{"id":1422,"date":"2025-07-10T08:32:55","date_gmt":"2025-07-10T08:32:55","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/\/knowledge\/income\/how-to-calculate-profit-margin\/"},"modified":"2025-10-20T15:42:35","modified_gmt":"2025-10-20T15:42:35","slug":"how-to-calculate-profit-margin","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/","title":{"rendered":"How to work out profit margin \u2013 profit margin calculator"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">All small businesses need to know how to calculate profit so they can work out how well they\u2019re performing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you may have started your business out of a passion for your niche, all small business owners need to make a profit to be successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there are different terms to understand before you can calculate profit. Get started with this quick guide \u2013 plus use our free profit margin calculator.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-profit-margin-calculator\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">Profit margin calculator<\/h2>\n\n\n<link rel='stylesheet' id='formidable-css' href='https:\/\/www.simplybusiness.co.uk\/wp-admin\/admin-ajax.php?action=frmpro_css&#038;ver=3131128' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_simply-business\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_ajax_submit  frm_pro_form \" id=\"form_profit-margin\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Profit margin calculator<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"profit-margin\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"e6c25e3ecc\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/knowledge\/1422\" \/><div id=\"frm_field_20_container\" class=\"frm_form_field form-field  frm_top_container frm12 frm_first\">\r\n\t<label for=\"field_e0hpz\" id=\"field_e0hpz_label\" class=\"frm_primary_label\">Cost of goods sold\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t<div class=\"frm_with_box\" style=\"width:50%\"><input type=\"text\" id=\"field_e0hpz\" name=\"item_meta[20]\" value=\"\" inputmode=\"decimal\" style=\"width:50%\" data-invmsg=\"Cost of goods sold is invalid\" class=\"frm_field_number frm-has-number-format\" aria-invalid=\"false\"   min=\"0\" max=\"9999999\" step=\"any\" \/><\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_21_container\" class=\"frm_form_field form-field  frm_top_container frm12 frm_first\">\r\n\t<label for=\"field_osluq\" id=\"field_osluq_label\" class=\"frm_primary_label\">Revenue (selling price)\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t<div class=\"frm_with_box\" style=\"width:50%\"><input type=\"text\" id=\"field_osluq\" name=\"item_meta[21]\" value=\"\" inputmode=\"decimal\" style=\"width:50%\" data-invmsg=\"Revenue (selling price) is invalid\" class=\"frm_field_number frm-has-number-format\" aria-invalid=\"false\"   min=\"0\" max=\"9999999\" step=\"any\" \/><\/div>\r\n\t\r\n\t\r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[126]\" id=\"field_nu98i\" value=\"512\"  data-frmval=\"512\"   \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[127]\" id=\"field_rthi7\" value=\"\"     \/>\n\t\t\t\t<input  type=\"hidden\" name=\"item_meta[128]\" id=\"field_93whr\" value=\"(([21] - [20]) \/ [21]) * 100\"  data-frmval=\"(([21] - [20]) \/ [21]) * 100\"   \/>\n\t\t<div id=\"frm_field_80_container\" class=\"frm_form_field  frm_first frm_html_container form-field\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37264 alignnone\" src=\"https:\/\/new-staging.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/06\/Asset-1.png?w=800\" alt=\"\" width=\"164\" height=\"18\" \/><\/div>\n<div id=\"frm_field_24_container\" class=\"frm_form_field form-field  frm_first frm4\">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"  >Calculate<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_423_container\">\n\t\t\t<label for=\"field_66241\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_66241\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[423]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"kAOSLYD2ckLE\/1ffX+Sl3VDK\/h1ULTz6toKdHP4d35ZUHs3RNlXnftMJ8zBiAm5L\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"145\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Use our free online profit margin calculator to work out your gross profit (the amount minus any costs that come with making your product or offering your service). It&#8217;ll show you your profit margin as a percentage so you can understand how much profit you&#8217;re making in relation to the cost of making the goods. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-calculate-profit\">Why should you calculate profit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profit is one of the main indicators of business performance. With lots of money flowing in and out of your business it\u2019s not always clear how much money you\u2019re making. By calculating profit over a set period of time, you can keep an eye on your business\u2019s health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine if you\u2019re making lots of sales. You think you\u2019re doing well but you\u2019re actually struggling financially. When you work out your profit you see that you\u2019re not being left with as much money as you\u2019d like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That might then lead you to look at improvements in other areas, like cutting transportation costs, making it more efficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also useful to calculate profit if you have your eye on expanding your business. The healthier your profit, the more opportunity you should have to <a href=\"\/knowledge\/strategy\/what-is-business-growth\/\" data-type=\"knowledge\" data-id=\"1206\">invest in growth<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, in times of high <a href=\"\/knowledge\/income\/what-is-inflation\/\" data-type=\"knowledge\" data-id=\"1178\">inflation<\/a>, it&#8217;s important to get to grips with profit to understand how to tackle increasing costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-profit-margin\">What is profit margin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your profit margin is a percentage that shows you the profit you make after selling your product or service. It can be useful when comparing your performance to other businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can work out your profit margin by dividing your gross profit by your revenue. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-markup\">What is a markup?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your markup is how you make a profit in your business. This is calculated by subtracting what a product initially costs you from the retail price that you\u2019re selling it for. What remains is your markup percentage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-difference-between-gross-profit-and-net-profit\">The difference between gross profit and net profit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can also be important to understand the difference between <strong>net profit<\/strong> and <strong>gross profit<\/strong>. That\u2019s because if you calculate one but think you\u2019re calculating the other, you\u2019ll get into trouble with your figures and won\u2019t have an accurate picture of how your business is performing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-work-out-gross-profit\">How to work out gross profit <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your gross profit is your total sales minus your direct costs. Direct costs are the costs of making your product or selling your service. These include the costs of your raw materials, transportation of those materials, and employees\u2019 wages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-work-out-net-profit\">How to work out net profit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is how much you\u2019ve earned after you\u2019ve subtracted your operating expenses from your profit, which include rent and <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\">business insurance<\/a> (and sometimes your taxes too).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is business turnover and how do you work it out?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_bFnuqOKcu8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-improve-your-profit-margin\">How to improve your profit margin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of ways to increase your profitability. The route you go down will depend on the specifics of your business but you could look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>reducing costs<\/strong> \u2013 many businesses choose to use this method. Are you on the best deals possible with the utility companies and your bank? When was the last time you negotiated rates with your suppliers?<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>increasing turnover <\/strong>\u2013 one of the ways you can do this is by focusing on your existing customers and up-selling or cross-selling goods and services<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>increasing productivity <\/strong>\u2013 are there any processes you know you can improve? Maybe using time and project management tools will boost your own (and your employees\u2019) <a href=\"\/knowledge\/staff\/employee-rewards-and-employee-recognition-ideas\/\" data-type=\"knowledge\" data-id=\"1175\">productivity<\/a>, letting you get more done in a shorter space of time. Or you could look into<a href=\"\/knowledge\/retail\/what-is-lean-manufacturing\/\" data-type=\"knowledge\" data-id=\"1084\"> lean manufacturing <\/a>to make your processes more efficient <\/li>\n<\/ul>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that there isn\u2019t necessarily a \u2018good\u2019 profit margin you should be aiming for. It depends on what your overall business objectives are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus different businesses have different propositions which means comparing can be quite limiting. When setting profit goals, it\u2019s good to look at similar businesses to yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You also need to consider your profit margin alongside other metrics like your <a href=\"\/knowledge\/cash-flow\/what-is-a-cash-flow-forecast\/\" data-type=\"knowledge\" data-id=\"972\">cash flow <\/a>and <a href=\"\/knowledge\/business-tax\/what-is-business-turnover\/\" data-type=\"knowledge\" data-id=\"1577\">business turnover<\/a> to get a full and accurate picture of your performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-operating-profit\">What is operating profit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Operating profit is your income from sales after deducting operating <a href=\"\/knowledge\/self-assessment\/self-employed-expenses\/\" data-type=\"knowledge\" data-id=\"1511\">expenses<\/a> (such as rent, equipment, and employee payroll). It also excludes things like taxes, interest, and profit or loss from investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to <a href=\"\/knowledge\/business-tax\/what-is-ebitda\/\" data-type=\"knowledge\" data-id=\"975\">EBITDA<\/a>, operating profit also takes into account non-cash expenses (depreciation and amortization).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calculating operating profit can be a useful way to understand how efficient your business operations are before tax. It can also indicate whether you\u2019ve got your <a href=\"\/knowledge\/marketing\/how-to-price-a-product-uk\/\" data-type=\"knowledge\" data-id=\"1050\">pricing strategy<\/a> right and how you&#8217;re managing costs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-calculate-operating-profit\">How to calculate operating profit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The operating profit formula is: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gross profit <strong>minus<\/strong> operating expenses<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operating-profit-margin\">Operating profit margin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can also work out the operating profit ratio or margin as a percentage like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operating profit margin = (operating profit \u00f7 revenue) x 100<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-there-a-formula-to-calculate-profit\">Is there a formula to calculate profit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use the calculations below to work out both your gross profit and your net profit:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gross profit <\/strong>= sales &#8211; direct cost of sales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Net profit <\/strong>= sales &#8211; (direct cost of sales + operating expenses)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-useful-guides-for-small-business-owners\">More useful guides for small business owners <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/management\/how-to-value-a-business\/\" data-type=\"knowledge\" data-id=\"1453\">How to value a business<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/business-tax\/vat-registration-threshold-small-business-guide\/\" data-type=\"knowledge\" data-id=\"1556\">How much is VAT?<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/business-structure\/register-as-self-employed\/\" data-type=\"knowledge\" data-id=\"1501\">How to register as self-employed with HMRC<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/business-insurance\/faq\/is-business-insurance-a-legal-requirement\/\">Is business insurance a legal requirement?<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"nba-upsell-001\" class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-set-up-your-cover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/insurance\" data-type=\"page\" data-id=\"470\">business insurance <\/a>providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photograph: bnenin\/stock.adobe.com<\/em><\/p>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you work out profit margin and markup for your small business?<\/p>\n","protected":false},"author":3,"featured_media":2833,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":false,"footnotes":""},"categories":[336,329,343],"hidden-category":[],"coauthors":[26],"class_list":["post-1422","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-business-structure","category-income","category-trades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is profit margin? A small business guide<\/title>\n<meta name=\"description\" content=\"How do you work out profit margin and markup for your small business? Work out your performance and use our free profit margin calculator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is profit margin \u2013 and how do you work it out?\" \/>\n<meta property=\"og:description\" content=\"Check how your business is performing with these quick profit calculations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T15:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/how-to-calculate-profit-margin.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to work out profit margin \u2013 profit margin calculator\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sam Bromley\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Sam Bromley\",\"description\":\"\\nSam has more than 10 years of experience in writing for financial services.\u00a0He specialises in illuminating complicated topics, from IR35 to ISAs, and identifying emerging trends that audiences want to know about.\u00a0Sam spent five years at Simply Business, where he was Senior Copywriter.\"},\"headline\":\"How to work out profit margin \u2013 profit margin calculator\",\"datePublished\":\"2025-07-10T08:32:55+00:00\",\"dateModified\":\"2025-10-20T15:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\"},\"wordCount\":1015,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/05\/how-to-calculate-profit-margin.jpg\",\"articleSection\":[\"Business structure\",\"Income guides\",\"Trades\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\",\"url\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/income\/how-to-calculate-profit-margin\/\",\"name\":\"What is profit margin? 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