{"id":1518,"date":"2023-10-10T00:00:00","date_gmt":"2023-10-10T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/technology-for-small-businesses\/seo-companies-for-small-business-growth\/"},"modified":"2025-05-22T13:13:02","modified_gmt":"2025-05-22T13:13:02","slug":"seo-companies-for-small-business-growth","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/seo-companies-for-small-business-growth\/","title":{"rendered":"SEO companies for small business growth \u2013 how to find the right agency"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Working with a small business SEO company gives you the chance to get your business noticed online and grow your business. SEO agencies can be expensive though, so how do you make sure you\u2019re choosing the right one for your business and your budget? <\/p>\n\n<p class=\"wp-block-paragraph\">From cleaners and craft sellers to plumbers and photographers, search engine optimisation (SEO) forms an important part of any business\u2019s digital marketing strategy. It\u2019s what gets your business seen by people searching the internet and even browsing Google maps. <\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re not sure what SEO is, then we\u2019ve got a separate guide that goes into this topic. It outlines some of the <a href=\"\/knowledge\/tech\/best-seo-tools-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1341\" >best SEO tools<\/a> out there \u2013 including some free ones. But if you\u2019re now at a stage where you want to outsource some of your SEO efforts, you might be wondering what to look out for in an SEO company. <\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s what to consider when choosing an SEO agency, the types of tasks you can outsource, and when you might be better off levelling up your own skills.  <\/p>\n\n<h2 class=\"wp-block-heading\">First, what is SEO for small businesses exactly?<\/h2>\n\n<p class=\"wp-block-paragraph\">SEO for small businesses can cover anything from improving your website and writing blogs to building links and optimising for local search. The ultimate aim is to improve your online presence so more people can find out about your business. <\/p>\n\n<p class=\"wp-block-paragraph\">Bigger businesses with healthy budgets might stretch to full audits, strategy, and team training. But small businesses might choose just a few activities to focus on when getting SEO support from a specialist company. <\/p>\n\n<h2 class=\"wp-block-heading\">Professional SEO services for small businesses<\/h2>\n\n<p class=\"wp-block-paragraph\">The type of SEO service you need depends on your overall goals and where you\u2019re at with your business. For example, do you want to focus on driving more visits to your website or improving conversion of visits into sales? <\/p>\n\n<p class=\"wp-block-paragraph\">SEO services for small businesses can include: <\/p>\n\n<ul class=\"wp-block-list\"><li class=\"wp-block-list-item\">local SEO <\/li>\n\n<li class=\"wp-block-list-item\">building backlinks <\/li>\n\n<li class=\"wp-block-list-item\">blogging <\/li>\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/advantages-of-social-media-advertising\/\" data-type=\"knowledge\" data-id=\"1121\" >social media strategy<\/a> <\/li>\n\n<li class=\"wp-block-list-item\">website migrations<\/li>\n\n<li class=\"wp-block-list-item\">A\/B testing<\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you work with an SEO company then they\u2019ll specialise in areas such as:<\/p>\n\n<ul class=\"wp-block-list\"><li class=\"wp-block-list-item\">SEO audits<\/li>\n\n<li class=\"wp-block-list-item\">SEO strategy<\/li>\n\n<li class=\"wp-block-list-item\">on-page optimisation (improving your website\u2019s user experience and technical performance)<\/li>\n\n<li class=\"wp-block-list-item\">off-page optimisation (such as building links to your pages or driving social media engagement) <\/li>\n\n<li class=\"wp-block-list-item\">link analysis <\/li>\n\n<li class=\"wp-block-list-item\">content marketing <\/li>\n\n<li class=\"wp-block-list-item\">copywriting <\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">SEO is more than just keywords on your website \u2013 it\u2019s about quality content. <\/p>\n\n<p class=\"wp-block-paragraph\">Did you know that Google ranks websites highly if they demonstrate E.E.A.T (experience, expertise, authoritativeness, and trustworthiness)? An SEO company can help you identify ways to show this trust and expertise \u2013 whether that\u2019s through a long-term blog strategy or highlighting your professional accreditations and <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\" >business insurance<\/a> on your website. <\/p>\n\n<h2 class=\"wp-block-heading\">How much does SEO cost for a small business? <\/h2>\n\n<p class=\"wp-block-paragraph\">The cost of <a href=\"\/knowledge\/strategy\/what-is-outsourcing\/\" data-type=\"knowledge\" data-id=\"1086\" >outsourcing<\/a> your SEO to an agency varies depending on what level of service you need and the expertise and brand reputation of the company.   <\/p>\n\n<p class=\"wp-block-paragraph\">Different SEO packages for small businesses might be based on a long-term contract or a monthly agreement. There\u2019s usually a monthly retainer to keep the agency on too. <\/p>\n\n<p class=\"wp-block-paragraph\">As a small business, you might want to cautiously test the approach (and agency) by committing to a month-to-month contract. But bear in mind that a longer term contract (six to 12 months) gives you time to implement plans and see results. <\/p>\n\n<p class=\"wp-block-paragraph\">When getting quotes for SEO services, it\u2019s important to be clear on your goals, overall <a href=\"\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\" data-type=\"knowledge\" data-id=\"1456\" >marketing strategy<\/a>, and <a href=\"\/knowledge\/income\/how-to-budget-calculator-and-guide-for-the-self-employed\/\" data-type=\"knowledge\" data-id=\"956\" >budget<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">Why local SEO is important for small businesses <\/h2>\n\n<p class=\"wp-block-paragraph\">Local SEO is one of the most important things to consider if you\u2019re a brick and mortar business or if you offer services in a particular location. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, if you run a hair salon then you\u2019ll want to attract new clients in your area. Local SEO can help your website show up in organic search results for people in the same area.<\/p>\n\n<p class=\"wp-block-paragraph\">Activities to support local SEO include updating your <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\" rel=\"noopener noreferrer\" target=\"_blank\">Google Business Profile<\/a>, engaging on social media, writing blogs about your location, and listing your business on local directories.<\/p>\n\n\n<div id=\"nba-body-001\">\n<\/div>\n<h2 class=\"wp-block-heading\">5 reasons to hire an SEO agency <\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s just a few reasons why you might consider hiring an SEO agency to grow your small business: <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Build a strategy<\/strong> \u2013 it can be hard to know where to start with SEO, so an agency can help you identify the best strategy for your business (and budget). <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Boost your sales<\/strong> \u2013 improving the visibility of your website means more people are seeing your products or services, which can ultimately drive more sales. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Effective results, more quickly <\/strong>\u2013 SEO is something that needs regular attention, so handing over the reins to a professional agency means someone is focused on delivering a calendar of activities to make an impact. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Specialist knowledge <\/strong>\u2013 it\u2019s the job of an agency to stay up to date on the latest trends and tools in the SEO industry. And looking for an agency that specialises in your niche (for example hospitality or ecommerce) can be an added bonus. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Saves you time<\/strong> \u2013 being a business owner often means you need to be an expert in everything from accounting to <a href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\" >advertising<\/a>. Hiring an SEO company can give you more time to focus on what you\u2019re good at while they look after your website. <\/p>\n\n<p class=\"wp-block-paragraph\">When hiring an SEO company, make sure you listen to pitches from a few different agencies before making a decision. And remember, building authority in search rankings is a slow process and it can be a few months before you can see if your SEO activity has worked.<\/p>\n\n<h2 class=\"wp-block-heading\">How to find an affordable SEO services company <\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking for an affordable SEO company then you\u2019ll need to think about realistic goals and priorities. It\u2019s no good diving straight into a blog strategy if you\u2019re struggling with optimising your <a href=\"\/knowledge\/starting-out\/how-to-create-a-business-website\/\" data-type=\"knowledge\" data-id=\"1424\" >business website<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Affordable local SEO services could include a basic website optimisation strategy and link building recommendations. Sometimes you can pay for the strategy and implementation, but some activities you might be comfortable doing yourself. <\/p>\n\n<p class=\"wp-block-paragraph\">Don\u2019t just look for local SEO companies near where you live (although that can be a good start). And be wary of people offering services for the cheapest price. Instead look at reviews and ask other businesses if they can recommend any agencies to you.<\/p>\n\n<h3 class=\"wp-block-heading\">Key questions to ask an SEO agency before hiring one<\/h3>\n\n<ol class=\"wp-block-list\"><li class=\"wp-block-list-item\">What\u2019s your approach to creating an SEO strategy?<\/li>\n\n<li class=\"wp-block-list-item\">What tools do you use? <\/li>\n\n<li class=\"wp-block-list-item\">What measures of success will you use?<\/li>\n\n<li class=\"wp-block-list-item\">How will you report on progress? <\/li>\n\n<li class=\"wp-block-list-item\">How do you stay up to date on trends? <\/li>\n\n<li class=\"wp-block-list-item\">Have you got any case studies you can share from our industry?<\/li>\n\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Have you worked with any SEO companies for small business owners? Let us know your experience in the comments. <\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Marketing guides for small businesses<\/h3>\n\n<ul class=\"wp-block-list\"><li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/how-to-get-google-reviews-for-your-business\/\" data-type=\"knowledge\" data-id=\"998\" >How to get Google reviews for your business<\/a><\/li>\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/small-business-awards-to-enter-2023\/\" data-type=\"knowledge\" data-id=\"1523\" >Small business awards to enter in 2023<\/a><\/li>\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\" data-type=\"knowledge\" data-id=\"1498\" >Radio and TV advertising costs \u2013 how to get your brand out there<\/a><\/li>\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/faq\/how-much-public-liability-insurance-do-i-need\/\">How much public liability insurance do I need?<\/a><\/li>\n\n<\/ul>\n\n\n\t\t\t\t\t<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\"><h3 class=\"wp-block-heading has-text-align-center\">Looking for self-employed insurance?<\/h3>\n\n<p class=\"has-text-align-center wp-block-paragraph\">With Simply Business you can build a single <a href=\"\/business-insurance\/self-employed-insurance\/\">self employed insurance<\/a> policy combining the covers that are relevant to you. Whether it&#8217;s <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a>, <a href=\"\/business-insurance\/professional-indemnity-insurance\/\">professional indemnity<\/a> or whatever else you need, we&#8217;ll run you a quick quote online, and let you decide if we&#8217;re a good fit.<\/p>\n\n\n\t\t\t\t\t<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n\t\t\t\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><em>Photograph: Thurstan Hinrichsen\/peopleimages.com\/stock.adobe.com<\/em><\/p>\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working with a small business SEO company gives you the chance to get your business noticed online and grow your business. Here\u2019s what to look for.<\/p>\n","protected":false},"author":3,"featured_media":2639,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[111,110,354],"hidden-category":[],"coauthors":[25],"class_list":["post-1518","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing","category-business-news","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to find SEO companies for small business growth<\/title>\n<meta name=\"description\" content=\"Working with a small business SEO company gives you the chance to get your business noticed online and grow your business. Here\u2019s what to look for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/seo-companies-for-small-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find an SEO agency \u2013 a small business guide\" \/>\n<meta property=\"og:description\" content=\"Read tips for outsourcing SEO and getting your business noticed online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/seo-companies-for-small-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T13:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/seo-companies-for-small-business-growth.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SEO companies for small business growth \u2013 how to find the right agency\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Catriona Fuller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/seo-companies-for-small-business-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/tech\/seo-companies-for-small-business-growth\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Catriona Fuller\",\"description\":\"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. 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