{"id":34667,"date":"2025-04-04T08:47:27","date_gmt":"2025-04-04T08:47:27","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?post_type=knowledge&#038;p=34667"},"modified":"2025-05-28T21:28:34","modified_gmt":"2025-05-28T21:28:34","slug":"how-to-advertise-on-tiktok","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-on-tiktok\/","title":{"rendered":"How to advertise on TikTok and boost your small business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You may know TikTok as the home of the latest dancing trends and memes, but did you also know that it can be a powerful advertising tool for small businesses?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app\u2019s viral trends and short-form content make it hugely popular for a wide demographic of people \u2013 not just Gen Zs. And its userbase continues to grow, with it being downloaded 49 million times in January 2025 alone (<a href=\"https:\/\/backlinko.com\/tiktok-users\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Backlinko<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why using TikTok ads can help with everything from brand visibility to increasing sales. Want to know more? Keep reading to learn more about:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#why\">why you should advertise on TikTok<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#set-up\">how to set up a TikTok business account<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#options\">TikTok advertising options<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#tips\">5 tips for creating an effective TikTok ad<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#budgeting\">using TikTok Ads Manager<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#optimising\">optimising TikTok ad performance<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#final\">final tips for success with TikTok ads<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#faq\">TikTok ads FAQs<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-1-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0af75fe wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why should you advertise on TikTok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is one of the fastest-growing social media networks out there, with 1.12 billion monthly active users. If you conquer the algorithm, it can be a valuable tool for you to reach large audiences and generate engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike other <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/advantages-of-social-media-advertising\/\" data-type=\"knowledge\" data-id=\"1121\">social platforms<\/a>, where reach is heavily reliant on the amount of followers you have, TikTok uses its own algorithm called the For You Page (FYP). This algorithm prioritises content based on user interest, meaning that even with a small following, a well-crafted ad can reach a large audience \u2013 which can significantly increase brand visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can advertise on TikTok through paid advertisements or through organic content creation. While paid ads will give you better reach, an organic strategy can give you more creative control and help build a strong community (and potentially loyal customer base).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok\u2019s audience and engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has a reputation for being a young person\u2019s app and while it\u2019s true that it\u2019s a favourite of Gen Z (with 82 per cent <a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">likely to have an account<\/a>), it still has a huge user base across all generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same study revealed that 58 per cent of all consumers have a TikTok account \u2013 making it a great advertising platform no matter the demographic you\u2019re targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is also the social platform with <a href=\"https:\/\/www.ft.com\/content\/7db1c1b3-5a61-4dee-a922-ade8b9c77522\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">the highest average time spent on it each day<\/a> \u2013 here\u2019s how it stacks up against other leading social platforms.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-taylor-700-color\">Social platform<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-taylor-700-color\">Average time spent each day<\/mark><\/strong><\/td><\/tr><tr><td>TikTok<\/td><td>95 minutes<\/td><\/tr><tr><td>Instagram<\/td><td>62 minutes<\/td><\/tr><tr><td>X (Twitter)<\/td><td>30 minutes<\/td><\/tr><tr><td>Snapchat<\/td><td>19 minutes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This high use time is likely due to TikTok being a trend-driven platform \u2013 which keeps users scrolling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These trends and challenges can help you access the right FYPs and increase your chance of going viral. Advertisers who can effectively use these trending formats can tap into existing viral momentum, increasing the visibility and relatability of their ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"set-up\"><strong>Setting up a TikTok business account<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using TikTok as an advertising tool for your small business, it makes sense to set up a <a href=\"https:\/\/ads.tiktok.com\/business\/en-GB\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">TikTok for Business<\/a> account. This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">access the TikTok Ads Manager platform to manage your campaigns<\/li>\n\n\n\n<li class=\"wp-block-list-item\">choose the target audience for your ads<\/li>\n\n\n\n<li class=\"wp-block-list-item\">manage your ad spending budget<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can choose a business account when you sign up for TikTok or switch your existing account to a business account by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Tapping the menu icon on your profile (three lines in the top right corner on your app)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Selecting settings and privacy<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Choosing account<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Selecting switch to business account<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Choosing the category that best describes your account<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Pressing next to finish<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"717\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg?w=1024\" alt=\"\" class=\"wp-image-34668\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg 1179w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg?resize=800,560 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg?resize=768,538 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg?resize=1024,717 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/IMG_7720.jpg?resize=150,105 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">TikTok<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"717\" width=\"1024\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg?w=1024\" alt=\"\" class=\"wp-image-34669\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg 1179w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg?resize=800,560 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg?resize=768,538 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg?resize=1024,717 1024w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/tiktokforbusiness.jpg?resize=150,105 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">TikTok<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"options\"><strong>TikTok advertising<\/strong><strong> options<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve made a TikTok business account, you can start making ads. And what\u2019s great about <a href=\"https:\/\/getstarted.tiktok.com\/gofulltiktok\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">advertising on TikTok<\/a> is there are multiple ad options available depending on the type of content you want to make and your audience \u2013 including:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#infeed\">in-feed ads<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#topview\">TopView ads<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#hashtags\">branded hashtag challenges<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#filters\">branded effects and filters<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"infeed\">In-feed ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users see in-feed ads organically when scrolling through their FYP and, at first glance, they can appear like regular TikToks. These ads can often see the most engagement, as users are able to like and comment on them like a regular video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In-feed ads can take the form of either a video or image carousel and can be up to 60 seconds in length \u2013 though 21-34 seconds is the recommended length. They\u2019ll also include a clear external call to action (CTA) button, making them great for directing people to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use a video posted on your own account as an in-feed ad \u2013 or use user-generated content posted (UGC) from another channel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Small business in-feed ad example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A homemade candle business may use in-feed ads to promote their products. To make sure the ad blends seamlessly with organic content in the FYP, it could be a short video of ASMR-style candle pouring with close-ups of a candle\u2019s texture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad could then use trending sounds and relevant hashtags such as #homedecor. A clear CTA labelled \u2018shop now\u2019 links to their website or even to the product on <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/selling-on-tiktok-shop-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1162\">TikTok Shop<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we worked on with our friends at FULL FOODS \u2013 a small business specialising in catering and meal prep kits with a strong social media presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They seemed like the perfect creators to authentically promote our <a href=\"https:\/\/www.simplybusiness.co.uk\/business-boost\/\" data-type=\"page\" data-id=\"354\">Business Boost <\/a>small business grant \u2013 check out the result below for some TikTok in-feed ad inspiration.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wearefullfoods\/video\/7416027644724022560\" data-video-id=\"7416027644724022560\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@wearefullfoods\" href=\"https:\/\/www.tiktok.com\/@wearefullfoods?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@wearefullfoods<\/a> <p>Apply now for a chance to win \u00a325,000 and give your business the boost it deserves! Don&#8217;t miss this incredible opportunity-click the link below to get started! @Simply Business  *T&#038;Cs apply. One entry per person and business. Business Boost is open to UK residents aged 18 or over. Entrants&#8217; businesses&#8217; annual turnover must not exceed \u00a3750k or have received over \u00a350k in private funding in the past two years (not including Gov grants). For full eligibility terms visit http:\/\/simplybusiness.co.uk\/business-boost. Competition closes: 15 Oct 2024. Simply Business will announce the winner on 13 Dec 2024.<\/p> <a target=\"_blank\" title=\"\u266c original sound - FULL FOODS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7416027811061746465?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c original sound &#8211; FULL FOODS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"topview\">TopView ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TopView ads are a premium advertising option for businesses. When you create a TopView ad, you\u2019re guaranteeing that it\u2019s the first video users see when opening the app. Businesses are guaranteed at least three seconds of watch time before users can skip the ad \u2013 so it\u2019s really important to make those first few seconds count if you want people to continue watching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TopView ads often require the most spend out of any TikTok ad option. However, they can often be the easiest ad to create for beginners, as you don\u2019t need to replicate organic content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Small business TopView ad example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A new restaurant used a TopView ad to showcase its vibrant atmosphere. The goal here is to reach a large audience within the local area, leading to a surge in foot traffic and increased initial sales during opening week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a 15 second video, the ad shows closeups of the food and happy customers over upbeat music. Text overlays then highlight a limited time deal. The ad ends with a CTA to visit the restaurant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hashtags\">Branded hashtag challenges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Branded hashtag challenge ads revolve around encouraging participation and the creation of UGC. These ads are great for driving engagement and increasing brand awareness.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it can be challenging for small businesses to get a good level of engagement from these ads. That\u2019s why working with content creators or <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/what-is-influencer-marketing\/\" data-type=\"knowledge\" data-id=\"17129\">influencers<\/a> can help to encourage other users to engage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beauty brand E.L.F cosmetics used a branded hashtag ad when they launched their #eyeslipsface challenge \u2013 encouraging users to share their makeup looks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They partnered with TikTok to create a unique audio for creators to use, as well as working with celebrities to boost their reach. Check out actor Terry Crews\u2019 take on the trend below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@terrycrews\/video\/6751120423703923974\" data-video-id=\"6751120423703923974\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@terrycrews\" href=\"https:\/\/www.tiktok.com\/@terrycrews?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@terrycrews<\/a> <p><a title=\"eyeslipsface\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eyeslipsface?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#eyeslipsface<\/a> I\u2019M SO PRETTY.!<a title=\"budgetfashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/budgetfashion?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#budgetfashion<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Eyes. Lips. Face. (e.l.f.) - iLL Wayno &#038; Holla FyeSixWun\" href=\"https:\/\/www.tiktok.com\/music\/Eyes-Lips-Face-elf-6737183614808768517?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Eyes. Lips. Face. (e.l.f.) &#8211; iLL Wayno &#038; Holla FyeSixWun<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"filters\">Branded effects and filters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Branded effects and filters work as advertisements by encouraging UGC through fun video effects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to boost your ad\u2019s reach even further, you can combine a branded effect with one of the other types of available ads. And even further than that by working with influencers and celebrities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, branded effects and filters can be a pricey advertising strategy \u2013 especially for a small business. Not only do you have to put money behind the ads, but you\u2019ll also have to spend money to develop the effects and filters.<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:35px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>5 tips for creating an effective TikTok ad<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating successful TikTok ads requires a unique approach that embraces the platform&#8217;s user behavior. If you\u2019re using TikTok as part of a wider social media <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\">marketing strategy<\/a>, it\u2019s likely you\u2019ll need to make unique ads for TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a breakdown of some key strategies you can try:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Be authentic and creative: <\/strong>TikTok users value relatable content \u2013 so avoid being overly polished. Be creative and experiment with different styles and storytelling techniques. Including humour can be a good tactic to engage viewers \u2013 but only if it fits in with your brand identity.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Capture attention quickly: <\/strong>TikTok is fast-paced \u2013 so you\u2019ll only have a few seconds to capture viewers\u2019 attention before they scroll to the next video. Try using trending sounds and meme formats to make your ad more engaging.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Keep things short and simple:<\/strong> Shorter ads tend to perform better on TikTok \u2013 so creating ads around 15-30 seconds long is advised. Avoid unnecessary information and have a clear CTA.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Pay attention to trends and hashtags: <\/strong>Following the latest TikTok trends and incorporating them into your ads can boost visibility and engagement. Using the right hashtags can help the right people discover your ads.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Test and analyse:<\/strong> With a TikTok for Business account, you can use analytic tools to track the performance of your ads. Try out different creative approaches, targeting options, and bidding strategies to optimise your ads based on data.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Writing compelling TikTok ad copy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not all about the visuals on TikTok \u2013 crafting compelling ad copy is just as important to getting your message across. With just a few seconds to capture attention, you need to start with a strong hook. Why not use a question or surprising statement to prevent scrolling?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use simple, direct language to make the most out of the short time limit. This is especially true for the CTA. Tell viewers exactly what their next step should be and consider using urgency for added effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few strong CTA examples are:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Shop now<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Learn more<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Visit website<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Limited time offer<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Buy today<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Sign up<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing the right music and effects for a TikTok ad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using the right music and effects can be an easy way to grab a viewer\u2019s attention. When choosing the music to use, think about currently trending sounds which can increase your visibility. These can be songs or audio clips which users are already familiar with, so they\u2019re more likely to stop and watch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it\u2019s important that the music you choose aligns with your brand and messaging. And don\u2019t forget about copyright restrictions. Using sounds from TikTok\u2019s commercial music library means you have the right to use them for advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use effects to make your ads more engaging. Effects are things like transitions, animation, and filters which can be used to emphasise the most important parts of your ads. Once again, it\u2019s important to consider your business\u2019s branding when choosing effects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"budgeting\">Targeting and budgeting on TikTok Ads Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can use TikTok Ads Manager to target the right audience for your ads. You\u2019ll be able to target based on the following options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>demographics:<\/strong> covers things like age, gender, and location \u2013 this could be your largest customer base or a new demographic you want to reach&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>interests:<\/strong> targets users based on their in-app behaviour \u2013 choose an interest related to your industry to reach the right audience<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>behaviour history: <\/strong>reach users who\u2019ve interacted with similar content such as certain hashtags or specific creators<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>lookalike audiences:<\/strong> helps you reach audiences similar to your existing customers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also choose how much you want to spend on your TikTok ads. You\u2019ll be able to optimise this through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>campaign\/ad group budget:<\/strong> choose to budget by an overall campaign or on a more granular level<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>bidding strategy:<\/strong> choose from options such as cost per click or cost per mille<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>optimisation and testing:<\/strong> monitor your ad performance and adjust your budget as needed \u2013 or even trial different ad formats and bidding strategies to see what works best for your business<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimising\">Measuring and optimising TikTok ad performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once your ads are live, you\u2019ll need to monitor them closely in order to optimise their performance. Here are a few key concepts you\u2019ll need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>CTR (click-through rate):<\/strong> this is the percentage of people who see your ad and then click on the link. A higher CTR means your ad is good at grabbing attention and encouraging action.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>engagement rate:<\/strong> this measures how much people interact with your ad through likes, comments, shares, and watch time. High engagement means your ad is popular with viewers.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>conversions:<\/strong> these are the actions you want people to take after seeing your ad. This will differ depending on your business, but could be buying a product, signing up for a newsletter, or visiting your website. Conversions will be the ultimate goal of an ad.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>A\/B testing:<\/strong> this means creating two versions of your ad (A and B) and changing only one thing between them (such as the caption or video hook). By running both ads, you can see which version performs better.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\">Final tips for success with TikTok ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, your success in advertising on TikTok will come down to two key strategies: your creativity and your ability to learn through data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to be creative in order to catch viewers\u2019 attention and increase your visibility. Understanding current TikTok trends while staying true to your brand will be key.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll then need to understand how to learn from the analytics available as part of the TikTok Ads Manager. This will help you see which ads are working the best so you can make more strategic advertising decisions going forward.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:35px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"faq\">All about advertising on TikTok \u2013 FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How much does it cost to advertise on TikTok?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of TikTok ads isn\u2019t fixed and will depend on certain factors. Not only do different ad formats and target audiences have different costs, but the amount can fluctuate throughout the year. You\u2019ll also be using an auction system to bid on ad costs, meaning you\u2019ll be competing with other advertisers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can you advertise on TikTok for free?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t run paid advertisements on TikTok for free, as this is how TikTok generates revenue. But starting with in-feed ads can be a cheaper way for small businesses to use paid advertising on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you can create ads for free organically by using trends and hashtags to improve your content\u2019s reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get 1,000 views on TikTok fast?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no guaranteed way to get a large amount of views on TikTok. Your best chance of gaining 1,000 views on a TikTok ad is to either use trending sounds and hashtags to boost its reach organically or to put a larger budget behind it as a paid advertisement.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">More small business guides<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-tax\/business-tax-guide\/\" data-type=\"knowledge\" data-id=\"25366\">Small business tax guide<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-become-an-influencer\/\" data-type=\"knowledge\" data-id=\"1417\">How to become an influencer<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/what-is-business-growth\/\" data-type=\"knowledge\" data-id=\"1206\">What is business growth? 4 simple ways to develop your business<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/business-insurance\/faq\/what-type-of-business-insurance-do-i-need\/\">What type of business insurance do I need?<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-we-can-help-protect-your-growing-business\">We can help protect your growing business<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">If your TikTok advertising has paid off and your business is growing, why not help protect it with a proper <a href=\"https:\/\/www.simplybusiness.co.uk\/business-insurance\/\" data-type=\"page\" data-id=\"470\">business insurance<\/a> policy? Get a quick, tailored quote today and see how we can help.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create effective paid and organic TikTok ads.<\/p>\n","protected":false},"author":56,"featured_media":34670,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[111],"hidden-category":[],"coauthors":[24],"class_list":["post-34667","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to advertise on TikTok for Business | Simply Business<\/title>\n<meta name=\"description\" content=\"Learn how to create effective TikTok ads and boost business through advertising on TikTok. 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