{"id":1460,"date":"2023-06-16T00:00:00","date_gmt":"2023-06-16T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-write-an-elevator-pitch\/"},"modified":"2025-06-16T13:44:38","modified_gmt":"2025-06-16T13:44:38","slug":"how-to-write-an-elevator-pitch","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-write-an-elevator-pitch\/","title":{"rendered":"How to write an elevator pitch \u2013 4 tips to make an impression"},"content":{"rendered":"

Nailing a pitch with the right people can change the future of your business. It can be the difference between securing funding or a new retailer and not. <\/p>\n\n

What makes the perfect pitch? And how do you make sure you\u2019re ready to pitch at a moment’s notice? Read on to find out.<\/p>\n\n

What is an elevator pitch?<\/h2>\n\n

A pitch is when you present your business ideas to someone with the aim of them agreeing to work with you. And you can be agreeing on a variety of things, it doesn\u2019t always mean buying or investing \u2013 think of pitching as getting people interested in your ideas and ultimate vision<\/a>. <\/p>\n\n

When you give an elevator pitch, you share your business ideas quickly. It\u2019s called an elevator pitch because it should be between 30 to 60 seconds \u2013 the amount of time you\u2019d be in an elevator with someone. <\/p>\n\n

Before you can perfect an elevator pitch, you\u2019ll need to understand the fundamentals of a great pitch.<\/p>\n\n

What makes a great pitch? <\/h2>\n\n

1. Knowing your business<\/h3>\n\n

This may sound simple, but it\u2019s easy to miscommunicate the value of your business to someone who doesn\u2019t understand it. Taking the time to think about your business’s unique selling point (USP) is important because what you value about your business may not be the same for your customers. <\/p>\n\n

What problem does your business solve and what gap does it fill? Having a clear idea of this will help you communicate the value of your business effectively. <\/p>\n\n

2. Tailor to your audience<\/h3>\n\n

To make sure you\u2019re communicating in the clearest way possible, you need to tailor your pitch to your audience. <\/p>\n\n

If you\u2019re pitching to investors<\/a>, they\u2019ll be knowledgeable about business but might not be experts in your industry. Over-using jargon and focusing too much on technical details could make your pitch hard to follow. <\/p>\n\n

A phrase that\u2019s commonly used for pitching is: \u2018sell the problem, not the solution\u2019. A mistake that\u2019s often made when pitching is focusing too much on what your business solves while your audience doesn\u2019t understand the problem.<\/p>\n

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But if you\u2019re pitching your product to a wholesaler within your industry, you can assume some knowledge and illustrate how your product fills a gap in the market. <\/p>\n\n

3. Doing the prep work <\/h3>\n\n

Before going into a pitch, make sure you\u2019re prepared to answer questions about your business that you won\u2019t have covered in your pitch.<\/p>\n\n

Here are some questions to ask yourself in preparation for a pitch: <\/p>\n\n