{"id":1147,"date":"2024-07-03T00:00:00","date_gmt":"2024-07-03T00:00:00","guid":{"rendered":"https:\/\/www.simplybusiness.co.uk\/knowledge\/articles\/5-ways-to-tell-your-customers-about-a-price-increase\/"},"modified":"2026-02-10T11:48:33","modified_gmt":"2026-02-10T11:48:33","slug":"5-ways-to-tell-your-customers-about-a-price-increase","status":"publish","type":"knowledge","link":"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/5-ways-to-tell-your-customers-about-a-price-increase\/","title":{"rendered":"How to increase your prices (without losing customers)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Small businesses are struggling to balance increases in their own costs with how much they can charge customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High inflation, supply chain issues, and geo-political events have all contributed to the financial pressures felt by many small businesses in 2026. And as the cost of running a small business continues to soar, 74 per cent of small business owners told us they were planning to increase their prices in 2025, according to our <a href=\"https:\/\/www.simplybusiness.co.uk\/resources\/sme-insights-report\/\">SME Insights Report<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a freelancer, tradesperson, or have your own shop, it\u2019s important to get the price increase message right.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re only just <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/starting-out\/how-to-start-a-business\/\" data-type=\"knowledge\" data-id=\"1444\">starting your own business<\/a>, it can be even more difficult to understand how and when to raise your prices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just remember that it\u2019s normal for businesses to put prices up, and bear these tips in mind so you communicate the message in a way that\u2019s right for you and your business. Here are our tips on how best to tell customers you\u2019re raising your costs \u2013 ideally by personalised letter or email. You can find a template later in this guide.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-tell-customers-about-a-price-increase\">How to tell customers about a price increase<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have loyal customers who regularly buy the same product or use your service, then it can be difficult to know how to approach a price increase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine if your favourite subscription service went up by \u00a32 a month without you knowing \u2013 it\u2019s important to be proactive and tell customers about your planned changes as soon as possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving them the time to plan and process the increase will help the message land better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should send a price increase letter to all of your customers, and personalise it where possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to think carefully about the tone of your letter and address your customers personally if you can. You can do this easily if you use a <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/technology-for-small-businesses\/best-crm-for-small-business\/\" data-type=\"knowledge\" data-id=\"1138\">CRM system<\/a> to email customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could also display the information clearly in your shop or other premises.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-price-increase-letter-nbsp-or-email\">How to write a price increase letter&nbsp;or email<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-let-them-know-well-in-advance\">1. Let them know well in advance\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to manage when you increase your prices and give customers plenty of notice. They may need to reassess their budget in response to you increasing costs, or even explore other options.&nbsp;<\/p>\n\n\n\n<div id=\"nba-body-001\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re able to introduce a gradual price increase over time then that can help <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/customer-retention-strategies-for-small-businesses\/\" data-type=\"knowledge\" data-id=\"1210\">bring customers along with you<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When customers are happy with your products or services, they\u2019ll be more likely to respond well to a small jump in prices. Do it at the wrong time and you could risk losing customers, which is known as \u2018customer churn.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All businesses experience churn. However if your customer churn rate is high, you\u2019ll be losing a lot of existing customers each month which could lead to financial problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tell-them-why-you-re-doing-it\">2. Tell them why you\u2019re doing it\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s operating costs or the soaring price of materials, energy or fuel, give customers the real reason behind your price hikes. They will appreciate the transparency.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also gives you the opportunity to highlight your commitment to continued quality \u2013 you may be increasing costs to cover new hires, which will vastly improve efficiency and customer service, for example.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-deliver-the-message-clearly-empathetically-and-in-brand-tone-of-voice\">3. Deliver the message clearly, empathetically, and in brand tone of voice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explain clearly what\u2019s changing&nbsp; and don\u2019t apologise. Call it a \u2018price increase\u2019<strong> <\/strong>\u2013 customers won\u2019t be fooled if you call it a \u2018price update\u2019 or \u2018price adjustment\u2019, they\u2019ll just think you\u2019re being inauthentic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Cozens shared his approach to price increases at his specialty coffee shop, Perky Blenders: \u201cWhen we put our prices up, our customer base were understanding. Small businesses shouldn\u2019t be afraid to put their prices up in line with their own costs, but they have to do it at the right time.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Show that you understand how your customers might be feeling when they hear about your price increase, and it\u2019s not a decision you take lightly. Use your brand&#8217;s <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/what-is-tone-of-voice-in-business\/\" data-type=\"knowledge\" data-id=\"1120\">tone of voice<\/a> to help you communicate this message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-encourage-them-to-ask-questions\">4. Encourage them to ask questions\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, make sure you give your customers the chance to ask you any questions. Be open to feedback and let them know the best way to get in touch with you if they have any concerns. This can help avoid any negative <a href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/how-to-get-trustpilot-reviews-small-business-tips\/\" data-type=\"knowledge\" data-id=\"1169\">Trustpilot reviews<\/a> or comments on other review sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-send-a-follow-up\">5. Send a follow up\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emails can easily get lost in spam folders. To make sure the message gets through, you\u2019ll want to send a follow up or two. Implementing a countdown will also give customers plenty of reminders of the upcoming change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while no customer is excited about seeing prices rise, they may feel more appreciated if you offer them a perk or deal as part of a loyalty scheme at the beginning of the price change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you begin to implement the price change, you should carefully monitor feedback and customer churn and adapt your strategy accordingly.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-azure-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-30c80bf8 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;margin-top:var(--wp--preset--spacing--90);margin-bottom:var(--wp--preset--spacing--90);padding-top:var(--wp--preset--spacing--90);padding-right:var(--wp--preset--spacing--90);padding-bottom:var(--wp--preset--spacing--90);padding-left:var(--wp--preset--spacing--90)\">\n<h2 class=\"wp-block-heading\" id=\"h-price-increase-letter-template-or-email-nbsp\">Price increase letter template or email&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dear [customer name],&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted to share an update with you about our pricing. After a lot of consideration, there will be a small increase of [X amount or per cent] on [product or service]. This change will come into effect on [X date].&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This unavoidable increase is due to [X reason].&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve done everything in our power to minimise the increased cost to you while still maintaining the high quality [product or service] you\u2019re used to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Current prices will be in place until [date], so please [order\/book] soon if you would like to take advantage of this. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re so grateful to all our customers who make [business name] what it is. Thank you to everyone who&#8217;s part of our community we&#8217;ve all built. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please don\u2019t hesitate to get in touch if you have any questions. You can also call us on [phone number].&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you,&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[Your name]<\/p>\n<\/div>\n\n\n\n<div id=\"nba-body-end\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Communicating a price increase correctly can help you retain customers \u2013 here are our tips and a price increase letter template. <\/p>\n","protected":false},"author":3,"featured_media":3180,"comment_status":"open","ping_status":"closed","template":"","meta":{"sb_hreflang":"","sb_hreflang_url":"","disable_breadcrumbs":false,"sb_breadcrumbs":[],"sb_reviewed_by":"catriona-smith","sb_review_date":"2026-02-10T11:30:10","sb_enable_content_gating":true,"footnotes":""},"categories":[350,341,111],"hidden-category":[],"coauthors":[308],"class_list":["post-1147","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","category-cash-flow","category-strategy","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to increase your prices \u2013 tips for small businesses<\/title>\n<meta name=\"description\" content=\"Communicating a price increase correctly can help you retain customers \u2013 here are our tips and a price increase letter template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/5-ways-to-tell-your-customers-about-a-price-increase\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to tell customers you\u2019re raising prices\" \/>\n<meta property=\"og:description\" content=\"Read tips for small business owners on how to communicate a price increase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/5-ways-to-tell-your-customers-about-a-price-increase\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Business UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplybusiness\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T11:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplybusiness.co.uk\/wp-content\/uploads\/sites\/3\/2024\/06\/5-ways-to-tell-your-customers-about-a-price-increase.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to increase your prices (without losing customers)\" \/>\n<meta name=\"twitter:site\" content=\"@simplybusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Lucy England\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/5-ways-to-tell-your-customers-about-a-price-increase\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.simplybusiness.co.uk\/knowledge\/marketing\/5-ways-to-tell-your-customers-about-a-price-increase\/\"},\"author\":{\"@type\":\"Person\",\"name\":\"Lucy England\",\"description\":\"Lucy England has been writing for and about small businesses for around ten years. 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