{"id":31939,"date":"2025-01-29T15:12:54","date_gmt":"2025-01-29T15:12:54","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?post_type=knowledge&#038;p=31939"},"modified":"2025-05-22T13:03:47","modified_gmt":"2025-05-22T13:03:47","slug":"the-apprentice-candidates-2025","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","title":{"rendered":"The Apprentice candidates for 2025: career profiles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BBC\u2019s The Apprentice is back for another year \u2013 bringing with it 18 new entrepreneurs gunning for a shot to impress Lord Sugar and secure a \u00a3250,000 investment in their business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But who are this year&#8217;s candidates and what\u2019s their career history? And what business strategies have led to their success? Keep reading to find out.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#amber-rose-badrudin\">Amber-Rose Badrudin<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#anisa\">Anisa Khan<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#aoibheann\">Aoibheann Walsh<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#carlo\">Carlo Brancati<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#chisola\">Chisola Chitambala<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#dean\">Dean Franklin<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#emma-r\">Emma Rothwell<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#emma-s\">Emma Street<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#frederick\">Frederick Afrifa<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#jana\">Dr. Jana Denzel<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#jonny\">Jonny Heaver<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#jordan\">Jordan Dargan<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#keir\">Keir Shave<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#liam\">Liam Snellin<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#max\">Max England<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#melica\">Melica Moshiri<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#mia\">Mia Collins<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#nadia\">Nadia Suliaman<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amber-rose-badrudin\">Amber-Rose Badrudin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Retail<br><strong>Location: <\/strong>London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amber-Rose started her business Oree Mart when she was just 22 years old. Starting as a convenience store and bubble tea shop, Amber-Rose made the decision to stop selling bubble tea in order to focus her efforts on the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, her customers missed the bubble tea \u2013 so much so that she plans to launch Oree Tea, a separate bubble tea business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might think that running her own shop at the age of 25 would take up all of Amber-Rose\u2019s time \u2013 but that doesn\u2019t stop her having side hustles. Alongside her business, Amber-Rose is an influencer in her own right. At the time of writing (and before The Apprentice airs), she has over 700k followers on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also hosts her own business podcast, Tap Water, with friend and fellow business owner Sophia Hannah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her deep understanding of <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/what-is-influencer-marketing\/\" data-type=\"knowledge\" data-id=\"17129\" >influencer marketing<\/a> has also been beneficial to her business. The Instagram account for Oree Mart shows how to use the store\u2019s ramen bar to make in-store meals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a common practice in Japanese convenience stores but less so in the UK. Japanese videos showing this process often go viral, so Amber-Rose offering in-store meals in her store (and filming videos showing it) is a smart social media strategy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDuMYO-oxG3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DDuMYO-oxG3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DDuMYO-oxG3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">A post shared by OREE MART (@oreemart)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anisa\">Anisa Khan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Hospitality<br><strong>Location: <\/strong>London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anisa is the owner of Bombay Pizza \u2013 a pizza restaurant which stands out from the competition by offering Indian fusion pizzas. Currently a London based restaurant, Anisa hopes Lord Sugar\u2019s investment will help make Bombay Pizza a nationally recognised brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anisa hopes to achieve this by opening \u2018dark kitchens\u2019 in high demand areas. Dark kitchens are commercial kitchens that only offer food for delivery. These kitchens are often shared by multiple brands with the food cooked in the same kitchen by the same staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dark kitchens (sometimes known as ghost or virtual kitchens) can be a low-cost way for restaurants to try new concepts or expand their existing reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aoibheann\">Aoibheann Walsh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Beauty<br><strong>Location: <\/strong>County Donegal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aoibheann is the owner of G&amp;G Hair &amp; Beauty, as well as an award winning makeup artist. Six months after starting her business, Aiobheann won Best Business Startup 2015 and things have only gone up from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Aoibheann\u2019s goal for winning The Apprentice would be to create a patented utility belt for hairdressers, makeup artists, and costume designers. Having already identified a <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-find-a-gap-in-the-market\/\" data-type=\"knowledge\" data-id=\"983\" >gap in the market<\/a> for such a product, Aoibhenn has secured patents and developed prototypes ahead of her TV appearance.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:35px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\">\u201cIn my experience within the beauty and hair industry, I noticed a significant problem: the tools that artists typically wear are often not functional, ergonomic, or aesthetically appealing \u2013 nor was there any focus on hygiene. This realisation drove me to create a tool belt that is not only ergonomic but also enhances the entire creative process.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aoibheann<\/strong><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"carlo\">Carlo Brancati<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Beauty<br><strong>Location: <\/strong>Middlesbrough<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carlo, who has had two hair transplants himself, has used his personal experience to start a hair transplant consultancy business. He helps customers navigate the complicated, and often sensitive, process \u2013 matching them with trusted transplant surgeons who meet their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 24k followers on TikTok, and some videos reaching over one million views, Carlo has an understanding of social media marketing as well as the hair transplant industry.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@carlobrancati\/video\/7463511203441036576\" data-video-id=\"7463511203441036576\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@carlobrancati\" href=\"https:\/\/www.tiktok.com\/@carlobrancati?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@carlobrancati<\/a> <p>Would I have ever made it onto The Apprentice with my old hairline \ud83d\ude15 <a title=\"theapprentice\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theapprentice?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#theapprentice<\/a> <a title=\"theapprenticeuk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theapprenticeuk?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#theapprenticeuk<\/a> <a title=\"theapprenticeuk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theapprenticeuk?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#theapprenticeuk<\/a> <a title=\"lordsugar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lordsugar?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#lordsugar<\/a> <a title=\"uktv\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uktv?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#uktv<\/a> <a title=\"tvstar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tvstar?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#tvstar<\/a> <a title=\"hairtransformation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hairtransformation?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#hairtransformation<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Che bone quelle due chiss\u00e0 in che macchina sono - quelle2\" href=\"https:\/\/www.tiktok.com\/music\/Che-bone-quelle-due-chiss\u00e0-in-che-macchina-sono-7367388594216536864?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Che bone quelle due chiss\u00e0 in che macchina sono &#8211; quelle2<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chisola\">Chisola Chitambala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Service (virtual assistant)<br><strong>Location: <\/strong>Essex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chisola went from being a registered nurse to a project manager for large organisations, before <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/freelance\/how-to-become-a-virtual-assistant\/\" data-type=\"knowledge\" data-id=\"1140\" >starting her own virtual assistant business<\/a>. The company covers everything from executive assistant work, operational support, personal assistant tasks, and business concierge services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A competitor attempted to acquire Chisola&#8217;s company just six months in, but Chisola and her business partner declined the offer. She reveals: &#8220;Looking back, I am grateful we did, as it allowed us to stay true to our vision and ultimately build a business that is still thriving.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dean\">Dean Franklin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Air conditioning<br><strong>Location: <\/strong>Essex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dean started his air conditioning business during the pandemic and it\u2019s only grown from there. His company was the winner of Best Tradesperson of the Year Award for 2022-23 and now boasts a 9.9 score on Checkatrade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But will this air conditioning expert be able to keep his cool in the boardroom? Dean thinks he will, revealing: \u201cMy aim while applying for this was to put myself in uncomfortable situations and to test myself on how I deal with the tasks at hand. I\u2019m trying to become comfortable with being uncomfortable. To try new things and prove that things are possible if you just give them a go.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"emma-r\">Emma Rothwell<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Retail<br><strong>Location: <\/strong>Essex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting out as a lockdown side hustle from just \u00a3600, Emma\u2019s now the owner of a successful online store. Born out of an idea when she was furloughed, Emma\u2019s store sells a range of personalised mugs for gifting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emma\u2019s next business goal is to allow customers to upload their own designs to her website, to create a \u2018community of creators and consumers\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@quirkygiraffegifts\/video\/7031974279902153989\" data-video-id=\"7031974279902153989\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@quirkygiraffegifts\" href=\"https:\/\/www.tiktok.com\/@quirkygiraffegifts?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@quirkygiraffegifts<\/a> <p>Tag your work bestie who would buy this for your boss \ud83d\udc80\ud83d\udcab  <a title=\"secretsantagift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/secretsantagift?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#secretsantagift<\/a> <a title=\"secretsantaideas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/secretsantaideas?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#secretsantaideas<\/a> <a title=\"corporatelife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/corporatelife?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#corporatelife<\/a> <a title=\"funnyboss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funnyboss?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#funnyboss<\/a> <a title=\"workbestiesbelike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workbestiesbelike?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#workbestiesbelike<\/a> <a title=\"funnygift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funnygift?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#funnygift<\/a><\/p> <a target=\"_blank\" title=\"\u266c Water by Tyla - Tyla\" href=\"https:\/\/www.tiktok.com\/music\/Water-by-Tyla-7251663226953468678?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Water by Tyla &#8211; Tyla<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"emma-s\">Emma Street<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Project management<br><strong>Location: <\/strong>London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently working in tech, Emma\u2019s goal for the future is to \u2018redefine coffee culture for the next generation\u2019. This will involve making takeaway coffee healthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emma says her biggest challenge will be <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-create-a-brand-identity\/\" data-type=\"knowledge\" data-id=\"1114\" >branding<\/a> and creativity \u2013 so keep an eye out to see how analytical Emma fares with the show\u2019s more creative challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frederick\">Frederick Afrifa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Motivational speaker<br><strong>Location: <\/strong>Milton Keynes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frederick\u2019s motivational speaking sessions help clients overcome their fear of public speaking, which should come in handy on a TV show averaging millions of viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frederick\u2019s specialties include corporate presenting, keynote speaking, and even coaching for TEDx talks. With a particular focus on overcoming anxiety when speaking, Frederick uses psychology to help his clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far, he\u2019s helped over 10,000 people with their public speaking. But will that make a difference when all that matters is impressing one person: Lord Sugar?<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jana\">Dr. Jana Denzel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Dentistry<br><strong>Location: <\/strong>London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already a dentist to the stars, Jana hopes to take his dentistry business to the masses by branching out nationally. Jana also hopes to expand his business\u2019s product range \u2013 they already offer teeth whitening products but more could be on the horizon with Lord Sugar\u2019s investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jana is also active on social media \u2013 a common theme among this year\u2019s contestants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jonny\">Jonny Heaver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Tutoring<br><strong>Location: <\/strong>Liverpool<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonny started his <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/freelance\/how-to-become-a-tutor\/\" data-type=\"knowledge\" data-id=\"1416\" >tutoring business<\/a> while still a student at university. This involved heading up a team of over 20 people \u2013 all while still studying for his own degree.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonny\u2019s tutoring business currently employs over 25 tutors, covering everything from early years tutoring to UCAS applications. But he\u2019s hoping to scale his business even further, ignoring the common trend of online tutors and creating regional teams with a personal service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jordan\">Jordan Dargan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Animation<br><strong>Location: <\/strong>Dublin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At just 22, Jordan is The Apprentice&#8217;s youngest ever candidate. Running his own animation business, Jordan has already collaborated with a popular men\u2019s jewellery brand \u2013 gaining over 3 million views on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently running his business solo, Jordan hopes his time on the show will allow him to grow his business into a talented team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jordan\u2019s work covers everything from CGI renders to mixed reality animations. Prior to starting his own business, he worked in marketing, accounts, and business development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keir\">Keir Shave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Telemarketing<br><strong>Location: <\/strong>Leeds<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People become entrepreneurs for many reasons, but Keir\u2019s was born out of necessity. After his previous employer went out of business overnight, Keir set up his own telemarketing business in just three days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was 18 months ago and the business now employs over 40 members of staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Keir\u2019s goal for winning The Apprentice is a complementary business to his existing telemarketing one. He hopes to create an online tool to help sales staff on calls. Users will be able to use the chat bot-style tool to get prompts for their sales calls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"liam\">Liam Snellin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry: <\/strong>Fashion (workwear)<br><strong>Location: <\/strong>Essex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liam worked as an electrician for ten years \u2013 which is how he knew there was a gap in the market for stylish workwear. His hunch was right, going on to win Best UK Construction Workwear Brand in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His business plan involves developing his product portfolio and investing in marketing. With 7k followers on his business\u2019s Instagram page before the show airs, maybe his fellow contestants can give him some <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-get-followers-on-instagram-expert-advice\/\" data-type=\"knowledge\" data-id=\"1433\" >tips on growing his reach<\/a>?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"max\">Max England<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Accounts<br><strong>Location:<\/strong> Surrey<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Former professional tennis player Max is hoping to capitalise on the <a href=\"https:\/\/padeluniteduk.com\/do-you-know-the-worlds-fastest-growing-sport\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">fastest growing sport<\/a> in the world: padel. Max is planning to open a chain of premium indoor padel centres for those looking for quality facilities and coaching.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a background working with major brands in <a href=\"https:\/\/www.simplybusiness.co.uk\/business-insurance\/online-retailers-insurance\/\">ecommerce<\/a>, Max is hoping his experience both online and offline will help him ace his time in the boardroom.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And he\u2019s already building a customer base on social media with his padel content:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@maxengland.padel\/video\/7464183369056783648\" data-video-id=\"7464183369056783648\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@maxengland.padel\" href=\"https:\/\/www.tiktok.com\/@maxengland.padel?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">@maxengland.padel<\/a> <p>Come and check out the largest padel centre in the UK &#8211; @rocketpadel_bristol  <a title=\"padel\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/padel?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#padel<\/a> <a title=\"padelvideos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/padelvideos?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#padelvideos<\/a> <a title=\"fitness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fitness?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#fitness<\/a> <a title=\"bristol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bristol?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#bristol<\/a> <a title=\"theapprentice\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theapprentice?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">#theapprentice<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup\" href=\"https:\/\/www.tiktok.com\/music\/Say-So-Instrumental-Version-6792987346171070465?refer=embed\" rel=\"noopener noreferrer\" target=\"_blank\">\u266c Say So (Instrumental Version) [Originally Performed by Doja Cat] &#8211; Elliot Van Coup<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"melica\">Melica Moshiri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Tech<br><strong>Location: <\/strong>West Sussex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret that AI has made big changes in the business world, which is why Melica has built her recruitment career around it. With candidates across North America, the UK, and Europe \u2013 Melica is hoping to get investment and expand her business\u2019s reach further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melica has even started her own podcast focusing on AI to share her knowledge further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melica also understands the importance of a <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-write-a-business-plan\/\" data-type=\"knowledge\" data-id=\"1199\" >business plan<\/a> when looking for <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/funding\/angel-investors-guide-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1020\" >investment<\/a>. When asked why she should win the investment, Melica said \u201cMy business is profitable, and costs are minimal. With Lord Sugar\u2019s mentorship, we can only go up and multiply the investment in as little as a year.\u201d\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mia\">Mia Collins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Food<br><strong>Location: <\/strong>London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A competitive bodybuilder, cyber security salesperson, and meal prep side hustler \u2013 Mia is a versatile entrepreneur.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having dedicated her life to exercise and nutrition, she\u2019s sharing her expertise with clients by starting a food prepping business. The business home delivers balanced meals to help people achieve their fitness goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with our research showing that food-related businesses are some of the <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/trending-business-ideas\/\" data-type=\"knowledge\" data-id=\"1344\" >fastest growing small businesses<\/a>, this could be a great investment opportunity for Lord Sugar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nadia\">Nadia Suliaman<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Beauty<br><strong>Location:<\/strong> London<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having left her day job one month before the pandemic, Nadia put all her savings into a luxury salon. Now with five locations across London, Nadia\u2019s salon has grown significantly. And with highstreet stores <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/store-closures-uk-high-street\/\" data-type=\"knowledge\" data-id=\"30317\" >closing at record rates<\/a>, Forbici is defying the trend.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now she\u2019s hoping to launch a product range as well as evolving the salons to become a one-stop-shop for all things hair and beauty. She\u2019s also looking to expand to an app where members can interact with hairdressers and barbers in a forum.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect-this-season\">What to expect this season\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While this season of The Apprentice boats contestants from a range of industries, one common theme emerges: the power of social media. Contestants are either already well-versed in the benefits of TikTok and Instagram or have expressed interest in developing in this area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure to tune in to this series of The Apprentice on BBC One to see who becomes this year\u2019s winner.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">More small business inspiration<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/small-business-ideas\/\" data-type=\"knowledge\" data-id=\"24127\" >Small business ideas \u2013 best businesses to start yourself<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\" >How to advertise your business \u2013 the ultimate marketing guide<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-start-a-business\/\" data-type=\"knowledge\" data-id=\"1444\" >How to start a business in 9 steps<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-tax\/side-hustle-tax\/\" data-type=\"knowledge\" data-id=\"1401\" >How does side hustle tax work?<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\" >business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We take a look at the career history of each of this season\u2019s contestants.<\/p>\n","protected":false},"author":56,"featured_media":31959,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[110],"hidden-category":[],"coauthors":[24],"class_list":["post-31939","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Apprentice candidates for 2025: career profiles - Simply Business UK<\/title>\n<meta name=\"description\" content=\"Meet The Apprentice candidates for 2025 as we take a look at their career history and business experience. Keep reading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet The Apprentice candidates for 2025\" \/>\n<meta property=\"og:description\" content=\"We take a look at the career history of each of this season\u2019s contestants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T13:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"815\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Apprentice candidates for 2025: career profiles\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Rosanna Parrish\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Rosanna Parrish\",\"description\":\"Rosanna Parrish is a Copywriter at Simply Business specialising in side hustles \u2013 as well as all things freelance, social media, and ecommerce. She\u2019s been writing professionally for nine years. Starting her career in health insurance, she also worked in education marketing before returning to the insurance world. <a href=\\\"https:\/\/www.linkedin.com\/in\/rosannaparrish\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Connect with Rosanna on LinkedIn.<\/a>\"},\"headline\":\"The Apprentice candidates for 2025: career profiles\",\"datePublished\":\"2025-01-29T15:12:54+00:00\",\"dateModified\":\"2025-05-22T13:03:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\"},\"wordCount\":2073,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg\",\"articleSection\":[\"Small business news\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\",\"name\":\"The Apprentice candidates for 2025: career profiles - Simply Business UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg\",\"datePublished\":\"2025-01-29T15:12:54+00:00\",\"dateModified\":\"2025-05-22T13:03:47+00:00\",\"description\":\"Meet The Apprentice candidates for 2025 as we take a look at their career history and business experience. Keep reading.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg\",\"width\":815,\"height\":543,\"caption\":\"Joe Ravi\/stock.adobe.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.simplybusiness.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge\",\"item\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/%category%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Apprentice candidates for 2025: career profiles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#website\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/\",\"name\":\"Simply Business UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.simplybusiness.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#\/schema\/person\/494a4f31bfd8c51bd5d355136a989e8c\",\"name\":\"Rosanna Parrish\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp9df6147f02078f0218660330fdfbacf3\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp\",\"caption\":\"Rosanna Parrish\"}},{\"@type\":\"PostalAddress\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#local-main-place-address\",\"streetAddress\":\"Hylo, 105 Bunhill Row\",\"addressLocality\":\"London\",\"postalCode\":\"EC1Y 8LZ\",\"addressCountry\":\"GB\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#local-main-organization-logo\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png\",\"width\":533,\"height\":187,\"caption\":\"Simply Business UK\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"London\" \/>\n<meta name=\"geo.region\" content=\"United Kingdom (UK)\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Apprentice candidates for 2025: career profiles - Simply Business UK","description":"Meet The Apprentice candidates for 2025 as we take a look at their career history and business experience. Keep reading.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","og_locale":"en_GB","og_type":"article","og_title":"Meet The Apprentice candidates for 2025","og_description":"We take a look at the career history of each of this season\u2019s contestants.","og_url":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","og_site_name":"Simply Business UK","article_publisher":"https:\/\/www.facebook.com\/simplybusiness","article_modified_time":"2025-05-22T13:03:47+00:00","og_image":[{"width":815,"height":543,"url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"The Apprentice candidates for 2025: career profiles","twitter_site":"@simplybusiness","twitter_misc":{"Est. reading time":"10 minutes","Written by":"Rosanna Parrish"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#article","isPartOf":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/"},"author":{"@type":"Person","name":"Rosanna Parrish","description":"Rosanna Parrish is a Copywriter at Simply Business specialising in side hustles \u2013 as well as all things freelance, social media, and ecommerce. She\u2019s been writing professionally for nine years. Starting her career in health insurance, she also worked in education marketing before returning to the insurance world. <a href=\"https:\/\/www.linkedin.com\/in\/rosannaparrish\/\" target=\"_blank\" rel=\"noopener\">Connect with Rosanna on LinkedIn.<\/a>"},"headline":"The Apprentice candidates for 2025: career profiles","datePublished":"2025-01-29T15:12:54+00:00","dateModified":"2025-05-22T13:03:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/"},"wordCount":2073,"commentCount":0,"publisher":{"@id":"https:\/\/www.simplybusiness.co.uk\/#organization"},"image":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg","articleSection":["Small business news"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","url":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","name":"The Apprentice candidates for 2025: career profiles - Simply Business UK","isPartOf":{"@id":"https:\/\/www.simplybusiness.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg","datePublished":"2025-01-29T15:12:54+00:00","dateModified":"2025-05-22T13:03:47+00:00","description":"Meet The Apprentice candidates for 2025 as we take a look at their career history and business experience. Keep reading.","breadcrumb":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#primaryimage","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg","width":815,"height":543,"caption":"Joe Ravi\/stock.adobe.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.simplybusiness.co.uk\/"},{"@type":"ListItem","position":2,"name":"Knowledge","item":"https:\/\/www.simplybusiness.co.uk\/knowledge\/%category%\/"},{"@type":"ListItem","position":3,"name":"The Apprentice candidates for 2025: career profiles"}]},{"@type":"WebSite","@id":"https:\/\/www.simplybusiness.co.uk\/#website","url":"https:\/\/www.simplybusiness.co.uk\/","name":"Simply Business UK","description":"","publisher":{"@id":"https:\/\/www.simplybusiness.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.simplybusiness.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.simplybusiness.co.uk\/#\/schema\/person\/494a4f31bfd8c51bd5d355136a989e8c","name":"Rosanna Parrish","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp9df6147f02078f0218660330fdfbacf3","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp","caption":"Rosanna Parrish"}},{"@type":"PostalAddress","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#local-main-place-address","streetAddress":"Hylo, 105 Bunhill Row","addressLocality":"London","postalCode":"EC1Y 8LZ","addressCountry":"GB"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/#local-main-organization-logo","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png","width":533,"height":187,"caption":"Simply Business UK"}]},"geo.placename":"London","geo.region":"United Kingdom (UK)"},"parsely":{"version":"1.1.0","canonical_url":"http:\/\/simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"The Apprentice candidates for 2025: career profiles","url":"http:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-apprentice-candidates-2025\/"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/01\/the-apprentice-candidates.jpg"},"articleSection":"Small business news","author":[{"@type":"Person","name":"Rosanna Parrish"}],"creator":["Rosanna Parrish"],"publisher":{"@type":"Organization","name":"Simply Business UK","logo":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/04\/icon-512x512-1.png"},"keywords":[],"dateCreated":"2025-01-29T15:12:54Z","datePublished":"2025-01-29T15:12:54Z","dateModified":"2025-05-22T13:03:47Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"The Apprentice candidates for 2025: career profiles\",\"url\":\"http:\\\/\\\/www.simplybusiness.co.uk\\\/knowledge\\\/business-news\\\/the-apprentice-candidates-2025\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.simplybusiness.co.uk\\\/knowledge\\\/business-news\\\/the-apprentice-candidates-2025\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/the-apprentice-candidates.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/the-apprentice-candidates.jpg\"},\"articleSection\":\"Small business news\",\"author\":[{\"@type\":\"Person\",\"name\":\"Rosanna Parrish\"}],\"creator\":[\"Rosanna Parrish\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Simply Business UK\",\"logo\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/icon-512x512-1.png\"},\"keywords\":[],\"dateCreated\":\"2025-01-29T15:12:54Z\",\"datePublished\":\"2025-01-29T15:12:54Z\",\"dateModified\":\"2025-05-22T13:03:47Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/simplybusiness.co.uk\/p.js"},"_links":{"self":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/31939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/comments?post=31939"}],"version-history":[{"count":7,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/31939\/revisions"}],"predecessor-version":[{"id":36648,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/31939\/revisions\/36648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/media\/31959"}],"wp:attachment":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/media?parent=31939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/categories?post=31939"},{"taxonomy":"hidden-category","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/hidden-category?post=31939"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/coauthors?post=31939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}