{"id":230,"date":"2021-09-21T14:42:00","date_gmt":"2021-09-21T14:42:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/surge-in-home-baking-businesses\/"},"modified":"2025-12-16T11:59:42","modified_gmt":"2025-12-16T11:59:42","slug":"surge-in-home-baking-businesses","status":"publish","type":"page","link":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/surge-in-home-baking-businesses\/","title":{"rendered":"The success of Great British Bake Off sees a surge in home baking businesses"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-no-margin hero-bg has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(180deg,rgb(255,255,255) 0%,rgb(243,243,243) 100%);padding-top:var(--wp--preset--spacing--150);padding-bottom:var(--wp--preset--spacing--150);background-image:url(&apos;https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business-uk\/assets\/images\/faq-bg.png&apos;);background-size:cover;\">\n<h1 class=\"wp-block-heading has-text-align-center has-azure-700-color has-text-color has-link-color has-max-huge-font-size wp-elements-ed5a12923bdee8a494d11acf3255edf1\">The success of Great British Bake Off sees a surge in home baking businesses<\/h1>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The success of Great British Bake Off sees a surge in home baking businesses<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">New data published by small business insurer Simply Business revealed a 157% rise in home baking policies from 2019 to 2020<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The largest rise was in the South West, which saw a 222% increase in home baking policies taken out<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The number of home baking policies also rose significantly in the Midlands (200%), East Anglia (166%) and South Central England (157%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With The Great British Bake Off returning to screens tomorrow, small business insurer Simply Business has revealed a surge in the number of home baking businesses across the UK in the last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analysis of new insurance policies taken out between 2019 and 2020 shows home baking businesses are showing no signs of crumbling, with the number consistently rising year-on-year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While an average of 9.2 million people tuned in to watch each episode of GBBO last year, the UK saw an 157% rise in the number of home baking businesses across the nation, as more Brits are turning their baking passions into a business.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Trade<\/th><th class=\"has-text-align-left\" data-align=\"left\">2019<\/th><th class=\"has-text-align-left\" data-align=\"left\">YoY increase<\/th><th class=\"has-text-align-left\" data-align=\"left\">2020<\/th><th class=\"has-text-align-left\" data-align=\"left\">YoY increase<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Home baking policies<\/td><td class=\"has-text-align-left\" data-align=\"left\">1010<\/td><td class=\"has-text-align-left\" data-align=\"left\">37%<\/td><td class=\"has-text-align-left\" data-align=\"left\">2598<\/td><td class=\"has-text-align-left\" data-align=\"left\">157%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest growing region in the last year was the South West, with a 222% increase between 2019 and 2020. The South West was closely followed by the Midlands (200%), East Anglia (166%), and South Central England (157%). Yet even the capital as the slowest-growing region, saw the number of home baking businesses almost double.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alan Thomas, CEO at Simply Business, commented:<\/strong>&nbsp;<em>&#8220;The Great British Bake Off is a mainstay of UK television and has already inspired thousands of bakers across the nation to rise up and start their own independent business. In every region we\u2019re seeing a year-on-year increase in the number of home baking businesses who are turning their passion into a business. In fact, it has been the fastest-growing trade throughout the pandemic, building on a 157% rise between 2019 and 2020.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Small businesses are vital to the recovery of the UK economy, so the fact that so many aspiring cake makers are making the leap is extremely encouraging. Business insurance is a must for businesses who want to protect themselves and their treasured customers. For all the new businesses out there, we want you to know that Simply Business has your back.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">-Ends-<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notes to editors:<br>Data extracted September 2021 of Simply Business home baking policies from 2018-2020.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Home Baking<\/th><th class=\"has-text-align-left\" data-align=\"left\">2019<\/th><th class=\"has-text-align-left\" data-align=\"left\">2019<\/th><th class=\"has-text-align-left\" data-align=\"left\">2020<\/th><th class=\"has-text-align-left\" data-align=\"left\">2020<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Region<\/td><td class=\"has-text-align-left\" data-align=\"left\">Policies<\/td><td class=\"has-text-align-left\" data-align=\"left\">YoY increase<\/td><td class=\"has-text-align-left\" data-align=\"left\">Policies<\/td><td class=\"has-text-align-left\" data-align=\"left\">YoY increase<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">South West England<\/td><td class=\"has-text-align-left\" data-align=\"left\">79<\/td><td class=\"has-text-align-left\" data-align=\"left\">36%<\/td><td class=\"has-text-align-left\" data-align=\"left\">254<\/td><td class=\"has-text-align-left\" data-align=\"left\">222%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">The Midlands<\/td><td class=\"has-text-align-left\" data-align=\"left\">120<\/td><td class=\"has-text-align-left\" data-align=\"left\">22%<\/td><td class=\"has-text-align-left\" data-align=\"left\">360<\/td><td class=\"has-text-align-left\" data-align=\"left\">200%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">East Anglia<\/td><td class=\"has-text-align-left\" data-align=\"left\">134<\/td><td class=\"has-text-align-left\" data-align=\"left\">33%<\/td><td class=\"has-text-align-left\" data-align=\"left\">357<\/td><td class=\"has-text-align-left\" data-align=\"left\">166%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">South Central England<\/td><td class=\"has-text-align-left\" data-align=\"left\">90<\/td><td class=\"has-text-align-left\" data-align=\"left\">23%<\/td><td class=\"has-text-align-left\" data-align=\"left\">231<\/td><td class=\"has-text-align-left\" data-align=\"left\">157%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">North West England<\/td><td class=\"has-text-align-left\" data-align=\"left\">142<\/td><td class=\"has-text-align-left\" data-align=\"left\">31%<\/td><td class=\"has-text-align-left\" data-align=\"left\">363<\/td><td class=\"has-text-align-left\" data-align=\"left\">156%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">North East England<\/td><td class=\"has-text-align-left\" data-align=\"left\">158<\/td><td class=\"has-text-align-left\" data-align=\"left\">88%<\/td><td class=\"has-text-align-left\" data-align=\"left\">378<\/td><td class=\"has-text-align-left\" data-align=\"left\">139%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">South East England<\/td><td class=\"has-text-align-left\" data-align=\"left\">84<\/td><td class=\"has-text-align-left\" data-align=\"left\">9%<\/td><td class=\"has-text-align-left\" data-align=\"left\">198<\/td><td class=\"has-text-align-left\" data-align=\"left\">136%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Wales<\/td><td class=\"has-text-align-left\" data-align=\"left\">56<\/td><td class=\"has-text-align-left\" data-align=\"left\">81%<\/td><td class=\"has-text-align-left\" data-align=\"left\">127<\/td><td class=\"has-text-align-left\" data-align=\"left\">127%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Scotland<\/td><td class=\"has-text-align-left\" data-align=\"left\">79<\/td><td class=\"has-text-align-left\" data-align=\"left\">76%<\/td><td class=\"has-text-align-left\" data-align=\"left\">179<\/td><td class=\"has-text-align-left\" data-align=\"left\">127%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">London<\/td><td class=\"has-text-align-left\" data-align=\"left\">55<\/td><td class=\"has-text-align-left\" data-align=\"left\">8%<\/td><td class=\"has-text-align-left\" data-align=\"left\">112<\/td><td class=\"has-text-align-left\" data-align=\"left\">104%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Northern Ireland<\/td><td class=\"has-text-align-left\" data-align=\"left\">10<\/td><td class=\"has-text-align-left\" data-align=\"left\">-9%<\/td><td class=\"has-text-align-left\" data-align=\"left\">36<\/td><td class=\"has-text-align-left\" data-align=\"left\">260%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Islands<\/td><td class=\"has-text-align-left\" data-align=\"left\">3<\/td><td class=\"has-text-align-left\" data-align=\"left\">200%<\/td><td class=\"has-text-align-left\" data-align=\"left\">6<\/td><td class=\"has-text-align-left\" data-align=\"left\">100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">For further information, please contact:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frank PR<br><a href=\"mailto:SimplyBusiness@welcometofrank.com\" target=\"_blank\" rel=\"noreferrer noopener\">SimplyBusiness@welcometofrank.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-block-block\">About Simply Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__http:\/simplybusiness.co.uk__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CgxPfLGQ$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply Business<\/a>\u202fis one of the UK\u2019s biggest business insurance providers, specialising in public liability insurance for small and midsize enterprises. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,200 people across offices in London and Northampton, UK; and in Boston, Massachusetts; and Atlanta, Georgia, in the U.S. Owing to the insurance provider\u2019s internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types \u2013 ranging from plumbers to accountants to dog walkers.\u202fIts UK brand campaign \u2013 \u2018<a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__https:\/www.simplybusiness.co.uk\/campaign\/small-businesses-deserve-our-best\/__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CxklTDMU$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply The Best<\/a>\u2019 \u2013 aims to help UK small businesses feel \u2018the best\u2019 about their business insurance.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-800-color has-cyan-100-background-color has-text-color has-background has-link-color wp-elements-101cbde2ee0c57c7d6d0d48cbb8134b8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-text-align-center wp-block-paragraph\">We create this content for general information purposes and it should not be taken as advice. 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sees a surge in home baking businesses With The Great British Bake Off returning to screens tomorrow, small business insurer Simply Business has revealed a surge in the number of home baking businesses across 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