{"id":1498,"date":"2025-09-10T08:03:21","date_gmt":"2025-09-10T08:03:21","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/"},"modified":"2025-09-23T16:37:49","modified_gmt":"2025-09-23T16:37:49","slug":"radio-advertising-costs-and-tv-advertising-costs","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","title":{"rendered":"Radio and TV advertising costs and tips to get your brand out there"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Struggling to reach new customers and thinking about joining the innovative entrepreneurs advertising on TV and radio? It could be your next big break. Local advertising can be one of the most engaging and lucrative ways to promote your small business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you thought TV and radio ads are reserved for big budgets and big companies \u2013 think again. The ability to be highly targeted with your TV and radio ads can be effective for small businesses and drive brand awareness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with one in four small businesses (26 per cent) citing that <a href=\"\/resources\/sme-insights-report\/\">finding and retaining customers is one of their biggest challenges<\/a>, it\u2019s never been more important to diversify your advertising strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we explore how to start advertising on radio and TV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for a more general guide? Check out our expert <a href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\">guide to marketing your small business<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tv-advertising-costs-how-much-should-you-spend\">TV advertising costs \u2013 how much should you spend? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How much is TV advertising? And is it worth parting with your hard earned cash?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from the excitement that your brand could appear in living rooms across the country, there are some tangible benefits to TV ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before getting carried away, ask yourself these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">do you have a clear <a href=\"\/knowledge\/marketing\/how-to-create-a-brand-identity\/\" data-type=\"knowledge\" data-id=\"1114\">brand identity<\/a>?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">have you got budget to create an ad and then run a campaign? <\/li>\n\n\n\n<li class=\"wp-block-list-item\">is your <a href=\"\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\" data-type=\"knowledge\" data-id=\"1456\">marketing strategy<\/a> clear and do you understand the audience you\u2019re trying to reach?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">how are you going to measure results? <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to budget for two areas in TV advertising: the creative production and the media buying of advert spots between TV shows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TV ad slots can cost anything from \u00a30 to \u00a35,000, but many broadcasters have a minimum spend of \u00a315,000. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because the cost of a TV ad campaign depends on many factors. How many slots you book, time of day, network, and the type of programmes the ad appears in can all affect the price you pay. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an ad shown at 7.45pm during a Premier League football match is likely to cost more than if it appears during a repeat of Come Dine With Me on Tuesday at 2pm. Choose a programme and time slot that\u2019s likely to match up to when your target audience is watching TV for greater success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-factors-that-impact-tv-advertising-costs-a-quick-summary\">Factors that impact TV advertising costs \u2013 a quick summary<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>seasonality<\/strong> \u2013 some months are cheaper than others when it comes to advertising slots<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>length of your advert<\/strong> \u2013 the average is 30 seconds but a shorter advert can mean cheaper rates<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>network<\/strong> \u2013 the broadcaster you advertise on affects the price. For example, Channel 5 is much cheaper than ITV<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>time of day<\/strong> \u2013 daytime is usually cheaper than peak evening slots <\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>how many ad slots you book<\/strong> \u2013 you pay a price for each instance shown across a set time period, and could book a number of \u2018bursts\u2019 across a few months with breaks in between<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>local vs national TV advertising<\/strong> \u2013 some areas in the UK have their own Freeview channel where you could advertise more cheaply  <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">TV agency, tvadvertising.co.uk, gives an overview of <a href=\"https:\/\/tvadvertising.co.uk\/tv-channels\/\" rel=\"noopener noreferrer\" target=\"_blank\">advert prices<\/a> based on peak and daytime slots on different channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising on TV typically needs higher investment than other options, so might be more suited to bigger and growing businesses rather than micro businesses. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Simply Business TV advert 2024 | &#039;Simply the Best&#039;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5DX4-Ww-CZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-local-tv-advertising-for-small-businesses\">Local TV advertising for small businesses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You might find that local TV channels offer more affordable TV advertising packages. But bear in mind that the reach and impact will be limited. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Latest TV is a local channel for Brighton and the surrounding area. The channel offers advertising opportunities for local businesses as well as a TV production crew that can support with creating your ad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you got a local TV station for your area? Check the <a href=\"https:\/\/www.freeview.co.uk\/corporate\/platform-management\/local-tv-services\" rel=\"noopener noreferrer\" target=\"_blank\">local TV list<\/a> on Freeview.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advantages-of-tv-advertising\">Advantages of TV advertising<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">opportunity to reach a wide audience with a single advert<\/li>\n\n\n\n<li class=\"wp-block-list-item\">engaged viewers from a range of backgrounds <\/li>\n\n\n\n<li class=\"wp-block-list-item\">build a visual story and tap into viewers\u2019 emotions<\/li>\n\n\n\n<li class=\"wp-block-list-item\">show your personality and build brand awareness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-disadvantages-of-tv-advertising\">Disadvantages of TV advertising <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">can be expensive to create TV ads and book spaces<\/li>\n\n\n\n<li class=\"wp-block-list-item\">engagement can vary \u2013 people often switch channels or scroll on their phones during ad breaks<\/li>\n\n\n\n<li class=\"wp-block-list-item\">tricky to track direct results of campaigns<\/li>\n\n\n\n<li class=\"wp-block-list-item\">rise of streaming services is taking people away from broadcast TV<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tv-advertising-agencies-can-help-you-get-started\">TV advertising agencies can help you get started<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s worth getting several advertising agencies to pitch to you so you can compare prices. Many offer different packages depending on how much you want to spend and whether you need support producing the ad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a few you could try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.toasttv.co.uk\/\" rel=\"noopener noreferrer\" target=\"_blank\">toast<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/zutmedia.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Zut Media<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/jawmedia.co.uk\/video-production-for-small-businesses\/\" rel=\"noopener noreferrer\" target=\"_blank\">jaw media <\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.creativevideoproduction.co.uk\/commercial-video-production\/\" rel=\"noopener noreferrer\" target=\"_blank\">Pulse Studio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you check pricing structures, portfolio and previous work, and reviews to help you decide on the best agency for you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll also want to be clear on <a href=\"\/knowledge\/marketing\/storytelling-in-business\/\" data-type=\"knowledge\" data-id=\"1540\">how you&#8217;re going to use storytelling<\/a> to communicate your ad <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An alternative to TV is radio advertising\u2026<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tv-and-video-advertising-marketplace-for-small-businesses\">TV and video advertising marketplace for small businesses <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sky, Channel 4, and ITV have announced plans for a new <a href=\"https:\/\/www.thinkbox.tv\/news-and-opinion\/newsroom\/sky-channel-4-and-itv-announce-joint-intent-to-launch-groundbreaking-premium\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">video advertising marketplace<\/a> to make TV ads more accessible to small businesses. In collaboration with Comcast Advertising, the platform will give businesses the option to buy advertising space and run a single campaign across the three broadcasters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform isn&#8217;t live yet but keep an eye out for how this might change the advertising opportunities for smaller businesses. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-radio-advertising-costs\">Radio advertising costs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your business you might choose to run local, regional, or national radio ads across a range of stations to promote your product or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Radio advertising can work particularly well for service and trades businesses as you can target your local area, reach a wide audience, and build trust in your services. If you\u2019re a <a href=\"\/business-insurance\/plumbers-insurance\/\">plumber<\/a>, <a href=\"\/business-insurance\/window-cleaning-insurance\/\">window cleaner<\/a>, or a <a href=\"\/business-insurance\/gardeners-insurance\/\">gardener<\/a>, it could be worth exploring. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of <strong>radio advertising production can be around \u00a32,000<\/strong>. You\u2019ll usually need to pay for a studio recording, voiceover artist, and a licence to use any music. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the cost of specific advert slots, it depends on the station you\u2019re advertising on. Local stations can cost about <strong>\u00a3500 for one ad <\/strong>while national stations can cost thousands. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-radio-advertising-advantages\">Radio advertising advantages<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">targeted to a local area where your business operates <\/li>\n\n\n\n<li class=\"wp-block-list-item\">cheaper to create than TV ads<\/li>\n\n\n\n<li class=\"wp-block-list-item\">flexible scheduling and ability to reach a wide audience <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-disadvantages-of-radio-advertising\">Disadvantages of radio advertising<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">no visuals mean it can be hard to connect listeners with your brand  <\/li>\n\n\n\n<li class=\"wp-block-list-item\">limited attention from listeners \u2013 they\u2019re usually doing something else so distracted from your ad<\/li>\n\n\n\n<li class=\"wp-block-list-item\">you\u2019ll need to buy slots across a mix of stations to get enough reach<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-find-a-radio-advertising-agency\">How to find a radio advertising agency<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Radio advertising agencies help with producing your ad and booking your radio slots with broadcasters. It\u2019s often offered as a package so you know up front how much you\u2019ll pay for each campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick Google search can bring up plenty of options. As with TV, it\u2019s worth getting quotes from several so you can compare prices. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"515\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-advertising-recording.jpg?w=815\" alt=\"Two smiling men recording radio advert\" class=\"wp-image-2642\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-advertising-recording.jpg 815w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-advertising-recording.jpg?resize=800,506 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-advertising-recording.jpg?resize=768,485 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-advertising-recording.jpg?resize=150,95 150w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photograph: Jacob Lund\/stock.adobe.com<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-audio-advertising-avenues\">More audio advertising avenues<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With digital streaming, there are more options to advertise than just TV and radio. It all comes down to where your potential customers are listening. Advertising in cinemas, music streaming platforms or during podcasts, and even through on demand TV ads like Amazon Prime Video could be worth exploring. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s also a trend towards advertising on <a href=\"\/knowledge\/marketing\/how-to-make-a-youtube-video\/\" data-type=\"knowledge\" data-id=\"1436\">YouTube<\/a> as an alternative to TV advertising thanks to the easier targeting and younger age demographic. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beyond-radio-and-tv\">Beyond radio and TV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While not strictly advertising, you could also consider trying your hand at <a href=\"\/knowledge\/marketing\/how-to-write-a-press-release\/\" data-type=\"knowledge\" data-id=\"1232\">PR<\/a> (public relations) and sharing your small business news with local media. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing can be cheaper and reach a wider audience than traditional marketing methods like <a href=\"\/knowledge\/marketing\/billboard-advertising-guide-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1225\">billboard advertising<\/a>. For example, paid advertising and UGC (user generated content) social campaigns give you the opportunity to test and learn what\u2019s working and target specific audiences more easily with your adverts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll need a <a href=\"\/knowledge\/marketing\/how-to-create-a-facebook-business-account\/\" data-type=\"knowledge\" data-id=\"1127\">business Facebook<\/a> page if you want to try paid advertising on social. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-free-marketing-resources-to-boost-your-brand\">Free marketing resources to boost your brand<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/ai-marketing-for-small-business\/\" data-type=\"knowledge\" data-id=\"1236\">AI marketing \u2013 is this the future of your small business?<\/a> <\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/advantages-of-social-media-advertising\/\" data-type=\"knowledge\" data-id=\"1121\">Advantages of social media advertising<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"1101\" href=\"\/knowledge\/marketing\/starting-a-business-podcast\/\">What do you need to start a podcast?<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-set-up-your-cover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/insurance\" data-type=\"page\" data-id=\"470\">business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From local TV to national radio, find out about advertising options for small businesses. Read our guide to get started.<\/p>\n","protected":false},"author":3,"featured_media":2641,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[111],"hidden-category":[],"coauthors":[25],"class_list":["post-1498","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Radio and TV advertising costs \u2013 get your business noticed<\/title>\n<meta name=\"description\" content=\"From local TV to national radio, find out about advertising options for small businesses. Read our guide to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have you considered local radio or TV advertising?\" \/>\n<meta property=\"og:description\" content=\"Find out how small businesses can use it to reach more customers (and how much it costs).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T16:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/radio-tv-advertising-costs.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Radio and TV advertising costs and tips to get your brand out there\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Catriona Fuller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Catriona Fuller\",\"description\":\"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. She\u2019s also a trained NCTJ Gold Standard journalist. As a Senior Copywriter at Simply Business, Catriona has in-depth knowledge of small business concerns and specialises in tax, marketing, and business operations. Catriona lives in the seaside city of Brighton where she\u2019s also a freelance yoga teacher.\"},\"headline\":\"Radio and TV advertising costs and tips to get your brand out there\",\"datePublished\":\"2025-09-10T08:03:21+00:00\",\"dateModified\":\"2025-09-23T16:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\"},\"wordCount\":1432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg\",\"articleSection\":[\"Marketing your business\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\",\"name\":\"Radio and TV advertising costs \u2013 get your business noticed\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg\",\"datePublished\":\"2025-09-10T08:03:21+00:00\",\"dateModified\":\"2025-09-23T16:37:49+00:00\",\"description\":\"From local TV to national radio, find out about advertising options for small businesses. Read our guide to get started.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg\",\"width\":815,\"height\":541,\"caption\":\"Photograph: Oka\/stock.adobe.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.simplybusiness.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge\",\"item\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/%category%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Radio and TV advertising costs and tips to get your brand out there\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#website\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/\",\"name\":\"Simply Business UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.simplybusiness.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#\/schema\/person\/73ec77668d0ec554cd7df8942c664049\",\"name\":\"elliottstocks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp9df6147f02078f0218660330fdfbacf3\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp\",\"caption\":\"elliottstocks\"}},{\"@type\":\"PostalAddress\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#local-main-place-address\",\"streetAddress\":\"Hylo, 105 Bunhill Row\",\"addressLocality\":\"London\",\"postalCode\":\"EC1Y 8LZ\",\"addressCountry\":\"GB\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#local-main-organization-logo\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png\",\"width\":533,\"height\":187,\"caption\":\"Simply Business UK\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/5DX4-Ww-CZM\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"40\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2025-09-10T08:03:21+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<meta name=\"geo.placename\" content=\"London\" \/>\n<meta name=\"geo.region\" content=\"United Kingdom (UK)\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Radio and TV advertising costs \u2013 get your business noticed","description":"From local TV to national radio, find out about advertising options for small businesses. Read our guide to get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","og_locale":"en_GB","og_type":"article","og_title":"Have you considered local radio or TV advertising?","og_description":"Find out how small businesses can use it to reach more customers (and how much it costs).","og_url":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","og_site_name":"Simply Business UK","article_publisher":"https:\/\/www.facebook.com\/simplybusiness","article_modified_time":"2025-09-23T16:37:49+00:00","og_image":[{"url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/radio-tv-advertising-costs.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Radio and TV advertising costs and tips to get your brand out there","twitter_site":"@simplybusiness","twitter_misc":{"Est. reading time":"7 minutes","Written by":"Catriona Fuller"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#article","isPartOf":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/"},"author":{"@type":"Person","name":"Catriona Fuller","description":"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. She\u2019s also a trained NCTJ Gold Standard journalist. As a Senior Copywriter at Simply Business, Catriona has in-depth knowledge of small business concerns and specialises in tax, marketing, and business operations. Catriona lives in the seaside city of Brighton where she\u2019s also a freelance yoga teacher."},"headline":"Radio and TV advertising costs and tips to get your brand out there","datePublished":"2025-09-10T08:03:21+00:00","dateModified":"2025-09-23T16:37:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/"},"wordCount":1432,"commentCount":0,"publisher":{"@id":"https:\/\/www.simplybusiness.co.uk\/#organization"},"image":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg","articleSection":["Marketing your business"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","url":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","name":"Radio and TV advertising costs \u2013 get your business noticed","isPartOf":{"@id":"https:\/\/www.simplybusiness.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage"},"image":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg","datePublished":"2025-09-10T08:03:21+00:00","dateModified":"2025-09-23T16:37:49+00:00","description":"From local TV to national radio, find out about advertising options for small businesses. Read our guide to get started.","breadcrumb":{"@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#primaryimage","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg","width":815,"height":541,"caption":"Photograph: Oka\/stock.adobe.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.simplybusiness.co.uk\/"},{"@type":"ListItem","position":2,"name":"Knowledge","item":"https:\/\/www.simplybusiness.co.uk\/knowledge\/%category%\/"},{"@type":"ListItem","position":3,"name":"Radio and TV advertising costs and tips to get your brand out there"}]},{"@type":"WebSite","@id":"https:\/\/www.simplybusiness.co.uk\/#website","url":"https:\/\/www.simplybusiness.co.uk\/","name":"Simply Business UK","description":"","publisher":{"@id":"https:\/\/www.simplybusiness.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.simplybusiness.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.simplybusiness.co.uk\/#\/schema\/person\/73ec77668d0ec554cd7df8942c664049","name":"elliottstocks","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp9df6147f02078f0218660330fdfbacf3","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business\/dist\/images\/default-author-avatar.webp","caption":"elliottstocks"}},{"@type":"PostalAddress","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#local-main-place-address","streetAddress":"Hylo, 105 Bunhill Row","addressLocality":"London","postalCode":"EC1Y 8LZ","addressCountry":"GB"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/#local-main-organization-logo","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png","contentUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/logo.png","width":533,"height":187,"caption":"Simply Business UK"}]},"og_video":"https:\/\/www.youtube.com\/embed\/5DX4-Ww-CZM","og_video_type":"text\/html","og_video_duration":"40","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2025-09-10T08:03:21+00:00","ya_ovs_allow_embed":"true","geo.placename":"London","geo.region":"United Kingdom (UK)"},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Radio and TV advertising costs and tips to get your brand out there","url":"http:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/radio-advertising-costs-and-tv-advertising-costs\/"},"thumbnailUrl":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/radio-tv-advertising-costs.jpg"},"articleSection":"Marketing your business","author":[{"@type":"Person","name":"Catriona Fuller"}],"creator":["Catriona Fuller"],"publisher":{"@type":"Organization","name":"Simply Business UK","logo":"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/04\/icon-512x512-1.png"},"keywords":[],"dateCreated":"2025-09-10T08:03:21Z","datePublished":"2025-09-10T08:03:21Z","dateModified":"2025-09-23T16:37:49Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Radio and TV advertising costs and tips to get your brand out there\",\"url\":\"http:\\\/\\\/www.simplybusiness.co.uk\\\/knowledge\\\/marketing\\\/radio-advertising-costs-and-tv-advertising-costs\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.simplybusiness.co.uk\\\/knowledge\\\/marketing\\\/radio-advertising-costs-and-tv-advertising-costs\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/radio-tv-advertising-costs.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/radio-tv-advertising-costs.jpg\"},\"articleSection\":\"Marketing your business\",\"author\":[{\"@type\":\"Person\",\"name\":\"Catriona Fuller\"}],\"creator\":[\"Catriona Fuller\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Simply Business UK\",\"logo\":\"https:\\\/\\\/www.simplybusiness.co.uk\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/icon-512x512-1.png\"},\"keywords\":[],\"dateCreated\":\"2025-09-10T08:03:21Z\",\"datePublished\":\"2025-09-10T08:03:21Z\",\"dateModified\":\"2025-09-23T16:37:49Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/simplybusiness.co.uk\/p.js"},"_links":{"self":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/1498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":10,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/1498\/revisions"}],"predecessor-version":[{"id":41803,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/knowledge\/1498\/revisions\/41803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/media\/2641"}],"wp:attachment":[{"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"hidden-category","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/hidden-category?post=1498"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.simplybusiness.co.uk\/wp-json\/wp\/v2\/coauthors?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}