{"id":1442,"date":"2023-09-21T00:00:00","date_gmt":"2023-09-21T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/"},"modified":"2026-01-15T15:28:31","modified_gmt":"2026-01-15T15:28:31","slug":"how-to-sell-on-depop-small-business-guide","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/","title":{"rendered":"How to sell on Depop for small businesses (2026 guide)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you already have a clothing business then you might be wondering how you can reach more customers by selling on Depop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable fashion, vintage pieces, and upcycled or tailored clothing are growing in popularity as people look for ways to reduce their impact on the planet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So whether you have a bricks-and-mortar shop, tailoring service, or an online brand, read on for a step-by-step guide to setting up your Depop shop. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-depop-work\">How does Depop work? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depop is an app designed for selling second-hand clothes \u2013 and it\u2019s quickly become more than a way to clear your wardrobe of unwanted or unworn clothing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It feels a lot like a social media app as you build a community of followers who want to engage with your products. Each item you list for sale is added to a grid on your profile page and users can like, comment, and share (as well as buy) from your shop.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both sellers and buyers get a rating based on their service and communication, so there\u2019s a mutual system of feedback \u2013 similar to the taxi app Uber or eBay. And while you\u2019re probably familiar with eBay, Depop is specifically for fashion and has a younger audience ready to buy pre-loved items. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">How to start a Depop business<\/li>\n\n\n\n<li class=\"wp-block-list-item\">What can you sell on Depop?<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Boost your marketing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Depop payments<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Depop tax and legal responsibilities<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Do you need a business licence?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-start-a-depop-business\">How to start a Depop business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these seven steps for how to sell on Depop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Name your shop <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your Depop shop name is probably going to be your brand name so you can build a <a data-type=\"knowledge\" data-id=\"1114\" href=\"\/knowledge\/marketing\/how-to-create-a-brand-identity\/\">brand identity<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Choose your products<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, select the items you want to sell. It\u2019s worth bearing in mind how each listing will appear on the grid so there\u2019s a consistent look and feel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Take creative photos <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a selection of photos to show off your products, thinking carefully about your background and lighting to get the best shots. Use a model for one shot and then take one of the item laying flat and a few close ups. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Create your listing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good title and product description will help sell your fashion items, so make sure you include key features and details here. You can also use hashtags to boost your reach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Get noticed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listing products regularly helps boost your profile to potential customers. Depop recommends posting about 15 items a week to increase your visibility on the app. It\u2019s also possible to <a href=\"\/knowledge\/retail\/how-to-sell-on-instagram-uk\/\" data-type=\"knowledge\" data-id=\"942\">connect your Instagram account<\/a> and use Stories to drive sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Shipping <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019ve made your first sale, it\u2019s time to <a href=\"\/knowledge\/retail\/best-uk-courier-a-small-business-guide\/\" data-type=\"knowledge\" data-id=\"1348\">ship your products<\/a>. You can choose whether you just want to ship within the UK or internationally. Think about packaging and a message to include with your item to give a personal touch. And don\u2019t forget to mark the item as \u2018shipped\u2019 and share the tracking information with your buyer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Rate your buyer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaving a review of your buyer is a great way to encourage them to leave one for you. A positive seller rating over time is going to help encourage more people to buy from your shop. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"512\" src=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/taking-photo-of-shirt-on-phone.jpg?w=815\" alt=\"Seller taking a photo of a shirt on phone\" class=\"wp-image-2709\" srcset=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/taking-photo-of-shirt-on-phone.jpg 815w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/taking-photo-of-shirt-on-phone.jpg?resize=800,503 800w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/taking-photo-of-shirt-on-phone.jpg?resize=768,482 768w, https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/taking-photo-of-shirt-on-phone.jpg?resize=150,94 150w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photograph: 22Imagesstudio\/stock.adobe.com<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-you-sell-on-depop\">What can you sell on Depop?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A marketplace for second-hand fashion, you can sell anything on Depop from clothes and shoes to bags and accessories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are three main categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Menswear<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Womenswear<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jewellery and accessories<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-marketing\">Boost your marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have an existing shop but want to <a href=\"\/knowledge\/marketing\/how-to-write-a-marketing-plan\/\" data-type=\"knowledge\" data-id=\"1456\">reach more customers<\/a>, using a platform like Depop with millions of users can help get your brand out there. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latest figures from Depop say there\u2019s 56.3 million registered users globally, with one study revealing that <a href=\"https:\/\/uk.modalova.com\/zine\/how-generation-z-revolutionizing-shopping-depop\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">90 per cent of users are under 25<\/a>.<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-i-need-a-depop-business-account\">Do I need a Depop business account?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re just selling on Depop as a side hustle, you don&#8217;t necessarily need a Depop business account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you\u2019re a <a data-type=\"knowledge\" data-id=\"1036\" href=\"\/knowledge\/starting-out\/how-to-start-a-charity\/\">charity<\/a> or <a data-type=\"knowledge\" data-id=\"1270\" href=\"\/knowledge\/business-structure\/setting-up-a-limited-company\/\">limited company<\/a>, you might want to set one up. You\u2019ll need to share company information, including registration number, address, and details of owners and directors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about setting up a <a href=\"https:\/\/depophelp.zendesk.com\/hc\/en-gb\/articles\/4411154329233-Learn-more-about-signing-up-as-a-charity-or-business-\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"noopener noreferrer\" target=\"_blank\">Depop business account<\/a> on the Depop website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-depop-payments\">Depop payments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to manage a Depop payment in the app using your Depop Payments account. Once the account is set up, buyers will be able to pay through Apple Pay, Google Pay, credit and debit cards, and Klarna. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use Depop Shipping, you\u2019ll get paid directly into your <a data-type=\"knowledge\" data-id=\"1332\" href=\"\/knowledge\/banking\/best-small-business-bank-account\/\">bank account<\/a> around two to three days after your item is tracking shows delivered, or 10 working days (14 calendar days) after the sale date (if tracking wasn&#8217;t use).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you used your own shipping, you&#8217;ll be paid 10 working days (14 calendar days) after the sale date.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-does-depop-take\">How much does Depop take?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For UK sellers, Depop doesn&#8217;t charge any selling fees. However, there&#8217;ll be a payment processing fee of 2.9 per cent + \u00a30.30.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-depop-tax-and-legal-responsibilities\">Depop tax and legal responsibilities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve already got your <a href=\"\/knowledge\/retail\/how-to-start-a-clothing-brand\/\" data-type=\"knowledge\" data-id=\"1447\">clothing business<\/a> up and running then you\u2019ll be well aware of the need to <a href=\"\/knowledge\/business-structure\/register-as-self-employed\/\" data-type=\"knowledge\" data-id=\"1501\"><strong>register with HMRC<\/strong><\/a> to pay your tax bill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if Depop is more of a <a href=\"\/resources\/running-a-side-business\/\">side business<\/a> for you, you\u2019ll still have tax responsibilities if your income is more than \u00a31,000 in any tax year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also claim back certain <a href=\"\/knowledge\/self-assessment\/self-employed-expenses\/\" data-type=\"knowledge\" data-id=\"1511\">business expenses<\/a> on your tax return, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">listing fees<\/li>\n\n\n\n<li class=\"wp-block-list-item\">postage costs<\/li>\n\n\n\n<li class=\"wp-block-list-item\">photography equipment<\/li>\n\n\n\n<li class=\"wp-block-list-item\">craft materials<\/li>\n\n\n\n<li class=\"wp-block-list-item\">marketing costs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-useful-guides-for-starting-your-own-business\">Useful guides for starting your own business<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/retail\/how-to-start-a-clothing-brand\/\" data-type=\"knowledge\" data-id=\"1163\">How to create a sustainable fashion brand \u2013 tips from the experts<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-vinted\/\" data-type=\"knowledge\" data-id=\"26826\">Vinted tax: how to sell on Vinted as a small business<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/retail\/what-is-the-best-app-to-sell-my-clothes\/\" data-type=\"knowledge\" data-id=\"992\">9 best apps for selling clothes online<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/faq\/do-i-need-business-insurance\/\">Why do I need business insurance?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-set-up-your-cover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/insurance\" data-type=\"page\" data-id=\"470\">business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reach more customers with your second-hand clothing business by selling on Depop. Here\u2019s how to get started.<\/p>\n","protected":false},"author":3,"featured_media":2708,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"rosanna-parrish","sb_review_date":"2026-01-15T15:28:28","sb_enable_content_gating":true,"footnotes":""},"categories":[347],"hidden-category":[],"coauthors":[25],"class_list":["post-1442","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to sell on Depop for small businesses (2026 guide)<\/title>\n<meta name=\"description\" content=\"Reach more customers with your second-hand clothing business by selling on Depop. Here\u2019s how to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s how to sell on Depop as a small business\" \/>\n<meta property=\"og:description\" content=\"Follow these simple steps to get your fashion business on this second-hand clothing app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T15:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/how-to-sell-on-depop.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to sell on Depop for small businesses (2026 guide)\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Catriona Fuller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/retail\/how-to-sell-on-depop-small-business-guide\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Catriona Fuller\",\"description\":\"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. 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