{"id":148,"date":"2021-12-09T14:40:00","date_gmt":"2021-12-09T14:40:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/christmas-everyday-music-video-launch\/"},"modified":"2025-12-16T11:27:24","modified_gmt":"2025-12-16T11:27:24","slug":"christmas-everyday-music-video-launch","status":"publish","type":"page","link":"https:\/\/www.simplybusiness.co.uk\/about-us\/press-releases\/christmas-everyday-music-video-launch\/","title":{"rendered":"SME choir re-records Wizzard&#8217;s &#8216;I wish it could be Christmas everyday&#8217; in heart-warming plea to support small businesses this Christmas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-no-margin hero-bg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"padding-top:var(--wp--preset--spacing--150);padding-bottom:var(--wp--preset--spacing--150);background-image:url(&apos;https:\/\/www.simplybusiness.co.uk\/wp-content\/themes\/simply-business-uk\/assets\/images\/faq-bg.png&apos;);background-size:cover;\">\n<h1 class=\"wp-block-heading has-text-align-center has-azure-700-color has-text-color has-link-color has-max-huge-font-size wp-elements-cd9537f31c774fce584f3e62b8243d13\">SME choir re-records Wizzard&#8217;s &#8216;I wish it could be Christmas everyday&#8217; in heart-warming plea to support small businesses this Christmas<\/h1>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SME choir re-records Wizzard&#8217;s &#8216;I wish it could be Christmas everyday&#8217; in heart-warming plea to support small businesses this Christmas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Small business owners from across the country sang their heart out to save their businesses, as a new study by Simply Business reveals one in five owners don\u2019t expect their business to survive 2022 without a bumper Christmas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The Simply Business Small Business Choir re-recorded Wizzard\u2019s I Wish It Could Be Christmas Everyday\u2026 because they need it to be Christmas everyday to stay in business<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nearly half (43%) are still struggling to recover financially from the impact of Covid-19 \u2013 which has cost SME owners over \u00a3126.6bn in lost earnings<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Festive season is a lifeline for independent traders &#8211; for a third of SME owners, Christmas accounts for over 20% of their annual revenue<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Despite the importance placed on Christmas earnings, 1 in 4 say they\u2019re \u2018not confident\u2019 about their business\u2019s chances this December<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Prominent business figures including Tony Robinson OBE, author and vocal champion of the self-employed and The Apprentice Winner Carina Lepore also feature in the re-record<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Video available&nbsp;<a href=\"https:\/\/get.simplybusiness.co.uk\/christmas-everyday\/\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Elton John and Ed Sheeran might be the bookies favourite for the Christmas no. 1 spot this year, but in a heart-warming plea to support small businesses this Christmas, a Small Business Choir has re-recorded Wizzard\u2019s \u2018I Wish It Could Be Christmas Everyday\u2019\u2026 because for small businesses owners, they really do need it to be Christmas everyday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Small Business Choir, commissioned by Simply Business, features 16 small businesses from across the country, plus prominent business figures including Tony Robinson OBE, author and vocal champion of the self-employed and The Apprentice Winner and founder of Dough Bakehouse Carina Lepore. Lord Sugar is a lead investor in Dough Bakehouse, which opened its second branch in Beckenham mid-pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It comes as a recent&nbsp;<a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/\" data-type=\"page\" data-id=\"787\">study by Simply Business<\/a>&nbsp;reveals one in five (16%) small business owners don\u2019t expect their business to survive 2022 unless they have a bumper festive trading period this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, well over two in five (43%) are still struggling to recover financially from the impact of Covid-19 \u2013 which has cost SME owners over \u00a3126.6bn in lost earnings \u2013 a huge hole in the books of small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The festive season is a lifeline for SMEs, with more than a third (36%) making over a 20% of their annual revenue in this crucial window. But worryingly, despite the importance placed on this period, over a quarter (27%) of small business owners say they\u2019re \u2018not confident\u2019 about their business\u2019s chances this December.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>John Lashley, Owner of Brooklyn Brownie Co in Northampton commented:<\/strong>&nbsp;<em>\u201cSmall businesses are extremely important as they bring so much variety to an area and boost the economy by employing people. Small businesses really are the heartbeat of the economy. And so it\u2019s extremely important to shop local as you are personally helping people pay their mortgage, their bills, feed their family, and support their business overall. It\u2019s been a tough 18-24 months and Christmas is one of the busiest times of the year \u2013 a lot of small businesses will make a significant amount of their revenue at Christmas, so it\u2019s an important message to shop local this year.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carina Lepore, The Apprentice winner and founder of Dough Bakehouse commented:<\/strong>&nbsp;<em>\u201cSmall businesses need it to be Christmas everyday. This year is vital for small business owners. The pandemic has been tough on us all and for business owners who rely on the Christmas period for a chunk of their annual revenue, it\u2019s more important now than ever before. I\u2019m proud to support this plea and hope to see festive shoppers choosing to buy local this Christmas.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alan Thomas, UK CEO at Simply Business, comments:<\/strong>&nbsp;<em>\u201cThe festive classic \u2018I Wish It Could Be Christmas Everyday\u2019 will be played up and down the country in the coming weeks, as the UK enjoys a period of well-earned festive cheer. But the feeling among small business owners is likely to be rather more sombre this Christmas.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cFor a third of small businesses, Christmas accounts for over 20% of their annual revenue \u2013 for many owners, they quite simply need it to be Christmas everyday if they\u2019re to continue their recovery from a devastating two years.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThey\u2019ve faced the pandemic head-on, navigated supply shortages, and adapted to a new normal. They\u2019ve shown resilience in abundance and done all they can to stay afloat. But without a strong Christmas trading period, one in five small businesses will permanently close in 2022.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt\u2019s vital we support small businesses this Christmas. And if anything, the pandemic has served as another reminder that we should be supporting them all year round. They\u2019re the lifeblood of our local communities, and with close to six million of them in the UK, together they contribute trillions of pounds in turnover. They are quite simply the backbone of the economy.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis Christmas needs to right the ship after a challenging two years, and set them up for recovery in 2022. But small businesses are for life, not just for Christmas. So at Simply Business we felt compelled to highlight this by teaming up with a host of brilliant small business owners to re-record the Christmas classic \u2018I Wish It Could Be Christmas Everyday\u2019.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the small business owners who sang their heart out to save Christmas were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Graham Warden, owner of Glenward builders, Essex<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Darren Henderson and Ben Nel, owners of Botanical boys, a botantical and handmade natural products store, King Cross<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Darja Bardo, owner of Dancewithus dance studio, Stratford<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Sema Firat, owner of Roni\u2019s cafe, Farringdon<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Patrick Henry, owner of P.R. Henry Building Ltd, London<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Natasha Hayworth, owner of Cakeybakeydoodaa, Essex<\/li>\n\n\n\n<li class=\"wp-block-list-item\">John Lashley, owner of Brooklyn Brownie Co, Northampton<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Larissa Cooper, owner of Rowan Bay, an artisan producer of baby wraps and slings, Norfolk<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mo Kanjilal and Allegra Chapman, owners of Watch this Sp_ce, a local consultancy specialising in improving business outcomes through diversity and inclusion, Brighton<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tony Robinson OBE, author and vocal champion of the self-employed<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Selina Flavius, owner of Black Girl Finance<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Merlie Calvert, owner of Farilio, a small business resource platform<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/get.simplybusiness.co.uk\/christmas-everyday\/\">Watch the video and learn more about the campaign here<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on how important this Christmas is to small businesses, see the&nbsp;<a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/\" data-type=\"page\" data-id=\"787\">full report here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn how Covid-19 has impacted small businesses, see our report:&nbsp;<a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-news\/the-impact-of-covid-19-uk-small-business-2021\/\" data-type=\"knowledge\" data-id=\"987\">The Impact of Covid 19 on UK small businesses<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">-Ends-<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Methodology:<br>Data: Survey of 587 small business owners from across the UK, conducted November 2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How did we calculate the \u00a3126.6 billion figure?<br>March 2021: 94% of SMEs surveyed say Covid-19 will affect them financially<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We asked small businesses how much they estimate the coronavirus pandemic will cost them in total, including lost earnings, jobs and revenue. The weighted average of this cost is \u00a322,461<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">94% of the total no. of SMEs in the UK (6 million), multiplied by average projected total cost (\u00a322,461) = \u00a3126,680,040,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For further information, please contact:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:simplybusiness@welcometofrank.com\" target=\"_blank\" rel=\"noreferrer noopener\">simplybusiness@welcometofrank.com<\/a><br>0207 693 6999<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-block-block\">About Simply Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__http:\/simplybusiness.co.uk__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CgxPfLGQ$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply Business<\/a>\u202fis one of the UK\u2019s biggest business insurance providers, specialising in public liability insurance for small and midsize enterprises. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,200 people across offices in London and Northampton, UK; and in Boston, Massachusetts; and Atlanta, Georgia, in the U.S. Owing to the insurance provider\u2019s internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types \u2013 ranging from plumbers to accountants to dog walkers.\u202fIts UK brand campaign \u2013 \u2018<a target=\"_blank\" href=\"https:\/\/urldefense.com\/v3\/__https:\/www.simplybusiness.co.uk\/campaign\/small-businesses-deserve-our-best\/__;!!N96JrnIq8IfO5w!hIDMrGse3KHfJu5_CiqiOsFWnj8k1HROe8Oqz7zCb7P2qVQXkH81IbN1SpIhNqbbhmdQrc22NsXe3U9O5ajDdkHOTa_CxklTDMU$\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Simply The Best<\/a>\u2019 \u2013 aims to help UK small businesses feel \u2018the best\u2019 about their business insurance.<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-800-color has-cyan-100-background-color has-text-color has-background has-link-color wp-elements-86c736f3dcae423b1758adb8308d063f has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-text-align-center has-xsmall-font-size wp-block-paragraph\">We create this content for general information purposes and it should not be taken as advice. 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&#8216;I wish it could be Christmas everyday&#8217; in heart-warming plea to support small businesses this Christmas SME choir re-records Wizzard&#8217;s &#8216;I wish it could be Christmas everyday&#8217; in heart-warming plea to support small businesses this Christmas Elton John and Ed Sheeran might be the bookies favourite for the Christmas no. 1 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":28050,"parent":131,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_faq_schema":"","sb_phone":"","sb_header_url_text":"","sb_secondary_logo":0,"sb_secondary_logo_url":"","sb_show_primary_cta":true,"sb_primary_cta_text":"","sb_primary_cta_url":"","sb_show_secondary_cta":true,"sb_secondary_cta_text":"","sb_secondary_cta_url":"","sb_show_contact_cta":true,"sb_contact_cta_id":"","sb_primary_cta_id":"","sb_secondary_cta_id":"","sb_no_sticky_header":false,"sb_show_last_updated_date":"","sb_enable_replacement_text":false,"sb_replacement_h1":"","_sb_hreflang_stale":false,"footnotes":""},"hidden-category":[],"import-page-type":[],"coauthors":[50],"class_list":["post-148","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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