{"id":1207,"date":"2023-01-09T00:00:00","date_gmt":"2023-01-09T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/articles\/boost-your-brand-content-tips-from-lucy-hitchcock\/"},"modified":"2025-09-29T15:23:36","modified_gmt":"2025-09-29T15:23:36","slug":"boost-your-brand-content-tips-from-lucy-hitchcock","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/boost-your-brand-content-tips-from-lucy-hitchcock\/","title":{"rendered":"Boosting your brand \u2013 3 content tips from Lucy Hitchcock"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It can be challenging to think of new ways to connect with your customers, that\u2019s why we\u2019ve worked with a social media expert to help you boost your brand in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on for her top tips and watch her talk from our Empowering Women in Business event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-ways-to-build-your-content-strategy\">3 ways to build your content strategy<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#tell-your-brand-story\"><strong>How to tell your brand story<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#build-a-community\"><strong>How to build a community<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#create-your-content-pillars\"><strong>Content pillars and fresh content ideas<\/strong><\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-lead-50-color has-alpha-channel-opacity has-lead-50-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-growing-your-business\">Tips for growing your business <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Download practical tips from Lucy Hitchcock and an editable business worksheet to help you find your purpose and set new goals. <\/p>\n\n\n\n<div class=\"wp-block-button has-size-medium\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2025\/04\/Expert-tips-how-to-grow-your-business.pdf\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-lead-50-color has-alpha-channel-opacity has-lead-50-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partner-in-wine-a-viral-success\">Partner in Wine \u2013 a viral success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the Covid-19 lockdowns in 2020, there was a boom of <a href=\"\/resources\/running-a-side-business\/\">side hustles<\/a> emerging with people having time to explore new ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As lockdown measures eased, people began to socialise in outdoor spaces. During this time, social media expert Lucy Hitchcock came across a problem. There wasn\u2019t an effective way for her to transport a bottle of wine while keeping it cool for the whole day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When presented with this problem, Lucy said: \u201cMost normal people would go \u2013 oh well, never mind, better luck next time.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut instead I went no, I won\u2019t do that, I will create my own insulated wine bottle.\u201d And that\u2019s how <a href=\"https:\/\/www.partnerinwine.co.uk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Partner in Wine<\/a> began.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it was Lucy\u2019s content strategy and brand storytelling that propelled her product to being stocked in retailers like Selfridges and Liberty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-watch-lucy-s-top-tips-for-brand-storytelling\">Watch Lucy\u2019s top tips for brand storytelling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lucy, who also founded digital marketing agency Sassy Digital, told the story of Partner in Wine and shared a range of marketing tips with other small business owners at Simply Business&#8217;s Empowering Women in Business live event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was joined by the winner of The Apprentice, Harpreet Kaur who shared her tips for <a href=\"\/knowledge\/business-news\/\" data-type=\"knowledge\" data-id=\"1223\">supercharging your business in 2023<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Social media for business: how to build a community\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CBdwuyIrkGg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-your-brand-story\">Tell your brand story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The way Lucy harnessed her story was a big part of what made her <a href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\">marketing<\/a> effective. Initially, Lucy shared with friends, family, and other business owners that she was <a href=\"\/knowledge\/starting-out\/how-to-start-a-business\/\" data-type=\"knowledge\" data-id=\"1444\">starting a business<\/a> but didn\u2019t explain what her product was.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time she revealed the product, there was a sense of anticipation among her followers which helped to get the business off the ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her side hustle took the next step when one of her <a href=\"\/knowledge\/marketing\/how-to-make-money-on-tiktok\/\" data-type=\"knowledge\" data-id=\"1438\">TikToks went viral<\/a>. It was a simple video, explaining how she started her business and it resonated with people instantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucy credits the success to her storytelling: \u201cThe basis of any good marketing is storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen I launched, people were excited because they got to see the end result of the storytelling I\u2019d done over such a large period of time,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of telling your brand story is to connect with your audience so they understand more about your business than just what you sell. Think about ways you could explain how and why you started your business in a compelling way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-community\">Build a community<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lucy shared that your business&#8217;s community is made up of people that relate to your story and like your product, but you should reach out to other small business owners too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She said the goal of starting a community is \u2018to make people feel connected to your business\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou want people to support you however they can, whether that\u2019s buying your product or liking your posts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She added that to grow your community you should \u2018make content that makes people feel something, whether it\u2019s entertaining, inspiring or educational\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an outline of the journey you should aim to take your customers on to build a community:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>step one<\/strong>: create content that makes people feel something (entertained, inspired, or educated)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>step two<\/strong>: people will use those feelings to explain your story to other people because it\u2019s easier to relate to<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>step three<\/strong>: shared stories that people relate to will be shared further than the internet and this is where a community begins<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lucy also outlined that there are many benefits of building a community for your brand, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">new clients and <a href=\"\/knowledge\/strategy\/what-is-business-growth\/\" data-type=\"knowledge\" data-id=\"1206\">business growth<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">increased <a href=\"\/knowledge\/marketing\/how-to-create-a-brand-identity\/\" data-type=\"knowledge\" data-id=\"1114\">brand awareness<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">trending products<\/li>\n\n\n\n<li class=\"wp-block-list-item\">a stronger relationship with your customers<\/li>\n\n\n\n<li class=\"wp-block-list-item\">becoming a household name<\/li>\n\n\n\n<li class=\"wp-block-list-item\">building partnerships through your community<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-your-content-pillars\">Create your content pillars<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To engage with your community, you\u2019ll need to establish your content pillars and make content that attracts like-minded people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of a content pillar as a category that helps structure your content. You\u2019ll take aspects of your business and build around them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wine, small business, and the products are Lucy\u2019s pillars for Partner in Wine. The social media content she creates always falls into one of these categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The benefit of doing this is that your content is focused on your audience\u2019s interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about topics that relate to your business and where you can add value for your customers. Lucy recommends \u2018three or four pillars, then use those as the basis for your storytelling.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-creative-with-your-content\">Get creative with your content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have your pillars defined, get creative about how you explore them. Lucy broke down a few different ways to think about your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>explore your industry<\/strong> \u2013 share your industry expertise and make content that educates your audience. For example, you could make content that debunks myths in your field and share your insight<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>show your product <\/strong>\u2013 one of Lucy\u2019s most successful TikToks is a video of her showing how to use the insulated wine bottle. Don\u2019t be afraid to talk about your product and show people what it does<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>tell your story<\/strong> \u2013 Lucy suggests that you tell your story once a week because it helps people feel connected to your journey. \u201cIt doesn\u2019t have to be big things, just share your excitement so people feel engaged,\u201d she said. Behind the scenes content and updates on new stockists are good places to start<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>be authentic<\/strong> \u2013 \u2018people like real, not always curated content\u2019, according to Lucy. Let people get to know you because they like buying from a real person. Share your personal interests or your excitement about something because this helps people relate to your story<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>entertain your followers<\/strong>  \u2013 one of the main reasons people use social media is to be entertained. Find ways to entertain your audience even if it doesn\u2019t directly relate to your business. Staying up to date with current trends and reacting to them is a good way to keep your content relevant<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-our-networking-group\">Join our networking group<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with other female entrepreneurs and share your experiences by joining our <a href=\"https:\/\/www.facebook.com\/groups\/sbwomeninbusiness\" rel=\"noopener noreferrer\" target=\"_blank\">Women in Business Facebook community group<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find exclusive Q&amp;A sessions with experts, business tips, and exciting giveaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-useful-small-business-resources\">More useful small business resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/strategy\/how-to-grow-your-business-tips-from-harpreet-kaur\/\" data-type=\"knowledge\" data-id=\"1160\">How to grow your business &#8211; tips from Harpreet Kaur<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/campaign\/empowering-women-in-business\/\" data-type=\"knowledge\" data-id=\"1198\">Female founders level-up on trends and skills at small business event<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/how-to-advertise-your-business\/\" data-type=\"knowledge\" data-id=\"1410\">An expert guide to marketing for small businesses<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/retail\/how-to-start-a-clothing-brand\/\" data-type=\"knowledge\" data-id=\"1447\">How to start a clothing brand <\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"\/knowledge\/marketing\/billboard-advertising-guide-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1225\">A guide to billboard advertising<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which of these tips will you use first for your business? Let us know in the comments below.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-looking-for-self-employed-insurance\">Looking for self-employed insurance?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">With Simply Business you can build a single <a href=\"\/business-insurance\/self-employed-insurance\/\">self employed insurance<\/a> policy combining the covers that are relevant to you. Whether it&#8217;s <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a>, <a href=\"\/business-insurance\/professional-indemnity-insurance\/\">professional indemnity<\/a> or whatever else you need, we&#8217;ll run you a quick quote online, and let you decide if we&#8217;re a good fit.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.simplybusiness.co.uk\/business-insurance\/self-employed-insurance\/\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photograph: Noah Da Costa<\/em><\/p>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to tell your brand story from the founder of Partner in Wine, a business made in lockdown that went viral on TikTok. Read on.<\/p>\n","protected":false},"author":3,"featured_media":2919,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[111,110],"hidden-category":[],"coauthors":[23],"class_list":["post-1207","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-marketing","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost your brand: 3 content tips from Lucy Hitchcock<\/title>\n<meta name=\"description\" content=\"Learn how to tell your brand story from the founder of Partner in Wine, a business made in lockdown that went viral on TikTok. 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Read on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/boost-your-brand-content-tips-from-lucy-hitchcock\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T15:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/LucyHitchcock.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Boosting your brand \u2013 3 content tips from Lucy Hitchcock\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Zach Hayward-Jones\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/boost-your-brand-content-tips-from-lucy-hitchcock\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/boost-your-brand-content-tips-from-lucy-hitchcock\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Zach Hayward-Jones\",\"description\":\"Zach Hayward-Jones is a Copywriter at Simply Business, with seven years of writing experience across entertainment, insurance, and financial services. 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