{"id":215,"date":"2018-09-24T14:42:00","date_gmt":"2018-09-24T14:42:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/simply-business-launch-you-name-it-we-insure-it-campaign-for-2018\/"},"modified":"2025-12-17T15:15:17","modified_gmt":"2025-12-17T15:15:17","slug":"simply-business-launch-you-name-it-we-insure-it-campaign-for-2018","status":"publish","type":"page","link":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/simply-business-launch-you-name-it-we-insure-it-campaign-for-2018\/","title":{"rendered":"Simply Business launch ‘You name it, we insure it’ campaign, starring the best names in business"},"content":{"rendered":"\n
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Simply Business launch ‘You name it, we insure it’ campaign, starring the best names in business<\/h1>\n<\/div>\n\n\n\n

London, 24 September 2018<\/strong> \u2013 Simply Business has announced the launch of its latest campaign, celebrating the unique creativity of British small businesses.<\/p>\n\n\n\n

The ‘You name it, we insure it…’<\/em> campaign features real businesses and Simply Business Customers from around the UK with amusing, memorable names \u2013 often incorporating puns on well-known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business\u2019 insurance products \u2013 giving the individual small businesses some free publicity in the process.<\/p>\n\n\n\n

The campaign features vehicle valeting service \u2013 Spandau Valet; hairdresser \u2013 Barber Streisand; florists \u2013 Floral and Hardy; bathroom tile fitter \u2013 Bonny Tiler; and removals firm \u2013 He-Van (Movers of the Universe).<\/p>\n\n\n\n

Building on last year\u2019s campaign, ‘You name it, we insure it…’<\/em> is bigger in 2018, with more small businesses being placed front and centre, and additional amplification via VOD channels, Instagram Stories, Facebook Display, and OOH Transport media.<\/p>\n\n\n\n

The digital media has been planned and executed by Simply Business\u2019 long-term partner Brainlabs. Offline media buying has been managed in house by the agency\u2019s Truant Media arm, headed by Darran Snatchfold, and includes a partnership with co-working space WeWork.<\/p>\n\n\n\n

See the ad on YouTube<\/a><\/p>\n\n\n\n

Mike Garvey, Head of Brand and Communications, Simply Business comments:<\/strong><\/p>\n\n\n\n

\u201cOur \u2018You name it, we insure it\u2019 creative idea chimes perfectly with our proposition and our brand. It\u2019s fun, authentic and celebrates our customers with pride \u2013 all whilst showcasing the breadth of our insurance expertise. Truant have helped us bring this to life brilliantly, working seamlessly with BrainLabs to create an ambitious, digital campaign which we\u2019re confident will prove a great help in our push for growth.\u201d<\/p>\n\n\n\n

Chris Jefford, Founder & MD of Truant says:<\/strong><\/p>\n\n\n\n

“Simply Business is a brilliant business and we’re delighted with the latest campaign work, where we got to meet and talk to some truly inspiring small business owners from around the country. Our Truant Media arm has put together an outstanding media plan for them, including a partnership with co-working space WeWork. We’re looking forward to seeing some bumper numbers from the campaign.\u201d<\/p>\n\n\n\n

About Truant<\/strong><\/p>\n\n\n\n

Formed in 2012, re-established in 2018, Truant is a creative communications business based in Shoreditch, with a focus on helping clients adopt a spirit of disobedience in the way that they approach their communications.<\/p>\n\n\n\n

Current clients include Simply Business, Royal Caribbean International, Powwownow, and GLH Hotels.<\/p>\n\n\n\n

About Simply Business<\/h2>\n\n\n\n

Simply Business<\/a>\u202fis one of the UK\u2019s biggest business insurance providers, specialising in public liability insurance for small and midsize enterprises. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.<\/p>\n\n\n\n

Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,200 people across offices in London and Northampton, UK; and in Boston, Massachusetts; and Atlanta, Georgia, in the U.S. Owing to the insurance provider\u2019s internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types \u2013 ranging from plumbers to accountants to dog walkers.\u202fIts UK brand campaign \u2013 \u2018Simply The Best<\/a>\u2019 \u2013 aims to help UK small businesses feel \u2018the best\u2019 about their business insurance.<\/p>\n\n\n\n

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