you\u2019ll need to create a TikTok video showing your products \u2013 as well as \u201cdemonstrating their offering to their local community\u201d. The description needs to include the #ShopLocalComp hashtag, as well as tagging @TikTokShop_UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entries opened on 14 October and close on 13 November 2025. TikTok states that winners will be contacted by 12 December.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-viral-success\">\u2018Finding viral success\u2019<\/h2>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jan Wilk, Head of TikTok Shop UK, says: \u201cWe know that the current economic climate can be challenging for small British businesses, with many experiencing a mixed financial picture. But unlike other digital shopping platforms, TikTok Shop is based on discovery commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSmaller businesses don\u2019t need huge followings or big budgets to be seen \u2013 if you have a great British product, the \u2018For You Feed\u2019 is your place to shine and find viral success, with your products and businesses able to be discovered by millions.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-selling-on-tiktok-shop-as-a-small-business\">Selling on TikTok Shop as a small business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are plenty of platforms available for small businesses who sell their products online \u2013 but you may not have considered TikTok Shop. We have a whole guide that covers the pros, cons, and fees associated with <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/selling-on-tiktok-shop-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1162\" >selling on TikTok Shop<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already selling on TikTok Shop? See how you could <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-on-tiktok\/\" data-type=\"knowledge\" data-id=\"34667\" >boost your sales with TikTok advertising<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considering TikTok as an additional income stream for your business? Here&#8217;s <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-make-money-on-tiktok\/\" data-type=\"knowledge\" data-id=\"1438\" >how to make money on TikTok<\/a>.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">More guides for selling online<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\" >How to advertise your business \u2013 the ultimate marketing guide<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/what-does-chatgpts-instant-checkout-mean-for-etsy-sellers\/\" data-type=\"knowledge\" data-id=\"42581\" >What does ChatGPT\u2019s instant checkout mean for Etsy sellers?<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-make-money-on-youtube\/\" data-type=\"knowledge\" data-id=\"1439\" >How to make money on YouTube \u2013 top tips and strategies<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-instagram-uk\/\" data-type=\"knowledge\" data-id=\"942\" >How to sell on Instagram in the UK: a step-by-step guide<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\" >business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How TikTok Shop is connecting UK businesses with local customers.<\/p>\n","protected":false},"author":56,"featured_media":42678,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":false,"footnotes":""},"categories":[111,347,110],"hidden-category":[],"coauthors":[24],"class_list":["post-42677","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing","category-retail","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok Shop&#039;s new \u00a3150k support package for local UK sellers<\/title>\n<meta name=\"description\" content=\"Learn how TikTok Shop&#039;s new \u00a3150,000 Shop Local scheme helps UK small businesses connect with nearby customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/tiktok-shop-launch-shop-local-scheme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Shop&#039;s new \u00a3150k support package for local UK sellers\" \/>\n<meta property=\"og:description\" content=\"How TikTok Shop is connecting UK businesses with local customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/tiktok-shop-launch-shop-local-scheme\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/10\/tiktok-shop-launch-shop-local-scheme.png\" \/>\n\t<meta property=\"og:image:width\" content=\"815\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Rosanna Parrish\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/tiktok-shop-launch-shop-local-scheme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/tiktok-shop-launch-shop-local-scheme\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Rosanna Parrish\",\"description\":\"Rosanna Parrish is a Copywriter at Simply Business specialising in side hustles \u2013 as well as all things freelance, social media, and ecommerce. 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