Who is Grace Beverley? At the age of 28 and with a reported net worth of over \u00a38 million, Grace is the founder of four businesses \u2013 as well as podcast host, author, and social media influencer.\u00a0<\/p>\n\n\n\n
There may not be an obvious correlation between workout gear and AI. But, if you look closely, there\u2019s a natural career path linking the two in Grace\u2019s business empire. All her ventures are a seamless part of her personal brand.<\/p>\n\n\n\n
But how did she grow such an authentic brand that inspires trust from her customer base? Here, we’ll explore the growth of her brand, from her early days as an Instagram-savvy intern to becoming a seasoned CEO.<\/p>\n\n\n\n
Grace Beverley got her start in business at 18 when she took a gap year to work as a New Client Acquisition Analyst at IBM, a large multinational technology company.<\/p>\n\n\n\n
Outside of her working hours, she was posting on social media under the username GraceFitUK about lifestyle, fitness, and veganism. Her first foray into monetisation was curating her Instagram recipes into PDFs, which she sold on Shopify<\/a> for \u00a35.<\/p>\n\n\n\n She then left IBM to attend university \u2013 studying music at Oxford on a choral scholarship. While studying, she launched gym equipment brand B_ND (now known as Shreddy) of which she is still CEO.<\/p>\n\n\n\n Talking about what inspired her, Grace says: \u201cI’ve always been interested in finding gaps in the market and opportunities in items that don’t exist.<\/p>\n\n\n\n \u201cI had been using resistance bands and there were either really expensive good ones or really cheap, rubbery and plastic ones. So I looked into manufacturing to see how we could produce an affordable product, while still being ethical.\u201d<\/p>\n\n\n\n After graduating university in 2019, Grace founded TALA \u2013 the brand most synonymous with her name.<\/p>\n\n\n\n A sportswear and lifestyle fashion brand, TALA was originally launched as a licensed brand with a manufacturing partner off the back of Grace\u2019s social media success. According to Vogue<\/a>, it made \u00a36 million in sales in its first year.<\/p>\n\n\n\n The original idea for TALA was to act as merchandise for Grace. But Grace was already looking to make her social media brand a business. In 2021, she cut ties with the manufacturer and set out to make TALA a business in its own right.<\/p>\n\n\n\n After striking out on her own, TALA raised \u00a34.2 million in fundraising in 2022, allowing them to expand their product line and team.<\/p>\n\n\n\n Now it was no longer marketed as influencer merchandise, TALA became known as an alternative to fast fashion sportswear. It built its brand on using recycled and naturally sourced materials in its products.<\/p>\n\n\n\n The Sustainable Review<\/a> ranks TALA 3 out of 5 for sustainability \u2013 saying the brand does a \u2018good job\u2019. Going on to say: \u201cWhile there are areas that require attention and improvement, it is essential to acknowledge TALA\u2019s efforts to incorporate sustainable practices into its business model.\u201d<\/p>\n\n\n\n TALA have since moved away from sustainable messaging. They instead use the term \u2018responsible\u2019 to describe their manufacturing process.<\/p>\n\n\n\n \u201cI know sharing pitch decks publicly isn\u2019t the done thing but if we don\u2019t remain transparent, how on earth can we break down barriers to entry in entrepreneurship? Particularly for women, whose funding stats are dire.\u201d<\/p>\n\n\n\n Grace Beverley<\/strong> Despite starting out as influencer merchandise, TALA is grounded in a successful business model. The brand secured a \u00a35 million investment in 2024 to support a US launch, and Grace has spoken transparently about how TALA obtained its funding<\/a>. She recently shared TALA\u2019s own investment pitch deck, talking through each slide in an hour-long YouTube video.<\/p>\n\n\n\nThe beginnings of TALA<\/h2>\n\n\n\n
Business owner<\/p>\n<\/div>\n\n\n\nThe Pitch Deck: how Grace finds her funding<\/h2>\n\n\n\n