{"id":24461,"date":"2024-08-15T15:53:11","date_gmt":"2024-08-15T15:53:11","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/?page_id=24461"},"modified":"2025-12-16T10:58:10","modified_gmt":"2025-12-16T10:58:10","slug":"simply-the-best-tv-launch","status":"publish","type":"page","link":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/simply-the-best-tv-launch\/","title":{"rendered":"SME Insurer Simply Business explodes onto UK screens to help small businesses feel \u2018The Best&#8217;"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-no-margin hero-bg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"padding-top:var(--wp--preset--spacing--150);padding-bottom:var(--wp--preset--spacing--150);background-image:url(&apos;https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business-uk\/assets\/images\/faq-bg.png&apos;);background-size:cover;\">\n<h1 class=\"wp-block-heading has-text-align-center has-azure-700-color has-text-color has-link-color has-max-huge-font-size wp-elements-db371883ae7427d5356c65ca5eec48b6\" id=\"h-sme-insurer-simply-business-explodes-onto-uk-screens-to-help-small-businesses-feel-the-best\">SME Insurer Simply Business explodes onto UK screens to help small businesses feel \u2018The Best&#8217;<\/h1>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">The brand&#8217;s new TV ad \u2013 featuring a memorable play on the Simply Business brand name and Tina Turner classic \u2018The Best\u2019 \u2013 will kick off with a high-profile ad break on Sky Sports during the Premier League\u2019s opening game<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Also playing out across video on demand (VOD), social media and other online channels, the ad aims to capture the relieved feeling of knowing your business and livelihood is protected&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\">To coincide with the launch of the new ad \u2013 and to help SMEs feel their best \u2013 Simply Business returns for the fifth year with its annual \u00a325,000 Business Boost grant<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The new ad was created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UK, 16 August 2024<\/strong> &#8211; <a href=\"https:\/\/www.simplybusiness.co.uk\/\">Simply Business<\/a>, one of the UK\u2019s biggest providers of small business insurance, today launches its <a href=\"https:\/\/www.simplybusiness.co.uk\/small-businesses-deserve-our-best\/\">brand new \u2018Simply The Best\u2019 TV ad<\/a> \u2013 a memorable play on Tina Turner\u2019s 1980s hit \u2018The Best\u2019, which captures the feeling of knowing your business is protected.<br><br>Putting a humorous spin on the well-known chorus, <em>\u201cSimply the best!\u201d<\/em> becomes<em> \u201cSimply Business!\u201d <\/em>amongst<em> <\/em>other lyric changes \u2013 creating a catchy song that the brand hopes will help small business owners remember where to turn for business insurance should they need support in finding cover.<br><br>Created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink, the new creative builds on Simply Business\u2019 positive tone from previous campaigns, and continues to bring an energy to a category which can sometimes feel intimidating to small business owners.<br><br>Building on the digital broker\u2019s previous \u2018<a href=\"https:\/\/get.simplybusiness.co.uk\/you-name-it-we-insure-it\/\">You Name It. We Insure it<\/a>\u2019 campaign, the new creative represents an exciting new milestone for Simply Business, as the company look to help even more small businesses across the UK find the insurance that\u2019s right for them.<br><br><strong>Bea Montoya, Chief Operating Officer at Simply Business UK said <\/strong>\u201cWe believe small business owners deserve the best in every respect \u2013 from their insurance experiences, to the economic conditions to thrive \u2013 and everything in between. Accounting for 99% of all British businesses, we all win when we set SMEs up for success.<br><br>\u201cOur latest ad is all about showcasing that great feeling of knowing your livelihood is protected, while bringing a smile to faces along the way. We\u2019re proud to offer simplicity, choice, and value to our customers, and doing our best for SMEs is at the heart of everything we do. We\u2019re delighted, alongside our new \u2018Simply The Best\u2019 TV ad, to once again be launching our annual \u00a325,000 Business Boost grant \u2013 a game-changing cash injection which we have seen have a profound impact on our previous winners.\u201d<br><br>Launching on 16 August, the <em>\u2018Simply The Best\u2019<\/em> campaign will run across national TV, VOD, and online \u2013 led by Simply Business media partners MI Media and Brainlabs. It will kick off with a high-profile ad break on Sky Sports during the Premier League\u2019s opening game and feature around key Paralympic Games coverage.<br><br>The campaign launch coincides with applications opening for Simply Business\u2019 annual <a data-type=\"page\" data-id=\"354\" href=\"https:\/\/www.simplybusiness.co.uk\/business-boost\/\">Business Boost <\/a>competition, which offers one lucky winner a \u00a325,000 cash grant to help them fuel big dreams for their small business.<br><br>Simply Business has given away over \u00a385,000 to small business winners over the past four years. Small businesses can keep updated on when 2024 entries can be submitted on the Simply Business website. Entries are open until 15th October this year and the winner will be selected by an expert panel of judges.<br><br><strong>George Bartlett<em>, <\/em>Truant Associate Creative Director said:<\/strong> <em>\u201cSimply The Best is one of the most memorable songs of all time &#8211; so a no brainer really. Simply The Best. Simply Biz-ness. Word of mouth is so powerful as a force for recommendations and trust for small and mid-size businesses, so we really wanted to tap into that. Our sincerest apologies for getting it stuck in everyone\u2019s heads\u2026 but that was the idea.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&#8211;  <strong>ENDS  &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notes to editors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Simply Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__http:\/simplybusiness.co.uk__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CgxPfLGQ$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply Business<\/a>\u202fis one of the UK\u2019s biggest business insurance providers, specialising in public liability insurance for small and midsize enterprises. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,200 people across offices in London and Northampton, UK; and in Boston, Massachusetts; and Atlanta, Georgia, in the U.S. Owing to the insurance provider\u2019s internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types \u2013 ranging from plumbers to accountants to dog walkers.\u202fIts UK brand campaign \u2013 \u2018<a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__https:\/www.simplybusiness.co.uk\/campaign\/small-businesses-deserve-our-best\/__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CxklTDMU$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply The Best<\/a>\u2019 \u2013 aims to help UK small businesses feel \u2018the best\u2019 about their business insurance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Truant London<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.truantlondon.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Truant London<\/a> is an agency for Attention Seekers. A creatively driven business with one goal: to make the most talked about advertising in the world, by any means necessary. Founder-run and wholly independent, its \u2018<em>progress through rebellion\u2019<\/em> philosophy is found in the work it delivers for clients and in the way it runs its business. It\u2019s also part of the reason Truant was awarded a \u2018<a href=\"https:\/\/www.campaignlive.co.uk\/article\/campaign-best-places-work-2021-top-5-small-companies\/1715165\" rel=\"noopener noreferrer\" target=\"_blank\">Best Place to Work 2021<\/a>\u2019 award by ad land bible, Campaign Magazine. Formed in 2011, current clients include: Pepsi Co, Rockstar Energy Drinks, Pizza Express, Royal Caribbean International, Borneo Orangutan Survival Foundation and Material Focus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>About MI Media<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2008, MI Media is an independent media agency, providing media strategy, planning and buying to accelerate growth for challenger brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MI Media applies Marketing Insight, Media Innovation and Management Intelligence to deliver immediate impact and sustainable growth. It has managed over \u00a350m in billings across over 3,000 campaigns and is proud to be one of the few independent media agencies to have won two IPA Effectiveness awards in the past five years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Brainlabs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brainlabs was founded in 2012 by Daniel Gilbert when the former Googler spotted an opportunity to build an agency made up of engineers, statisticians and data scientists. Over the last twelve years, Brainlabs has supercharged its growth from one to over 1000 Brainlabbers, acquired and integrated nine agencies and expanded its international footprint beyond its London HQ. Brainlabs has seen exponential growth in recent years, and with its high-performance approach to media, has transformed from a UK PPC agency into one of the fastest growing global agencies in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SME Insurer Simply Business explodes onto UK screens to help small businesses feel \u2018The Best&#8217; UK, 16 August 2024 &#8211; Simply Business, one of the UK\u2019s biggest providers of small business insurance, today launches its brand new \u2018Simply The Best\u2019 TV ad \u2013 a memorable play on Tina Turner\u2019s 1980s hit \u2018The Best\u2019, which captures [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":28057,"parent":131,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_faq_schema":"","sb_phone":"","sb_header_url_text":"","sb_secondary_logo":0,"sb_secondary_logo_url":"","sb_show_primary_cta":true,"sb_primary_cta_text":"","sb_primary_cta_url":"","sb_show_secondary_cta":true,"sb_secondary_cta_text":"","sb_secondary_cta_url":"","sb_show_contact_cta":true,"sb_contact_cta_id":"","sb_primary_cta_id":"","sb_secondary_cta_id":"","sb_no_sticky_header":false,"sb_show_last_updated_date":"","sb_enable_replacement_text":false,"sb_replacement_h1":"","_sb_hreflang_stale":false,"footnotes":""},"hidden-category":[],"import-page-type":[],"coauthors":[390],"class_list":["post-24461","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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