{"id":1170,"date":"2025-06-18T11:25:57","date_gmt":"2025-06-18T11:25:57","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/articles\/how-to-make-money-with-airbnb-experiences-uk\/"},"modified":"2025-06-26T12:25:10","modified_gmt":"2025-06-26T12:25:10","slug":"how-to-make-money-with-airbnb-experiences","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-make-money-with-airbnb-experiences\/","title":{"rendered":"How to make money with Airbnb experiences"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">You don\u2019t need to list a property on Airbnb to make money hosting an experience on the online platform. You just need to have a unique tour, activity, or class that people might want to do while they\u2019re visiting your local area. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re interested in having a side hustle or want to explore a new revenue stream for your existing business, running an Airbnb experience can be lucrative and rewarding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we\u2019ll explain more about how to set up your Airbnb Experiences page, pros and cons, as well as ideas for adapting an existing small business for the tourist crowd. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you can read about <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-local-businesses-can-make-money-wit-airbnb-services\/\" data-type=\"knowledge\" data-id=\"38749\" >how to offer your business&#8217;s services on Airbnb<\/a> to people travelling to your local area. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-are-airbnb-experiences\">What are Airbnb Experiences? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb says an experience can be anything, but it should \u2018go beyond the typical tour or class\u2019. The idea is that it\u2019s something unique, designed by a local, and gives people an insider\u2019s view of your city or culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popular activities include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">city tours<\/li>\n\n\n\n<li class=\"wp-block-list-item\">dance classes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">photography tours<\/li>\n\n\n\n<li class=\"wp-block-list-item\">cooking lessons<\/li>\n\n\n\n<li class=\"wp-block-list-item\">hiking day experiences<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-airbnb-work\">How does Airbnb work? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People usually find experiences when they\u2019ve booked to stay somewhere through Airbnb (although anyone can <a href=\"https:\/\/www.airbnb.co.uk\/s\/experiences\" rel=\"noopener noreferrer\" target=\"_blank\">browse the experiences page<\/a>). The booking will show popular activities near where they\u2019re staying, along with reviews to encourage them to sign up. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understanding-airbnb-fees-and-payouts\">Understanding Airbnb fees and payouts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb does take a percentage of the money you make through experiences. Currently it\u2019s listed as a service fee of <strong>20 per cent of the total cost<\/strong> you charge guests. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your earnings are released <strong>24 hours <\/strong>after your experience has ended, and will appear in your nominated <a href=\"\/knowledge\/banking\/best-small-business-bank-account\/\" data-type=\"knowledge\" data-id=\"1332\">bank account<\/a> up to five days later.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:35px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-diversify-your-existing-business-by-hosting-experiences\">Diversify your existing business by hosting experiences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re already a small business owner but are keen to find additional ways to boost your profit, here are just a few ideas you could try, depending on your skill or trade:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"1447\" href=\"\/knowledge\/retail\/how-to-start-a-clothing-brand\/\"><strong>fashion businesses<\/strong><\/a> \u2013 take guests through a history of fashion in your city or teach them how to shop more sustainably (complete with a tour of the best second-hand spots in town)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"1111\" href=\"\/knowledge\/freelance\/how-to-become-a-photographer\/\"><strong>freelance photographers<\/strong><\/a> \u2013 take tourists on a tour of the area and photograph them in top spots for Instagram<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"996\" href=\"\/knowledge\/hospitality\/how-to-become-a-chef\/\"><strong>personal chefs<\/strong><\/a> \u2013 offer a unique dining experience or a cooking class inspired by your culture or local cuisine (this can also be listed as an <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-local-businesses-can-make-money-wit-airbnb-services\/\" data-type=\"knowledge\" data-id=\"38749\" >Airbnb Service<\/a>)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a data-type=\"knowledge\" data-id=\"1078\" href=\"\/knowledge\/starting-out\/how-to-start-a-crafting-business\/\"><strong>craft business owners<\/strong><\/a><strong> <\/strong>\u2013 could you teach people how to make something, for example wreath making (including where to find the materials), or lead an art class in a beautiful location?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-host-an-experience-on-airbnb\">How to host an experience on Airbnb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From city tours to cooking lessons, here\u2019s how to make money with Airbnb Experiences. You\u2019ll need to have excellent customer service skills, show off your local knowledge, and make people feel welcome. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-practical-steps-to-setting-up-your-experience-page\">Practical steps to setting up your experience page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>First, you\u2019ll need to have an Airbnb account<\/strong>. Just head to the <a href=\"https:\/\/www.airbnb.co.uk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Airbnb website<\/a> and click \u2018<strong>Sign up<\/strong>\u2019 if you don\u2019t have an account already. Otherwise, it\u2019ll be the same account you use for travelling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you\u2019re ready to <a href=\"https:\/\/www.airbnb.co.uk\/login?redirect_url=\/experience-hosting\/become-a-host\/intro\" rel=\"noopener noreferrer\" target=\"_blank\">create your experiences page<\/a> with the following details:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>name of your experience <\/strong>\u2013 you\u2019ll need to give it an eye-catching title that tells guests what the activity is<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>description of the activity and yourself <\/strong>\u2013 tell guests what the experience involves, and a bit about your experience and knowledge<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>location<\/strong> \u2013 remember people will be unfamiliar with the area so make sure it\u2019s clear where you&#8217;ll be meeting<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>start time and length of experience<\/strong> \u2013 let guests know how long your activity will last and when it starts<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>photos<\/strong> &#8211; you can select up to seven quality photos for your experience page, showing guests what to expect from the activity<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>price<\/strong> \u2013 set the price for each guest (bearing in mind the Airbnb service fees that&#8217;ll be taken from your payout)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thinking of setting up an online experience? <a href=\"#airbnb-online-experience\">We explain more on this below<\/a>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-do-i-need-to-pay-tax-on-my-airbnb-experience\">Do I need to pay tax on my Airbnb experience? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to be aware of your Airbnb UK tax responsibilities so you stay on the right side of HMRC. <\/p>\n\n\n\n<div class=\"wp-block-group has-azure-300-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-69910985 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--90)\">\n<p class=\"wp-block-paragraph\">Everyone\u2019s allowed a \u00a31,000 tax-free trading allowance, so you don\u2019t have to tell HMRC about any income unless you\u2019re making more than this in a tax year. From 2029, this threshold will increase to \u00a33,000.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re running Airbnb experiences regularly then you\u2019ll probably need to set yourself up as self-employed and <a href=\"\/knowledge\/business-tax\/self-employed-tax-changes\/\" data-type=\"knowledge\" data-id=\"1514\">file a tax return<\/a> every January.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this is just a side business for you, read our <a data-type=\"knowledge\" data-id=\"1546\" href=\"\/knowledge\/self-assessment\/tax-on-second-job\/\">guide to second job tax<\/a> to understand in more detail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb now has to share information about user&#8217;s earnings with HMRC, so it&#8217;s important you&#8217;re following the <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/business-tax\/side-hustle-tax\/\" data-type=\"knowledge\" data-id=\"1401\" >rules when it comes to your tax obligations<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-insurance\">Insurance <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As an Airbnb Experiences host, you\u2019re automatically covered by <a href=\"https:\/\/www.airbnb.co.uk\/help\/article\/1608\/experiences-liability-insurance\" rel=\"noopener noreferrer\" target=\"_blank\">Airbnb\u2019s liability insurance<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This covers you if there\u2019s a claim against you for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">bodily injury to a guest (or others)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">damage to or theft of property belonging to a guest (or others)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, if running experiences is only one part of your business, you\u2019ll need to organise additional cover. Find out more about <a href=\"\/business-insurance\/types-of-insurance-covers\/\">business insurance<\/a> and tailor a quote to suit your needs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" id=\"airbnb-online-experience\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-how-do-airbnb-online-experiences-work\">How do Airbnb Online Experiences work? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Airbnb introduced Online Experiences during the pandemic in 2020, and they surged in popularity. There are now hundreds of online experiences listed on Airbnb, ranging from magic tricks to a coffee masterclass. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get set up with an online experience, you\u2019ll need to submit a video demonstration to Airbnb so they can confirm it meets their standards (in addition to the steps mentioned above). Airbnb has created guides on <a href=\"https:\/\/blog.atairbnb.com\/video-submission-tips\/?_ga=2.225453914.1500024762.1662645059-2011067439.1662643425\" rel=\"noopener noreferrer\" target=\"_blank\">how to create a video submission<\/a> to help you set up. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pros-and-cons-of-hosting-airbnb-experiences\">Pros and cons of hosting Airbnb Experiences<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pros\">Pros<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>flexible<\/strong> \u2013 you decide when and how often you want to offer an experience <\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>easy to build reviews<\/strong> \u2013 people are used to writing <a href=\"\/knowledge\/marketing\/how-to-get-google-reviews-for-your-business\/\" data-type=\"knowledge\" data-id=\"998\">reviews<\/a> of homes on Airbnb, and will often be keen to leave a public review of your experience <\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>can be highly profitable<\/strong> \u2013 offering a unique experience for small groups can mean you can charge more for the personal experience <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cons\">Cons <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>service fees <\/strong>\u2013 Airbnb takes 20 per cent of the price for each guest just for using their platform (although you get free marketing and insurance)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>no minimum group size<\/strong> \u2013 to make experiences accessible for solo travels, you need to offer your experience even if only one person signs up<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-set-up-your-cover\">Ready to set up your cover?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As one of the UK&#8217;s biggest <a href=\"\/business-insurance\/\" data-type=\"page\" data-id=\"5152\">business insurance<\/a> providers, we specialise in <a href=\"\/business-insurance\/public-liability-insurance\/\">public liability insurance<\/a> and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quote.simplybusiness.co.uk\/business\">Start your quote<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From city tours to cooking lessons, here\u2019s how to make money with Airbnb experiences.<\/p>\n","protected":false},"author":3,"featured_media":2895,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"","sb_review_date":"","sb_enable_content_gating":true,"footnotes":""},"categories":[341,335,111,339],"hidden-category":[],"coauthors":[25],"class_list":["post-1170","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-strategy","category-freelance","category-marketing","category-starting-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for making money with Airbnb Experiences<\/title>\n<meta name=\"description\" content=\"From city tours to cooking lessons, here\u2019s how to make money with Airbnb experiences. Get your business listed on Airbnb Experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-make-money-with-airbnb-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A small business guide to hosting Airbnb Experiences\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s how to boost your income by hosting an experience on Airbnb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-make-money-with-airbnb-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T12:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/how-to-make-money-with-airbnb-experiences.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to make money with Airbnb experiences\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Catriona Fuller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-make-money-with-airbnb-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/strategy\/how-to-make-money-with-airbnb-experiences\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Catriona Fuller\",\"description\":\"Catriona Fuller is a content and marketing professional with 12 years\u2019 experience across the financial services, higher education, and insurance sectors. 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