{"id":210,"date":"2023-12-08T14:42:00","date_gmt":"2023-12-08T14:42:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/santa-shortage-2023\/"},"modified":"2025-12-16T11:34:29","modified_gmt":"2025-12-16T11:34:29","slug":"santa-shortage-2023","status":"publish","type":"page","link":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/santa-shortage-2023\/","title":{"rendered":"Is Santa Claus coming to town? Number of professional Father Christmases drops by by 33%"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-no-margin hero-bg has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(180deg,rgb(255,255,255) 0%,rgb(243,243,243) 100%);padding-top:var(--wp--preset--spacing--150);padding-bottom:var(--wp--preset--spacing--150);background-image:url(&apos;https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business-uk\/assets\/images\/faq-bg.png&apos;);background-size:cover;\">\n<h1 class=\"wp-block-heading has-text-align-center has-azure-700-color has-text-color has-link-color has-max-huge-font-size wp-elements-6a81834d94855aead57a8cb7930a5454\">Is Santa Claus coming to town? Number of professional Father Christmases drops by by 33%<\/h1>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is Santa Claus coming to town? Number of professional Father Christmases drops by by 33%<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">New analysis reveals an astonishing decline in professional Santa Clauses<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Christmas tree sellers have more than halved in number since 2019 &#8211; a truly fir-midable drop<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Simply Business provides insurance including public liability cover for professional Santa Clauses<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Purchasers are required to confirm whether they are &#8216;the real Father Christmas&#8217; when requesting a quote<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Simply Business, one of the UK\u2019s largest providers of insurance for small businesses, analysed over nearly a million customers policies to find that the number of professional Father Christmases has dropped by 33% since last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, in another blow to festive cheer, the number of Christmas tree sellers has experienced a shocking 54% decline since 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analysis marks a new low for the sectors and leaves serious questions to be answered &#8211; namely, is Santa Claus coming to town?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is this Santa\u2019s last Christmas?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the sharp decline in the number of Father Christmases comes an equal rise in demand for the remaining few.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Steve Townsend, professional Father Christmas in Surrey said<\/strong>&nbsp;<em>\u201cWith there being so few Santas out there, I\u2019m inundated with bookings &#8211; but I am also having to travel greater distances, which means mounting petrol bills. Sadly I can only use the sleigh one night per year!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI know that being Santa Claus is snow joke, and I\u2019m happy to go the extra mile for my customers. Some companies are cutting costs by employing teenagers in a cheap costume with a false beard &#8211; those guys will definitely end up on the naughty list.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jayne Darling from Get Happy Entertainment in Nottingham said<\/strong>&nbsp;<em>\u201cWe have been fully booked for Santa Clauses since January this year and are already booked out in December 2024, but we just don\u2019t have enough St Nicks on our books to fill the spots &#8211; it\u2019s a real shame!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe\u2019ve found recruiting professional Father Christmases since the pandemic has been very difficult. We are also now seeing increased demand for other Christmas characters such as elves and the Grinch.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Allan Evans, Steel Works Santa based in South Wales said<\/strong>&nbsp;<em>\u201cWe are doing really well at the moment. We started taking bookings in February this year which was a bit crazy and we are now 4 weeks into a fully booked season. It seems to me that people are looking for more festive activities as part of the recovery from the COVID times. Everything I earn, I donate to charity. Last year we raised just over \u00a310,000 and are hoping to do better this year.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Decline in Christmas tree sellers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The number of Christmas tree sellers has declined by 54% since 2019. As consumers cut back spending amidst a cost-of-living crisis, demand for luxury items &#8211; including fresh cut trees &#8211; is hit left, right and Santa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>David Cunningham, Manager at F.C. Christmas Trees in Birmingham, said<\/strong>&nbsp;<em>\u201cThis festive season is obviously crucial to us &#8211; we don\u2019t sell many Christmas trees in June! Having said that, we don\u2019t take a \u2018pile them high, sell them cheap\u2019 attitude when it comes to our trees. We see large retailers offer customers ridiculously cheap prices, but we know that what we offer is far more special &#8211; complete value for money.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cPicking a Christmas Tree is a jolly occasion for families, and I am delighted that I get to share the experience with my customers. Many of our customers keep coming back for years, and we are always happy to see them. Without them, we do not exist.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insuring &#8216;the real Father Christmas&#8217;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Though Christmas lore dictates that, through the magic of Christmas, Santa does not encounter any mishaps, professional Santa Clauses need a little more safeguarding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply Business provides insurance for professional Father Christmases up and down the country for the festive season. Policies can include the likes of public liability insurance, which can protect businesses in the event they cause injury to the public or property damage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to receive a quote for insurance, Santas are required to answer a list of questions including, \u201cAre you The Real Father Christmas\u201d, \u201cDo you wear a traditional red suit?\u201d and \u201cWhat is your favourite Christmas carol?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alan Thomas, UK CEO at Simply Business, said<\/strong>&nbsp;<em>\u201cThe decline in professional Santas and a fir-midable drop in Christmas tree sellers is a real Claus for concern. These small businesses bring so much magic to their communities during the festive season, and we know that small businesses are the backbone of the UK economy.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis Christmas, we would encourage people to visit their local businesses \u2013 if we vow to support small businesses, then the positive effect will snowball in our communities, and there will be no question about whether Santa Claus is coming to town.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2013 ENDS \u2013<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notes to Editors<\/strong>&nbsp;Figures based on analysis of over nearly a million customers insurance policies taken out between 2019 &#8211; 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media enquiries:<\/strong>\u00a0For any media enquiries please contact\u00a0<a href=\"mailto:press@simplybusiness.co.uk\">press@simplybusiness.co.uk<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-block-block\">About Simply Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__http:\/simplybusiness.co.uk__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CgxPfLGQ$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply Business<\/a>\u202fis one of the UK\u2019s biggest business insurance providers, specialising in public liability insurance for small and midsize enterprises. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,200 people across offices in London and Northampton, UK; and in Boston, Massachusetts; and Atlanta, Georgia, in the U.S. Owing to the insurance provider\u2019s internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types \u2013 ranging from plumbers to accountants to dog walkers.\u202fIts UK brand campaign \u2013 \u2018<a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__https:\/www.simplybusiness.co.uk\/campaign\/small-businesses-deserve-our-best\/__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CxklTDMU$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply The Best<\/a>\u2019 \u2013 aims to help UK small businesses feel \u2018the best\u2019 about their business insurance.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-800-color has-cyan-100-background-color has-text-color has-background has-link-color wp-elements-101cbde2ee0c57c7d6d0d48cbb8134b8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-text-align-center wp-block-paragraph\">We create this content for general information purposes and it should not be taken as advice. 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Number of professional Father Christmases drops by by 33% Is Santa Claus coming to town? Number of professional Father Christmases drops by by 33% Simply Business, one of the UK\u2019s largest providers of insurance for small businesses, analysed over nearly a million customers policies to find that the number [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":28050,"parent":131,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_faq_schema":"","sb_phone":"","sb_header_url_text":"","sb_secondary_logo":0,"sb_secondary_logo_url":"","sb_show_primary_cta":true,"sb_primary_cta_text":"","sb_primary_cta_url":"","sb_show_secondary_cta":true,"sb_secondary_cta_text":"","sb_secondary_cta_url":"","sb_show_contact_cta":true,"sb_contact_cta_id":"","sb_primary_cta_id":"","sb_secondary_cta_id":"","sb_no_sticky_header":false,"sb_show_last_updated_date":"","sb_enable_replacement_text":false,"sb_replacement_h1":"","_sb_hreflang_stale":false,"footnotes":""},"hidden-category":[],"import-page-type":[],"coauthors":[50],"class_list":["post-210","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Number of professional Father Christmases drops by by 33% - Simply Business UK<\/title>\n<meta name=\"description\" content=\"New analysis reveals a 33% decline in professional Santa Clauses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/santa-shortage-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Santa Claus coming to town? 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